Apple Shares New 'Quit Quitting' Apple Watch Ads
Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple Watch as a motivational tool.
In a series of "quit quitting" spots, Apple Watch owners run away from a bed, a recliner, and a bar stool. Each spot includes a glimpse of the Apple Watch Workout app and messages that the device provides while running. The Apple Watch is able to provide updates on pace and activity segment, as well as alerts when activity rings are closed.
Each ad ends with the tagline "Don't Give In," and one ad also says that most people have quit their resolutions by January 9. Each ad is titled "Quit quitting with Apple Watch."
Apple has been sharing the ads on social media, and they've also been uploaded to YouTube Shorts.
Popular Stories
Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation.
The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear.
Apple marketing chief Greg Joswiak shared the video on social ...
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
Remember Walkie-Talkie? Apple is apparently betting you won't.
The push-to-talk app has vanished from the first developer beta of watchOS 27, disappearing from both the app list and Control Center, with no way to bring it back. Apple hasn't said why, but it's probably because not many people used it.
If you include yourself in that cohort, here's a quick explainer.
Walkie-Talkie...
