Today, July 17, is celebrated as World Emoji Day thanks to this day being marked on the iOS "calendar" emoji. In celebration, Apple has updated the iTunes Movies storefront with a new emoji-filled carousel that uses the popular smartphone characters to describe recent film releases, as well as older movies.

itunes emoji
Some of the films referenced include Kong: Skull Island, Beauty and the Beast, Get Out, Stephen King's It, Logan, Arrival, and more. The iTunes emoji makeover is simply a visual overhaul of the store with no sale prices appearing on any of the participating films.

itunes emoji 2
Apple often updates the iTunes Movies storefront to coincide with new film releases, most recently offering a LEGO makeover to celebrate the digital release of The LEGO Batman Movie. Earlier in June, a few decade-based film collections were put on sale on iTunes to give users the chance to get bundles of films together at lower prices.

(Thanks, Kenneth!)

Tags: Emoji, iTunes
Related Forum: Mac Apps

Top Rated Comments

Jsameds Avatar
109 months ago
I'm sorry, all I see is squares with question marks because apple refuses to release emoji updates for iOS 6,7,8,9 for older devices.
Maybe try using a device that's been made in the last 5 years.
Score: 12 Votes (Like | Disagree)
benz240 Avatar
109 months ago
With Apple it's always Emoji day :rolleyes:
Score: 4 Votes (Like | Disagree)
ateslik Avatar
109 months ago
World Emoji Day... uh huh.

Looking for the brown pile emoji to appropriately express my thoughts. Because sometimes words are just not enough.
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
109 months ago
I'm sorry, all I see is squares with question marks because apple refuses to release emoji updates for iOS 6,7,8,9 for older devices.
Score: 3 Votes (Like | Disagree)
nt5672 Avatar
109 months ago
Nice to see the result of Cook's innovative ideas. I believe that this will be it for 2017. Enjoy! :)
Score: 3 Votes (Like | Disagree)
Jessica Lares Avatar
109 months ago
There's a world emoji day...?
Well, at least we can declare our dissatisfaction of it within the language...



Are they doing this on the Apple TV's iTunes Movie Store too?

Attachment Image
Score: 2 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Apple Foldable Thumb

Crease-Free iPhone Fold on Track for 2026 Launch as Development Advances

Monday November 24, 2025 10:25 am PST by
Apple is making progress on the development of the book-style foldable iPhone expected in 2026, according to a report from Chinese site UDN. The device has reportedly entered the engineering validation stage, and Apple is gearing up for mass production. Citing supply chain sources, UDN says that Apple has solved "the crease problem" that has plagued most foldable smartphones, and the...