Facebook Messenger Home Screen Ads Rolling Out Worldwide

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Home screen ads in Facebook Messenger, which have been in testing in Australia and Thailand since January, will soon roll out to all users in a beta capacity, Facebook announced in a blog post this morning.

The Facebook Messenger home screen currently displays recent messages from friends, "Shared Days," Favorites, and friends who are currently online. When ads roll out, this screen will also feature tailored advertisements similar to the ads already displayed on Facebook and Instagram.

Today we're pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.

Home screen ads will join "Click to Messenger" ads that drive customers to Messenger after clicking an ad in Facebook or Instagram, and sponsored messages, designed to let companies to send ads to users after an interaction to "re-engage."

According to Facebook, a "small percentage" of people will begin to see ads on the Messenger home screen towards the end of the month as the company begins to build ad inventory. Facebook says ads will gradually be extended to additional users over the coming months as it learns from the beta experience to ensure it is "continuing to deliver the best experience."

Global ads will be available to a select number of advertisers starting today, and those advertisers can begin to add Messenger to their ad campaigns.

Top Rated Comments

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42 months ago
Time to delete the bloated app
Score: 14 Votes (Like | Disagree)
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42 months ago
Screw Facebook.
Score: 7 Votes (Like | Disagree)
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42 months ago
FB was cool back in 2009 but the honeymoon is over. Most have reconnected with everyone they care to by now. Keeping FB at this point for me is just easier than trying to explain to everyone why I'm leaving. Moves like this just make that explanation just that much easier.
Score: 6 Votes (Like | Disagree)
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42 months ago
Just what was missing from this app, Yay Ads! Said no one ever. Worst Update Ever.
Score: 6 Votes (Like | Disagree)
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42 months ago

You had no problem using Facebook for free. Someone’s gotta lay the bills. Too many selfish and self centred people today who think everything should be free.

There is a difference between finding a way to pay bills if you are company. And there is trying to squeeze every cent out of you. Which is what it seems like they try to do. I also think ppl are worried about privacy issues, when a company constantly wants to use your info for one thing or another.
Score: 5 Votes (Like | Disagree)
Avatar
42 months ago
December 2015, last time I used Facebook!! Glad I ditched it.
Score: 5 Votes (Like | Disagree)

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