New Safari Web Browser Features Coming in macOS High Sierra

safari iconDuring last week's keynote at the Worldwide Developers Conference, Apple announced a number of additional features coming to Safari web browser as part of its new macOS High Sierra operating system, due to release in the fall.

Apple claims that in its current form Safari is the fastest web browser in macOS when compared with Chrome and Firefox, but it is promising even more speed and better power efficiency in High Sierra.

One of the most welcome new features that was announced at WWDC is Autoplay blocking. This prevents websites from playing video the moment you visit a page, which should make browsing a lot less infuriating. As of the High Sierra developer beta, the feature is enabled by default for all sites, but can be specified on a per site basis by the user.

autoplay
Another new Safari feature that Apple is introducing is called Intelligent Tracking Prevention. (This appears in iOS 11 under the Safari setting "Try to Prevent Cross-Site Tracking".) Safari was one of the first browsers to include mechanisms that try to prevent cross-site tracking – blocking of third-party cookies is a default Safari behavior – but elaborate API methods have been employed to overtake those efforts in the intervening years.

Apple's own testing has found that popular websites can harbor more than 70 cross-site tracking and third-party cookie trackers that all silently collect data on users while making the browsing experience increasingly sluggish.

intelligent tracking prevention
To solve this, Apple's new feature uses local machine learning to identify cookie types and partition them or purge the cross-site scripting data of suspect ad trackers, without affecting the functioning of helpful cookies like those containing localized data or login details, for example. The feature should increase user privacy as well as boost overall browsing speed.

Elsewhere in Safari, users will be able to specify a number of other web page settings on a per-site basis. For example, it will be possible to set a zoom level for a particular web page, as well as enable/disable notifications and content blockers, and set camera/microphone and location service privileges for a site so that they remain active the next time you visit.

safari high sierra
In addition, Apple has added a new Reader Mode option that lets users automatically enter the stripped down easy-reading mode whenever they visit a website, enabling them to enjoy content without ads, navigation and other distractions as a default setting.

The new Safari will be available in the Public Beta of macOS High Sierra, which is expected to drop later this month. Eager users can also get a taste of the new features in the latest release of the Safari Technology Preview.

Tag: Safari
Related Forum: macOS High Sierra

Popular Stories

iOS 26 on Three iPhones

iOS 26's Liquid Glass Design Draws Criticism From Users

Wednesday September 17, 2025 2:56 pm PDT by
It's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected. Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update. Complaints There are a long...
iOS 26

iOS 26.1 to iOS 26.4: Here Are 5 New Features to Expect on Your iPhone

Tuesday September 16, 2025 11:17 am PDT by
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon. iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
M6 MacBook Pro Feature 1

Apple's Rumored MacBook Pro Redesign: 6 New Features Anticipated

Wednesday September 17, 2025 4:26 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the ‌MacBook Pro‌ is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small ...
iOS 26 Glass Feature

iOS 26: The Top 100 New Features and Changes

Tuesday September 16, 2025 12:26 pm PDT by
Apple released iOS 26 on September 15, and it's now available for all iPhone users with a compatible device. There are a lot of changes and features to learn about, so if you want a quick, easy-to-read list that outlines what's new, we've got you covered. Design Liquid Glass design that reflects light and refracts what's underneath. It's system wide, with dynamic tab bars and toolbars...
ios 26 liquid glass dark mode

iOS 26 Liquid Glass Design Makes App Icons Look Crooked, Report Users

Wednesday September 17, 2025 4:55 am PDT by
iOS 26's new Liquid Glass interface has been criticized for making some content illegible in certain circumstances, and now the UI design is reportedly causing another unusual visual problem for some users. Liquid Glass adds subtle glowing effects to the corners of app icons, creating a dynamic glass-like appearance with depth and parallax effects. However, as noted by Gizmodo, this design...
AirPods Pro Firmware Feature

AirPods Pro 2 and AirPods 4 Get iOS 26 Features With New Firmware Update

Monday September 15, 2025 10:50 am PDT by
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe. The firmware has a build number of 8A356, and it replaces the current 7E93 firmware. With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...

Top Rated Comments

Lesser Evets Avatar
108 months ago
It can NEVER be fast enough, but faster is better. The auto-play feature is great--I hate when I'm reading news and some annoying ad or news video starts babbling and screaming up screen somewhere.
Score: 12 Votes (Like | Disagree)
Precursor Avatar
108 months ago
This is the feature I've been waiting the most!
Score: 8 Votes (Like | Disagree)
redheeler Avatar
108 months ago
Apple did a very good job with this interface in Preferences. Everything is there, it is clean, concise, easy to use. Arguably one of the all-time best improvements to Safari.
Score: 8 Votes (Like | Disagree)
Bug-Creator Avatar
108 months ago
Sad that something like this is needed......
Score: 8 Votes (Like | Disagree)
FloatingBones Avatar
108 months ago
This will continue to be a battle -- the advertisers will not take this sitting down. MarketingLand published "How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most ('http://marketingland.com/apple-safari-intelligent-ad-tracking-what-we-know-216865')" two days after the keynote. As noted in this WebKit blog article "Intelligent Tracking Prevention ('https://webkit.org/blog/7675/intelligent-tracking-prevention/')", there is a 24-hour window where cookies will be more widely available. The marketeers will exploit this window -- count on it.

Apple: please give users the option of shutting down this window. Consider making it the default behavior. :)

MarketingLand also notes an article by a blog article by privacy expert Alexander Hanff "Apple Safari's Intelligent Tracking Prevention can not prevent tracking ('http://www.privacy-news.net/news_article/5936b50c178a907559b1e5f3')." Apple's changes will clearly help, but we may need to have legislation to stop certain server-side tracking.

I switched from Chrome to Safari about 6 months ago. It took time to adapt, but I'm glad I did it. I also use DuckDuckGo ('https://duckduckgo.com') as my default search engine. Every little bit helps.

While Intelligent Tracking Protection is a nice idea I wonder how well it works in practice? I suspect it won't take long for advertisers to find ways to circumvent it...
Follow the links above to see what the industry is saying about it. I'm certain the marketeers have "developer" accounts and have already started poking and prodding the macOS and iOS betas.
Score: 6 Votes (Like | Disagree)
Ebenezum Avatar
108 months ago
While Intelligent Tracking Protection is a nice idea I wonder how well it works in practice? I suspect it won't take long for advertisers to find ways to circumvent it...
Score: 3 Votes (Like | Disagree)