Apple Shares Three New Ads in 'Switch to iPhone' Campaign - MacRumors
Skip to Content

Apple Shares Three New Ads in 'Switch to iPhone' Campaign

Apple today shared a new "Contacts" ad on its YouTube channel as part of its ongoing "Switch to iPhone" campaign.


The 15-second spot shows people jumping from "your phone" to "iPhone," with the tagline "it's that easy" and a link to Apple's new Switch website.

The overhauled webpage promotes how easy it is for Android users to switch to iPhone using the free Move to iOS app on the Google Play store.

Apple also shared "Smooth" and "Security" ads with an emphasis on the iPhone's security updates and hardware and software that "just works."



Apple shared five other "Switch to iPhone" ads in the series last week: Photos, Jump, Fast, Privacy, and Music.

Popular Stories

Ads Are Coming to Apple Maps Feature

Apple Announces Ads Are Coming to Apple Maps

Tuesday March 24, 2026 9:22 am PDT by
As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting "this summer." Apple says businesses in the U.S. and Canada only will be able to place ads in search results and at the top of a new "Suggested Places" section in the app. "Ads on Maps will appear when users search in Maps, and can appear at the top...
little finder guy macbook neo top

Apple Leans Into Little Finder Guy With New TikTok Videos

Monday March 30, 2026 4:47 pm PDT by
When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred in some of Apple's early March TikTok videos, and Apple is now targeting Finder fans with a trio of new videos. Three tutorials on Apple's TikTok account star Little Finder Guy. Videos feature...
iPhone 17 Pro Stickers Ad

Apple Covers iPhone 17 Pro in Stickers in New Ad

Thursday April 16, 2026 8:25 am PDT by
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....

Top Rated Comments

BuddyTronic Avatar
116 months ago
Still not switching.
So you are still not switching but you are one of the first 7 posts on this thread?
Score: 25 Votes (Like | Disagree)
116 months ago
Still not switching.
Thanks for the announcement.
Score: 22 Votes (Like | Disagree)
otternonsense Avatar
116 months ago
Then make an iPhone worth switching to, Apple.

Not another rehash of the iPhone 6 with a patchy iOS.

Said as a 100% iPhone user since 3G (and largely disillusioned since iPhone 5S)
Score: 21 Votes (Like | Disagree)
116 months ago
Still not switching.
Score: 21 Votes (Like | Disagree)
116 months ago
These advertisements make me cringe
Score: 11 Votes (Like | Disagree)
116 months ago
This did it for me. I'm switching!
Score: 11 Votes (Like | Disagree)