Apple this weekend celebrated the launch of its new in-store programming, "Today at Apple," at all of its 495 retail locations. The world-wide expansion of the educational program was announced in April, and this weekend marked the official debut of Today at Apple at every Apple store around the globe.

apple unionsquare todd selby

“Today at Apple” kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with very special guests.

Users interested in the program can choose from 60 different hands-on sessions in creative skills, and in some of the new images shared by Apple its visitors are shown learning how to illustrate with an iPad Pro and Apple Pencil. Artist Todd Selby and French illustrator mcbess lead the art-focused sessions at Apple Union Square and Apple Regent Street, respectively.

apple williamsburg photo walk timothy mulcare
Apple also had a few singers perform for the grand opening of Today at Apple, including Charlie Puth and Leon Bridges at Apple Union Square, Dua Lipa at Apple Regent Street, and Sigrid at Apple Marché Saint-Germain. At Apple Williamsburg, Grammy-nominated musician Steve Lacy held a Music Lab to teach visitors how to create and record music on iOS and macOS devices.

apple marche saint germain coders swift
Other Today at Apple events included:

- Movement artist and star of Apple’s AirPods commercial, Lil Buck, shows off his moves in the Forum at Apple Union Square.
- iPhone photographers cover two miles in 90 minutes as they seek out fashion-forward portraits with photographer Shingi Rice.
- iPhone photographers hit the streets of Brooklyn for a portrait-themed Photo Walk with Timothy Mulcare.
- Aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.

Apple launched a new website for Today at Apple, which allows those interested to check for sessions in their area and sign up for the classes in advance. During the launch, Apple noted that stores collectively hosted more than 4,000 educational sessions each day under the Today at Apple initiative.

Top Rated Comments

3pp Avatar
108 months ago
How 'progress' has evolved. A mass of humans walking about aimlessly staring into the abyss (Abyss = Retina Screen) searching for stuff other humans have searched for previously. Is this a somehwat bizarre and a depressing indictment of how lazy and self-focussed we have become? Well no. It is on fact a great tool to help today's generation and future generations of servile. Sorry. Infantile. I actually meant to say, information-philes discover the wonders of the world in the comfort of their own ..
Classrooms. Probably. And via a glass screen thing. Yeah.
Hurrah for evolution. And that.
Isn't it?
Wait a minute. Rather than go out there an look at the world for real I'll Google it. Wait a minute. Yup. Yeah. It's a good thing apparently. So. Definitely Hurrah!
What on earth are you rambling on about?
Score: 3 Votes (Like | Disagree)
twinlight Avatar
108 months ago
What about those of us with an Apple Store that doesn't have nice scenery (a mall) what will we be taking photos of?
The staff I guess. Swimsuits and underwear sold separately:p We don't even have Apple Store in the country.

You could go outside the mall?
Score: 1 Votes (Like | Disagree)

Popular Stories

Golden Apple Logo

Every Apple Secret That Leaked Wednesday

Thursday August 14, 2025 4:13 am PDT by
Apple made a major slip Wednesday when it accidentally included hardware identifiers in software code linking to numerous unannounced products. The leaked information provided MacRumors with concrete evidence of Apple's hardware development across multiple product categories. Here's everything that was confirmed through the code discoveries: New HomePod mini with updated chip – New...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Saturday August 16, 2025 6:45 am PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept This is likely Apple's long-rumored "homeOS" operating system. In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

Alleged iPhone 17 Pro Chassis Offers First Look at All-Aluminum Body

Thursday August 14, 2025 3:40 am PDT by
An alleged iPhone 17 Pro production leak may provide a first look at the device's milled all-aluminum chassis, which this year includes the camera bump – in contrast to last year's iPhone 16 Pro model that features a glass camera module attached to an all-glass back panel. Originally shared by leaker Majin Bu, the image below could be of a moulding, but it still lines up with rumors that...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max's Internal Design With Metal Battery Allegedly Leaks

Friday August 15, 2025 9:13 am PDT by
Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced by Apple next month. The images were shared by the account "yeux1122" this week, in a blog post on the Korean platform Naver. The account aggregates Apple rumors and leaks, so it is likely not the original source of the images, and it is unclear if they...
Apple TV 2025 Thumb 2

New Apple TV Coming Later This Year With A17 Pro Chip

Wednesday August 13, 2025 5:29 pm PDT by
Rumors suggest that Apple is working on an updated version of the Apple TV that's slated for launch later this year. Information about the upcoming device that was found in Apple code indicates that it will be equipped with the A17 Pro chip. There have been multiple rumors about a new Apple TV coming in 2025 with a new A-series processor, but it hasn't been clear which chip Apple would use...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Pro to Start at $1,049 With Doubled Base Storage

Wednesday August 13, 2025 1:45 am PDT by
Apple's upcoming iPhone 17 Pro will have a starting price that is $50 more than the iPhone 16 Pro but it will come with a minimum 256GB of storage, doubling the base capacity compared to last year's model. The information comes from Chinese leaker Instant Digital, posting on Weibo. The account, which has 1.5 million followers, has now made the claim three separate times in recent weeks....
iPhone 17 Pro Feature Dual

When Will Apple Announce the iPhone 17 Event?

Tuesday August 12, 2025 12:46 pm PDT by
It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. This year, Apple is expected to unveil the iPhone 17, the all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max. Here are some of the key rumors for those devices:iPhone 17: Same design as iPhone 16, but with an A19 chip, a larger 6.3-inch display, an upgraded 24-megapixel front camera, ...
Generic iOS 18

Apple Says iOS 18.6.1 is Coming Today

Thursday August 14, 2025 7:29 am PDT by
In case you missed it — this is the post for people who mainly only read headlines — Apple has announced that it will be releasing iOS 18.6.1 and watchOS 11.6.1 later today. Apple shared this information in a press release on its Newsroom website. The software updates will re-enable the Blood Oxygen feature on Apple Watch Series 9, Series 10, and Ultra 2 models sold in the United States....
Apple Watch Ultra 2 Complications

Apple Watch Reportedly Set to Receive 'Significant Redesign' Next Year

Friday August 15, 2025 1:31 pm PDT by
At least one new Apple Watch model launching next year will feature a "significant redesign," according to Taiwanese supply chain publication DigiTimes. In a paywalled report this week, citing supply chain insiders, DigiTimes claimed that a high-end 2026 Apple Watch model will feature "exterior design" changes, including but not limited to "eight sensors arranged in a ring pattern visible...