Apple's notebook shipments totaled an estimated 3.4 million units in the first quarter of the 2017 calendar year, representing a year-on-year increase of 15.4 percent, according to new data published by market research firm TrendForce.
Shipments of MacBooks and MacBook Pros actually declined 15.8 percent against the previous quarter of 2016, reflecting a somewhat similar decline for the overall notebook market over the same period, however the company's Q1 2017 numbers indicated strong demand in terms of a year-on-year increase in overall MacBook shipments.
Apple shipped 3.4 million units of MacBook devices this first quarter and claimed fifth place in the ranking. The latest generation of MacBook Pro with Touch Bar, which was released in last year's fourth quarter, was well-received by consumers and contributed significantly to the overall MacBook shipments. As a result, first-quarter MacBook shipments, while representing a 15.8% decline versus the prior quarter, also showed a year-on-year increase of 15.4%.
HP, Lenovo, Dell, and Asus all suffered marginal market share declines compared to Q4 2016, but Apple's share stayed level over the last two quarters, enabling it to maintain fifth place in the shipment rankings. However sixth-placed Acer gained 0.8 percent ground on Apple over the same period, which TrendForce put down to expanded stocking of notebooks by channel distributors in anticipation of increased device production costs.
TrendForce estimates that MacBook shipments for the second quarter of 2017 will grow by more than 10 percent compared with the first quarter. The firm attributes this projection to suggestions that Apple will update its 12-inch MacBook with a new processor and the possibility of promotional pricing for some older models.
Recent rumors suggest Apple could be planning to announce refreshes for both the MacBook and MacBook Pro at June's Worldwide Developers Conference. The notebooks are expected to be updated with faster Kaby Lake processors, an update from the Skylake processors in the current machines. Apple is also said to be considering updating the MacBook Air with new internals, as sales of Apple's most affordable notebook have remained surprisingly strong.
Wednesday May 21, 2025 8:21 am PDT by Tim Hardwick
Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week.
Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Wednesday May 21, 2025 10:27 am PDT by Juli Clover
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
The big news in the technology world this week is that ChatGPT maker OpenAI is working more closely with Apple's former design chief Jony Ive on a futuristic AI device. The company is remaining tight lipped about the device, but Apple supply chain analyst Ming-Chi Kuo has shared some alleged details about its design.
In a social media post today, Kuo said the device will be "slightly larger" ...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
After almost 2 years of no Macbook Pro update, I would have expected much higher sales. Seems like the new Macbook Pro isn't the huge success this article claims. I'm curious to see what Apple does to appease the Pro demographic.
I would love to upgrade my MBPr, but to buy a new one for me right now would be a downgrade.
Key items for me like the SDCard slot (which I use for extra storage with a MicroSD) and HDMI port for presentations have been removed. Differentiators like the magsafe charger are gone too.
I see undemanding consumers saying on forums "it's gone so deal with it", like when anyone mentions the removal of the 3.5mm headphone socket on the iPhone 7, a device I would have almost certainly purchased. For me it is a necessity, and I am not prepared to start buying loads of additional dongles just to work around a devices deficiencies.
Personally, I am dealing with it, I deal with it by not handing over my money. Assuming I am not the only one, I wonder though, what the shipments and profits could be. I mean, would anyone not buy an iPhone becuase it does have a headphone socket?
Quite funny how they say that the new Macbook was well received ...? They can lie to themselves but not to us. The Macbook was one of the worst received hardware ever in Apple history. So bad that Phil Schiller came a week after release with promotions for the adaptors... Several of pro users I know that got one actually return them.
That is why the demand for Macbook Air remained strong. Becuase the Macbook Pros are a disaster.
If Macbooks are that good why were the shipments of Macbooks declined 15.8%.
Apple....Time for a reality check...
Innovation in Apple just came down to internal updates...(procesor updates, memory upgrade, etc). What a shame...
