Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.
As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.
Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.
Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."
The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.
WWDC 2025 is just one week away, with Apple's opening keynote scheduled to begin on Monday, June 9 at 10 a.m. Pacific Time. Ahead of the annual developer conference, Apple updated its WWDC page today with a new "Sleek peek" tagline, which replaces the original "On the horizon" tagline that it used over the past few weeks.
The graphic for WWDC 2025 has also been updated. It is now a...
The alleged name of macOS 26 (yes) has leaked.
In his Power On newsletter today, Bloomberg's Mark Gurman said that macOS 26 will be named macOS Tahoe, after California's scenic Lake Tahoe.
Apple previously named its Mac operating systems after big cats like Cheetah, Tiger, Leopard, and Lion. Starting with OS X Mavericks in 2013, however, Apple switched to California-themed names like...
Sony today provided a closer look at the iPhone rigs used to shoot the upcoming post-apocalyptic British horror movie "28 Years Later" (via IGN).
With a budget of $75 million, Danny Boyle's 28 Years Later will become the first major blockbuster movie to be shot on iPhone. 28 Years Later is the sequel to "28 Days Later" (2002) and "28 Weeks Later" (2007), which depict the aftermath of a...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of May 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X ...
If you pay for iCloud storage on your iPhone, Apple introduced an additional perk for you this year, at no additional cost.
The perk is the ability to create invitations in the Apple Invites app for the iPhone, which was released in the App Store in February.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby...
With iOS 26, macOS 26, tvOS 26, and watchOS 26, Apple is planning to debut a new design that's been described as taking inspiration from visionOS, the newest operating system. With WWDC coming up soon, we thought we'd take a closer look at visionOS and some of the design details that Apple might adopt based on current rumors and leaked information.
1. Translucency
Inside Apple, the iOS 26...
Wednesday May 28, 2025 11:56 am PDT by Juli Clover
With the design overhaul that's coming this year, Apple plans to rename all of its operating systems, reports Bloomberg. Going forward, iOS, iPadOS, macOS, tvOS, watchOS, and visionOS will be identified by year, rather than by version number. We're not going to be getting iOS 19, we're getting iOS 26.
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iOS 26 will be accompanied by...
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
It doesn't.
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
