Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.
As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.
Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.
Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."
The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.
Wednesday April 1, 2026 8:43 am PDT by Joe Rossignol
Starting today, the AirPods Max 2 are available for purchase at many Apple Store locations around the world, and deliveries to customers have also begun.
Apple's website shows same-day pickup availability at many Apple Stores in the U.S. and abroad.
AirPods Max 2 are equipped with the H2 chip that debuted in the AirPods Pro 2. Compared to the previous generation, the new AirPods Max...
Apple's beautiful Passeig de Gràcia store in the heart of Barcelona, Spain has been temporarily closed for renovations since mid-February, but the location is finally set to reopen next month. The store will resume business on May 26, according to Apple's website.
Apple Passeig de Gràcia
Apple Passeig de Gràcia first opened in 2012, and it is one of the company's flagship retail locations....
Wednesday April 8, 2026 2:56 pm PDT by Joe Rossignol
Apple Victoria Gardens in Rancho Cucamonga, California will be temporarily closed for renovations starting the evening of Saturday, April 11.
Apple Victoria Gardens in Rancho Cucamonga, California
The store will reopen in the fall, according to a notice on Apple's website spotted by MacRumors reader Kate. No specific date was provided, but Apple will likely aim to resume business ahead of...
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
It doesn't.
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
