Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.
As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.
Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.
Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."
The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.
The IAM Union representing Apple employees in Towson, Maryland today said that it is filing an Unfair Labor Practice charge [PDF] against Apple with the National Labor Relations Board. The union is accusing Apple of unlawful discrimination against unionized workers.
Earlier this month, Apple announced plans to close the Towson Apple Store alongside two other Apple locations in Connecticut...
In a letter sent to Apple's CEO Tim Cook and hardware engineering chief John Ternus this week, nine members of U.S. Congress from Maryland expressed "serious concern" regarding Apple's decision to close its unionized retail store in Towson, Maryland on June 20, without plans to open a replacement store within the Baltimore region.
Apple Towson Town Center
"We recognize that decisions of this...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
It doesn't.
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
