Apple today announced that it will soon open a new retail store at Piazza Liberty, or Liberty Square, in Milan, Italy.
As revealed in city planning documents earlier this year, the store will be located entirely below the outdoor amphitheater. The sales floor will be accessible by walking down a staircase situated between two waterfalls that form part of the larger fountain. There will also be an elevator available.
Apple is developing the store in partnership with architecture firm Foster and Partners, who have helped design many of the company's most significant retail spaces around the world and its new Apple Park headquarters.
Apple's retail chief Angela Ahrendts wants Apple Stores to be more of community gathering places, rather than just a place to buy the latest iPhone or iPad. As part of those plans, Apple Piazza Liberty will be an open space for all to "have a break, be with friends, and discover new interests."
The store will feature Apple's next-generation retail design with indoor trees and a large screen for "Today at Apple" sessions and other events.
Thursday February 26, 2026 3:57 pm PST by Juli Clover
Along with the low-cost MacBook, Apple could introduce a refreshed version of the MacBook Air next week. Most of the focus will be on the new machine, but the MacBook Air is expected to get some useful internal updates.
M5 Chip
The next-generation MacBook Air will adopt the M5 chip, which Apple already introduced in the iPad Pro and MacBook Pro models that came out last year.
Apple's M5...
With a similar screen size and easy, one-handed grip, the iPad mini has always been the Apple device that overlaps most with dedicated e-readers. Now, amid rumors pointing to an OLED display for the next generation, could the iPad mini finally replace devices such as the Kindle and Kobo?
The shift from LCD to OLED could make the iPad mini far more appealing as a reading device. OLED panels...
Thursday February 26, 2026 6:06 am PST by Joe Rossignol
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
It doesn't.
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
So when you are evaluating which tech product to buy, where does "the maker invests in stunning architecture" fit into the priorities for a decision?
How is this a bad thing? It doesn't need to affect the decision of buying the product. It's just... nice.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
Marketing or not, how is a new Apple Store which conforms to existing architecture a bad thing?
You would need to have an awareness of art history and architecture over hundreds/thousands of years in order to understand my comment. To help foster that awareness, you might consider enrolling in a few art history classes at the local junior college.
Insufferable. Perhaps you should study the last few decades of the tech industry and how Apple has become the masters of marketing. No college courses required.
