Hands-On With Apple's New (PRODUCT)RED iPhone 7

Apple's new (PRODUCT)RED iPhone 7 and 7 Plus went on sale online and in retail stores around the world today, and after a short wait in line, we managed to get our hands on one of the new devices.

Made from a matte red aluminum, the red iPhone 7 is super pigmented and bright in real life, but aside from its snazzy new casing, it's identical to existing devices. Check out the video below for our detailed look at Apple's first red iPhone.


The new red iPhone 7 and iPhone 7 Plus can be purchased from the online Apple Store and in retail locations, where supplies seem to be plentiful. There were lines at many stores around the country, however, so it could potentially sell out.

Prices for the red iPhone 7 start at $749, with the device available in 128 and 256GB capacities. Pricing for the red iPhone 7 Plus starts at $869.

The new iPhone 7 and 7 Plus are available in the United States and dozens of other countries today, and by the end of March, the device will be available in more than 40 countries and regions.

Related Forum: iPhone

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...

Top Rated Comments

bjjp2 Avatar
116 months ago
It's like an iPhone. But red!
Score: 59 Votes (Like | Disagree)
Steve121178 Avatar
116 months ago
Would have looked better with a black front.
Score: 44 Votes (Like | Disagree)
Northgrove Avatar
116 months ago
It's red and white because Product Red has the red and white theme.
Yes, red and black is fancy too. But that's why it's red and white.


Score: 32 Votes (Like | Disagree)
CarpalMac Avatar
116 months ago
Check out the video below for our detailed look at Apple's first red iPhone.
Thanks but I've seen a photo - I think I got it. ;)
Score: 25 Votes (Like | Disagree)
twocents Avatar
116 months ago
Really puts the "red" in boRED design :p
Score: 17 Votes (Like | Disagree)
mejsric Avatar
116 months ago
If it has black front, then people will complain that it should have a white front.
Score: 15 Votes (Like | Disagree)