AT&T today announced a new loyalty reward for its DirecTV Now subscribers, offering free HBO for 12 months or $5 off for six months.

All existing customers with active DirecTV Now accounts that were created before March 6, 2017 can claim the loyalty reward. Customers with the "Go Big" and "Gotta Have It" plans will get 12 months of free HBO, while customers with the "Live a Little" and "Just Right" plans will get the $5 off reward.

Customers eligible for the HBO reward will be able to use their DirecTV Now login information to access HBOGo, and the HBO subscription will be listed in their Payment History as a $0 charge. Those who already have an HBO subscription will be automatically credited during the 12-month duration of the promotion.

directvnow
Because the HBO add-on is priced at $5 per month, customers with the smaller plans can use their $5 credit to get free HBO access for six months.

DirecTV Now subscribers are receiving emails about the promotion starting this afternoon.

You're getting HBO included with your existing package through March 7, 2018. You literally don't need to do a single thing other than enjoy all of HBO with unlimited access to the most entertaining movies, addictive series, family favorites and more.

Why now? Why you?

Simply put, we want to thank you for being one of our most valuable customers and coming on this unprecedented journey with us. We're dedicated to making DIRECTV NOW the best streaming entertainment product in the industry, and because of you, we're on our way. So go on, keep enjoying the huge library of the best entertainment with unlimited access to all of HBO--anytime, anywhere. Want more deets? Check out our FAQ."

HBO access will be granted automatically to eligible accounts, but it may take a few hours for accounts to be updated.

Introduced in November of 2016, DirecTV Now is AT&T's DirecTV-branded streaming television service, which includes various channel bundles at prices ranging from $35 to $70.

The cheapest "Live a Little" $35 per month plan offers 60+ channels, while the biggest "Gotta Have It" package, priced at $70 per month, offers 120+ channels.

Top Rated Comments

AppleFan91 Avatar
64 months ago
Figures. I cancelled it this morning and went to Vue. Much faster and smoother of a UI and plus DVR. Can't believe DTV doesn't have DVR yet.
Score: 3 Votes (Like | Disagree)
JohnApples Avatar
64 months ago
This is cool! Performance has drastically improved since the abysmal launch. It's not perfect, but definitely stable now. Really wanting a DVR and more than 2 steams BUT for $35/month, no taxes or fees, no equipment rentals, no contracts, a free ATV4 and now free HBO, I can't really complain.

This will probably get me to stick around for a little while longer. I want to hold out till this summer/fall to see if DVR comes or not.

They have added a bunch of TV anywhere apps in the last 2 weeks. I need to see more improvement but at least they're working on it.
Do you happen to know the new apps they've added recently?
Score: 2 Votes (Like | Disagree)
miniyou64 Avatar
64 months ago
I used to be a big defender of AT&T. Not anymore. They are a horrible, horrible company.
Score: 2 Votes (Like | Disagree)
DaveyVigs Avatar
64 months ago
this...
Figures. I cancelled it this morning and went to Vue. Much faster and smoother of a UI and plus DVR. Can't believe DTV doesn't have DVR yet.
and this...
I used to be a big defender of AT&T. Not anymore. They are a horrible, horrible company.
I canceled too, still debating on going back to PS Vue (had a trial, it was ok) I just don't watch a lot of TV apparently... and yeah about to drop AT&T for T-Mobile (missed their latest deal due to AT&Ts shenanigans as of late screwing up my oder for Fiber and messing up my wireless bill royally).
Score: 2 Votes (Like | Disagree)
dmylrea Avatar
64 months ago
The way I read this is that HBO is really only worth $2.50/month.
Close...you're over by about $2.50.
Score: 2 Votes (Like | Disagree)
mnsportsgeek Avatar
64 months ago
This will probably get me to stick around for a little while longer. I want to hold out till this summer/fall to see if DVR comes or not.

They have added a bunch of TV anywhere apps in the last 2 weeks. I need to see more improvement but at least they're working on it.
Score: 1 Votes (Like | Disagree)

Popular Stories

safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
iphone se 2020 top

iPhone SE With Larger 5.7-Inch Display May Launch in 2023, 'iPhone SE+ 5G' Also Rumored

Monday January 17, 2022 6:46 am PST by
Apple is planning to release a fourth-generation iPhone SE with a larger 5.7-inch display as early as 2023, according to display industry consultant Ross Young, who has proven to be a reliable source of information for future Apple products. The fourth-generation iPhone SE has until now been rumored to launch in 2024, but Young now says a 2023 release is looking more likely....
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...