AT&T today announced a new loyalty reward for its DirecTV Now subscribers, offering free HBO for 12 months or $5 off for six months.

All existing customers with active DirecTV Now accounts that were created before March 6, 2017 can claim the loyalty reward. Customers with the "Go Big" and "Gotta Have It" plans will get 12 months of free HBO, while customers with the "Live a Little" and "Just Right" plans will get the $5 off reward.

Customers eligible for the HBO reward will be able to use their DirecTV Now login information to access HBOGo, and the HBO subscription will be listed in their Payment History as a $0 charge. Those who already have an HBO subscription will be automatically credited during the 12-month duration of the promotion.

directvnow
Because the HBO add-on is priced at $5 per month, customers with the smaller plans can use their $5 credit to get free HBO access for six months.

DirecTV Now subscribers are receiving emails about the promotion starting this afternoon.

You're getting HBO included with your existing package through March 7, 2018. You literally don't need to do a single thing other than enjoy all of HBO with unlimited access to the most entertaining movies, addictive series, family favorites and more.

Why now? Why you?

Simply put, we want to thank you for being one of our most valuable customers and coming on this unprecedented journey with us. We're dedicated to making DIRECTV NOW the best streaming entertainment product in the industry, and because of you, we're on our way. So go on, keep enjoying the huge library of the best entertainment with unlimited access to all of HBO--anytime, anywhere. Want more deets? Check out our FAQ."

HBO access will be granted automatically to eligible accounts, but it may take a few hours for accounts to be updated.

Introduced in November of 2016, DirecTV Now is AT&T's DirecTV-branded streaming television service, which includes various channel bundles at prices ranging from $35 to $70.

The cheapest "Live a Little" $35 per month plan offers 60+ channels, while the biggest "Gotta Have It" package, priced at $70 per month, offers 120+ channels.

Top Rated Comments

AppleFan91 Avatar
95 months ago
Figures. I cancelled it this morning and went to Vue. Much faster and smoother of a UI and plus DVR. Can't believe DTV doesn't have DVR yet.
Score: 3 Votes (Like | Disagree)
JohnApples Avatar
95 months ago
This is cool! Performance has drastically improved since the abysmal launch. It's not perfect, but definitely stable now. Really wanting a DVR and more than 2 steams BUT for $35/month, no taxes or fees, no equipment rentals, no contracts, a free ATV4 and now free HBO, I can't really complain.

This will probably get me to stick around for a little while longer. I want to hold out till this summer/fall to see if DVR comes or not.

They have added a bunch of TV anywhere apps in the last 2 weeks. I need to see more improvement but at least they're working on it.
Do you happen to know the new apps they've added recently?
Score: 2 Votes (Like | Disagree)
miniyou64 Avatar
95 months ago
I used to be a big defender of AT&T. Not anymore. They are a horrible, horrible company.
Score: 2 Votes (Like | Disagree)
DaveyVigs Avatar
95 months ago
this...
Figures. I cancelled it this morning and went to Vue. Much faster and smoother of a UI and plus DVR. Can't believe DTV doesn't have DVR yet.
and this...
I used to be a big defender of AT&T. Not anymore. They are a horrible, horrible company.
I canceled too, still debating on going back to PS Vue (had a trial, it was ok) I just don't watch a lot of TV apparently... and yeah about to drop AT&T for T-Mobile (missed their latest deal due to AT&Ts shenanigans as of late screwing up my oder for Fiber and messing up my wireless bill royally).
Score: 2 Votes (Like | Disagree)
DEMinSoCAL Avatar
95 months ago
The way I read this is that HBO is really only worth $2.50/month.
Close...you're over by about $2.50.
Score: 2 Votes (Like | Disagree)
mnsportsgeek Avatar
95 months ago
This will probably get me to stick around for a little while longer. I want to hold out till this summer/fall to see if DVR comes or not.

They have added a bunch of TV anywhere apps in the last 2 weeks. I need to see more improvement but at least they're working on it.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...