AT&T's New DirecTV Now Loyalty Promo Includes Free HBO for 12 Months or $5 Off for 6 Months

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AT&T today announced a new loyalty reward for its DirecTV Now subscribers, offering free HBO for 12 months or $5 off for six months.

All existing customers with active DirecTV Now accounts that were created before March 6, 2017 can claim the loyalty reward. Customers with the "Go Big" and "Gotta Have It" plans will get 12 months of free HBO, while customers with the "Live a Little" and "Just Right" plans will get the $5 off reward.

Customers eligible for the HBO reward will be able to use their DirecTV Now login information to access HBOGo, and the HBO subscription will be listed in their Payment History as a $0 charge. Those who already have an HBO subscription will be automatically credited during the 12-month duration of the promotion.


Because the HBO add-on is priced at $5 per month, customers with the smaller plans can use their $5 credit to get free HBO access for six months.

DirecTV Now subscribers are receiving emails about the promotion starting this afternoon.

You're getting HBO included with your existing package through March 7, 2018. You literally don't need to do a single thing other than enjoy all of HBO with unlimited access to the most entertaining movies, addictive series, family favorites and more.

Why now? Why you?

Simply put, we want to thank you for being one of our most valuable customers and coming on this unprecedented journey with us. We're dedicated to making DIRECTV NOW the best streaming entertainment product in the industry, and because of you, we're on our way. So go on, keep enjoying the huge library of the best entertainment with unlimited access to all of HBO--anytime, anywhere. Want more deets? Check out our FAQ."

HBO access will be granted automatically to eligible accounts, but it may take a few hours for accounts to be updated.

Introduced in November of 2016, DirecTV Now is AT&T's DirecTV-branded streaming television service, which includes various channel bundles at prices ranging from $35 to $70.

The cheapest "Live a Little" $35 per month plan offers 60+ channels, while the biggest "Gotta Have It" package, priced at $70 per month, offers 120+ channels.

Top Rated Comments

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48 months ago
Figures. I cancelled it this morning and went to Vue. Much faster and smoother of a UI and plus DVR. Can't believe DTV doesn't have DVR yet.
Score: 3 Votes (Like | Disagree)
Avatar
48 months ago
This is cool! Performance has drastically improved since the abysmal launch. It's not perfect, but definitely stable now. Really wanting a DVR and more than 2 steams BUT for $35/month, no taxes or fees, no equipment rentals, no contracts, a free ATV4 and now free HBO, I can't really complain.

This will probably get me to stick around for a little while longer. I want to hold out till this summer/fall to see if DVR comes or not.

They have added a bunch of TV anywhere apps in the last 2 weeks. I need to see more improvement but at least they're working on it.

Do you happen to know the new apps they've added recently?
Score: 2 Votes (Like | Disagree)
Avatar
48 months ago
I used to be a big defender of AT&T. Not anymore. They are a horrible, horrible company.
Score: 2 Votes (Like | Disagree)
Avatar
48 months ago
this...

Figures. I cancelled it this morning and went to Vue. Much faster and smoother of a UI and plus DVR. Can't believe DTV doesn't have DVR yet.

and this...

I used to be a big defender of AT&T. Not anymore. They are a horrible, horrible company.

I canceled too, still debating on going back to PS Vue (had a trial, it was ok) I just don't watch a lot of TV apparently... and yeah about to drop AT&T for T-Mobile (missed their latest deal due to AT&Ts shenanigans as of late screwing up my oder for Fiber and messing up my wireless bill royally).
Score: 2 Votes (Like | Disagree)
Avatar
48 months ago

The way I read this is that HBO is really only worth $2.50/month.

Close...you're over by about $2.50.
Score: 2 Votes (Like | Disagree)
Avatar
48 months ago
This will probably get me to stick around for a little while longer. I want to hold out till this summer/fall to see if DVR comes or not.

They have added a bunch of TV anywhere apps in the last 2 weeks. I need to see more improvement but at least they're working on it.
Score: 1 Votes (Like | Disagree)

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