As noted by Japanese blog Ata Distance, the Apple Pay promotion runs between March 1 and April 30 and takes in app purchases and online services including Japan Taxi, Toho Cinemas, Demae-Can, Jalan, Minne, Base, and Giftee. The available online rewards range from coupons to free shipping on orders, while purchases from brick-and-mortar convenience stores are also touting similar benefits.
As part of its "New Life" campaign, Apple has added more firms to its list of participating card issuers: APLUS, EPOS, JACCS, Cedyna, POCKETCARD and Life all now offer some sort of reward as part of the promotion. UCS integration has also been confirmed but a timeline for activation has not been announced.
Apple Pay debuted in the Japanese market last October following the release of iOS 10.1, making it available for use at all locations that accept the Suica prepaid money card, QuicPay, or iD. Apple Pay in Japan also works with credit and debit cards issued by American Express, JCB, Mastercard, Aeon Financial, Orico, Credit Saison, SoftBank, d Card, View Card, MUFG Card, and more.