Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos - MacRumors
Skip to Content

Apple Continues Promoting iPhone 7 Plus Portrait Mode With Two New Videos

Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus.

Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people.


Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect.

Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7 Plus.

Related Forum: iPhone

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

LordQ Avatar
119 months ago
Boyfriend haha. Nice ads!
Score: 4 Votes (Like | Disagree)
119 months ago
My biggest problem with portrait mode is that it takes too much light to produce good results. I always try to take pictures inside and they either turn out really grainy or it flat out tells me there isn't enough light.
Score: 3 Votes (Like | Disagree)
119 months ago
All these portrait mode commercials have been nice. Short yet entertaining, and well made but simple.
Score: 3 Votes (Like | Disagree)
119 months ago
When are they going to quit cutting the top off of everybody's head in these things?

It's a cute feature, but it's not as dramatic as it's made out to be. The lighting and subjects in these shots are what make them interesting, that doesn't come with the phone.
Score: 2 Votes (Like | Disagree)
yanki01 Avatar
119 months ago
very nice but i still won't believe the photos they put out are taken with the iPhone only. they're also done with some extra lighting and other enhancements.
Score: 2 Votes (Like | Disagree)
SoN1NjA Avatar
119 months ago
Is it me or does the 1st photo actually look better and more interesting.
Is it me or does the 1st photo actually look better and more interesting.
Which one? For the 2nd one yes,

For the 1st video I could see it both ways
Score: 1 Votes (Like | Disagree)