Tim Cook Says Apple Watch Set New Sales Record in First Holiday Shopping Week

Earlier today data from market research firm IDC said that Apple Watch's share of the wearables market fell to 5% as fitness trackers "reigned supreme." In an email responding to a Reuters inquiry about the report, Apple CEO Tim Cook said Apple Watch's sell-through rate hit a new high recently.

apple watch 2 collections 2

"Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch," he said.

Cook added that Apple's data shows that the Watch "looks to be one of the most popular holiday gifts this year." The IDC report estimated that Apple shipped 1.1 million Apple Watch units in the third quarter, down from 3.9 million shipments last year during the same quarter.

IDC attributed the decline to an "aging lineup" and an "unintuitive user interface." Apple addressed those concerns with the Apple Watch Series 2, but the model's launch date in mid-September hampered its impact in the third quarter.

While Cook told Reuters that Apple's sell-through rate was high, he has not yet responded to Reuters' request for specific sales figures. Apple doesn't disclose Apple Watch sales figures, instead grouping it into its "other products" category, which also includes iPod and Apple TV, in earnings results.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

Stella Avatar
73 months ago
Sales figures can't be that impressive otherwise Apple would be releasing the numbers.
Score: 64 Votes (Like | Disagree)
Sandybox Avatar
73 months ago
Being evasive about the specific sales numbers just continues to make Cook look weak and untrustworthy. Since he took office it's always been "we have great things we can't tell you about". He's yet to deliver a single positive surprise with the product line and increasingly it looks like pursuit of profit is at the expense of Apple reputation and future prosperity.
Score: 50 Votes (Like | Disagree)
Jsameds Avatar
73 months ago
The only Apple product that actually does need to be thinner.
Score: 33 Votes (Like | Disagree)
Karma*Police Avatar
73 months ago
The folks at IDC are like, oops! We never thought Apple would comment on our made up numbers!
Score: 25 Votes (Like | Disagree)
turbineseaplane Avatar
73 months ago
Yeah sure...
Whatever Tim
Score: 25 Votes (Like | Disagree)
swupnil Avatar
73 months ago
As a Stats PhD from Columbia, I find it offensive that these analysts are comparing the first full quarter after the Apple Watch release (Q3 2015) to a quarter in which the first Series 2 barely shipped within the last few weeks (Q3 2015).

Seriously, guys.. how low can you go for a headline. The only real comparison is between the first full quarters after each product release. I would be shocked if Q4 2016 does not surpass Q3 2015 and Q4 2015 combined.
Score: 25 Votes (Like | Disagree)

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...