Apple Shares New 'Romeo and Juliet' Ad Highlighting the iPhone 7's Camera

Apple today shared a new iPhone 7 ad on its YouTube channel, which is designed to highlight the video recording features of Apple's latest device.

In the ad, entitled "Romeo and Juliet," two children are shown acting out Shakespeare's Romeo and Juliet in a realistic setting, with the camera panning out to show that it's actually a father recording a school play with the iPhone 7. A caption underneath the video reads "Your movies look like movies on iPhone 7."


The iPhone 7 and the iPhone 7 Plus both feature optical 12-megapixel high-speed sensors, new image signal processors, optical image stabilization, and wide color gamut, all features that have led to improved performance over previous-generation devices.

Today's iPhone 7 ad is the latest in a series of ads that have showcased iPhone 7 and 7 Plus features like waterproofing, improved battery life, the camera, and the iOS 10 operating system.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

Rob_2811 Avatar
117 months ago
wherefore art thou headphone jack..?
Score: 35 Votes (Like | Disagree)
bmunge Avatar
117 months ago
Put your phones down and actually watch your children do things in the present moment. Despite the likes, no one on facebook actually cares about what your kids are doing.
Score: 34 Votes (Like | Disagree)
busyscott Avatar
117 months ago
Apple, now delivering commercials AND products that make you cry.
Score: 22 Votes (Like | Disagree)
btrach144 Avatar
117 months ago
wherefore art thou headphone jack..?
Wherefore art thou courage?
Score: 14 Votes (Like | Disagree)
filmantopia Avatar
117 months ago
How about Apple stop making very human ads that make me tear up and spend more time making a Mac Pro that I won't buy.
Score: 13 Votes (Like | Disagree)
C DM Avatar
117 months ago
Put your phones down and actually watch your children do things in the present moment. Despite the likes, no one on facebook actually cares about what your kids are doing.
It's not like someone might want to have a recording of their child's performance for themselves, and other family members, and the child him/herself. What a crazy unrealistic and unexpected idea. But then we all know too well that everyone realizes and understands that, even those who try to make it seem otherwise.
Score: 11 Votes (Like | Disagree)