AT&T Unveils 'DirecTV Now' Streaming Television Service

AT&T today announced the debut of a new DirecTV-branded streaming television service, DirecTV Now, which will include various channel bundles at prices ranging from $35 to $70. Packages will include live sports, on-demand content, premium channels, and popular shows.

directvnow
DirecTV Now will be available starting on November 30, and will give customers the chance to sign up for four different bundles:

- Live a Little - $35 / month (60+ channels)
- Just Right - $50 / month (80+ channels)
- Go Big - $60 / month (100+ channels)
- Gotta Have it - $70 / month (120+ channels)

Customers can check out any of the above packages for free for seven days from the DirecTV Now website, and to celebrate the launch of the service, the "Go Big" package is available for $35 per month for a limited time. Premium channels like HBO and Cinemax can be added to a package for an additional $5 per channel.

On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. AT&T is even offering a special Apple TV deal, giving customers a free Apple TV with the purchase of three months of pre-paid DirecTV Now service.

On its November 30 launch date, DirecTV Now will be available on both iOS devices and the Apple TV through a dedicated app. It will also be available via the web and on Android and Amazon devices.

Along with DirecTV Now, AT&T also announced two additional video streaming services, "FreeView" and "Fullscreen."

FreeView is an ad-supported offering that allows customers to watch some DirecTV television content free of charge, while Fullscreen, which actually debuted earlier this year, is an on-demand streaming service that offers select TV shows and movies aimed at young adults for $5.99 per month.

For AT&T Mobility customers, data used while watching DirecTV Now, FreeView, and Fullscreen in their respective apps will be free while on the AT&T mobile network.

Tags: AT&T, DirecTV

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...

Top Rated Comments

2010mini Avatar
115 months ago
Would love an option to choose my channels a la carte. Wasn't Apple working on this?
A la Carte will never happen.
Score: 12 Votes (Like | Disagree)
tomtendo Avatar
115 months ago
Offering a free Apple TV essentially if you do the 3 month sign up.... also $5/mo for HBO is a killer deal.
Score: 12 Votes (Like | Disagree)
2010mini Avatar
115 months ago
Never say never. It's coming...slowly.

https://www.appleworld.today/blog/2016/8/9/we-need-a-la-carte-tv-programming-now

http://fortune.com/2016/03/15/a-la-carte-tv/
The author of that article does not understand how the video content industry works. Or just how expensive it is to create content. In a true a la carte model, most of the content you want will no longer exist. There will be a lot fewer channels and therefore less choice.

But a la carte is available right now.... open iTunes and just subscribe to the content you want.

People who ask for a la carte are living in a dream world where they can get an entire channel for cheap. Not happening.
Score: 11 Votes (Like | Disagree)
scottlitch Avatar
115 months ago
What's the upside here? Cord-cutters still have a "cord" in that they need internet and will subscribe to DirectTV (a content provider, that's essentially a cable company.) Seems like all this does is get around FCC regulations but in the end you have the same thing—a set top box and a monthly subscription. What's the difference between that and cable?
Score: 11 Votes (Like | Disagree)
whyamihere Avatar
115 months ago
As an AT&T customer, cable-cutter, and HBO Now subscriber, this is sounding quite tempting.
Score: 9 Votes (Like | Disagree)
ArcaneDevice Avatar
115 months ago
"Hit me up with the deets"

Yeah, this service sounds like it was made by people on the cutting edge fully aware of the current technological trends and definitely not a fifty year old marketing suit trying to be cool with the kids ten years ago.
Score: 7 Votes (Like | Disagree)