Apple's new "Designed by Apple in California" photo book, chronicling 20 years of Apple design with 450 photos of its products and the processes used to make them, is now available for purchase on Apple's website in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299.

apple-photo-book
The 300-page hardback book, reflecting the time period between the original iMac and Apple Pencil, is estimated to ship in 1 business day in the United States. It is also available in the United Kingdom for £169/£249, with estimated delivery by Friday, and in Australia, France, Germany, Hong Kong, Japan, South Korea, and Taiwan.


The book is dedicated in the memory of late Apple co-founder Steve Jobs. The photos were taken by photographer Andrew Zuckerman.

A visual history spanning iMac to Apple Pencil, complete with descriptions of innovative materials and techniques, it captures every detail with honesty and intention. Printed on specially milled German paper with gilded matte silver edges, using eight color separations and low-ghost inks, this hardcover volume took more than eight years to create and has been crafted with as much care and attention as the products featured within. It is both a testament and a tribute to the meticulous design, engineering, and manufacturing methods that are singularly Apple.

The book is also now available at select Apple retail stores, such as Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo. In the U.S., this includes various locations in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco, and Palo Alto, and at Apple's campus store at its Cupertino headquarters.

Top Rated Comments

dimgor Avatar
118 months ago
Finally, a mac book for $299 !!!
Score: 47 Votes (Like | Disagree)
ginkobiloba Avatar
118 months ago
The book is too fat. I'll wait for next year's thinner version.
Score: 30 Votes (Like | Disagree)
Alon1 Avatar
118 months ago
Apple has officially lost its ****
Score: 19 Votes (Like | Disagree)
doelcm82 Avatar
118 months ago
I already own a book. I might consider this when my current book wears out.
Score: 12 Votes (Like | Disagree)
Chupa Chupa Avatar
118 months ago
Book is $299. Silicone slipcover is availalbe for $79. Premium leather for $149. Also availalbe USB* page warmer for $199 (*requires extra cost USB-C dongle for use with 2016 MacBook Pro).
Score: 12 Votes (Like | Disagree)
machpost Avatar
118 months ago
I wonder if there will be an iBooks version.
Score: 9 Votes (Like | Disagree)

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...