Apple will report its fiscal fourth quarter earnings results later today, and both the company and analysts project a year-over-year decline in iPhone sales and overall revenue for a third consecutive quarter. Apple will then have posted its first full-year revenue decline since 2001, with the decline expected to continue through the holiday quarter. Wall Street projects Apple will return to growth in 2017.
Apple previously forecasted September quarter revenue of between $45.5 billion and $47.5 billion, which would be up to 12 percent lower than the $51.5 billion in revenue it posted in the year-ago quarter. The consensus among analysts is around $47 billion in revenue, at the higher end of Apple's guidance, according to earnings estimates aggregated by Philip Elmer-DeWitt and Jim Edwards.
Apple analyst Neil Cybart of Above Avalon has forecasted declining sales across Apple's entire core product lineup, including 43.7 million iPhones, 9.1 million iPads, 5 million Macs, and 1.9 million Apple Watch units. One continued bright spot for Apple is expected to be its services category, projected to rise 20% to $6.1 billion on the strength of the App Store, Apple Music, iCloud, and AppleCare.
Apple analyst Brian White of Drexel Hamilton continues to recommend AAPL stock to investors, noting that shares remain undervalued. His price targets remains $185, or nearly 57% higher than Apple's $117.86 price at the time this article was published. White believes Apple's "sales, profit and iPhone cycle have bottomed" and that iPhone 8 sales can drive another year of growth.
Apple will report its fiscal fourth quarter earnings at 1:30 p.m. Pacific Time, followed by a conference call to discuss the results at 2:00 p.m. Pacific Time. MacRumors will be providing full coverage of Apple's earnings results alongside a live transcript of the call. Check back for the latest updates.
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light.
The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users.
UltraCharge Pro Power Bank 10K with Magnetic Ring
The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Even if the MacBooks refresh and they're great, I still don't trust them. I went balls deep into the 2012 Retina MacBook Pro and look where that got me. Invested into a system that got a marginal VRAM bump the next year, thankfully a CPU refresh. Then 2014 came around... Then 2015 came around... What was my reward for investing into their eco system? Tim Cook telling me I can get my work done with a damn iPad. No Tim. No I can't. My job is literally to build applications for the iPad, and now I can't do it as well because I'm on inferior technology. What's next? We invest heavily into this generation of MacBook Pro's, maybe get one very mild subtle GPU upgrade next year and be stuck on Skylake CPU's for four years? We should not be rewarding this type of treatment from a manufacturer we are supposed to trust. I don't want to use a stupid iPad for my work. I want a discrete GPU, and a powerful processor, and a MagSafe port, and ThunderBolt, and HDMI, and USB 3.0 ports. I'm not gonna drive around and tell Patriot, SanDisk, Corsair and all my accessory manufacturers to build USB C now or I'm leaving. I have a keyboard. I like it. I don't want to replace it. It's better than any of your keyboards. It uses USB 3.0. I don't want to put it on a stupid dongle. My mouse? It's better than any of your mice. It uses USB 3.0. I don't want to put it on a stupid dongle. I was going to buy a Thunderbolt display. I don't want to connect it to a stupid dongle. So now I will not buy a Thunderbolt display. I, and apparently millions of other people, are speaking with our wallets. We're telling you nothing but USB C ports are stupid. Lighter and thinner is stupid at this extreme. Taking away discrete graphics from your 15" macbook unless we spend another $500 is stupid. Making the MacBook PRO more like the neutered, gimmicky, Starbucks Macbook 12" is stupid, getting rid of the MacBook Air is stupid, removing the headphone jack is stupid. You're not being courageous, you're being stupid. And stupid people lose money and that's exactly what happened to you this year. You lost money compared to last year.
Not thaaat surprising. They update the Macs every 3 years & remove headphone jacks for no reason. Then they proceed to focus a LOT on watches and store presentations. Surely they must have seen it coming.
People started buying Macs back in the days of Microsoft because the Apps were great and so the OS. And the OS is still great. However, it has stalled like os 9 did. Instead of bringing new features and pushing the envelope Apple has done what has lead many companies to fail -> They optimize features rather than inventing them due to lack of vision.
When iTunes came about no one had to read a manual to use it. It would behave as one would expect it to. Today, not a living soul on this planet having never used iTunes would be able to play a song without watching tutorials on youtube. They have optimized iTunes to a degree where you actually have to learn HOW to use it. That is something that was NOT the case earlier...
Same with Messages in iOS 10. Before one could send messages and with the push of a very obvious button one could add a photo. Today nothing about messages is obvious and one has to push two buttons that aren't obvious to attach a photo..
iOS camera - used to be great and still it if you turn back time 6 years. Every time I turn to iOS to take a photo, which is about 10 times a day, I get angry and frustrated because the camera is dumb as bread. And such goes deeper. Imagine I would have 10 great experiences with iOS per day, the possibility of me recommending Apple and iOS to others would increase exponentially. Same goes for other people I know.
Whereas 5 years ago, I would be an avid Apple-Recommendor... Today, I doesnt even cross my mind to recommend Apple. And SUCH is a clear indicator of a dangerous future.
The visions vanished with Steve Jobs. Tim Cook who had been working along side him many years was passed the steering wheel. But only in lack of finding someone else. Which compared with Jobs is a diff. task. Had Cook been as good or greater than Steve, he would have taken the reigns prior to him passing... Cook taking the reigns of Apple is like the pilot passing on the Steering wheel of a Boeing 747 to the first Steward. Latter I have no doubt did a great job in the overall operation of flying from a to b. But just because he was able to accomplish that task does not make him able to fly not to mention land that plane
When it runs out of fuel it will crash unless someone is able to really take the reigns and land it safely. Right now Apple IMO is a plane flying on fumes of the past-visions of someone who is unfortunately no longer with us ;(
