Which? Magazine Claims iPhone 7 Has 'Poor Battery Life' Compared to Rival Smartphones

U.K. Consumers' Association magazine Which? has concluded that the iPhone 7 offers the worst battery life when compared against the current crop of rival flagship smartphones.

Using a series of tests designed to account for everyday usage variables, the subscriber-only magazine compared Apple's 4.7-inch phone against the Samsung Galaxy S7, HTC 10, and LG 5, and called the results "staggering".

smartphone-battery-life-2016

Whilst the iPhone 7’s 712 minutes of call time (nearly 12 hours) may sound acceptable, the rival Samsung Galaxy S7 lasted twice as long – and it doesn’t even have the longest lasting battery. The HTC 10 lasted an incredible 1,859 minutes (that’s almost 31 hours).

Internet browsing time measurements were less contrasting, nevertheless the iPhone 7 still came last.

The 615 minutes of battery life offered by the iPhone 7 is 25 minutes less than its nearest rival, the LG G5, and 175 minutes less than the top performing HTC 10. In fact, the HTC 10’s 3G internet browsing time was even longer than the iPhone 7’s 3G call time. It doesn’t make for pretty reading for Apple.

The new iPhone's poor results in the battery test shouldn't come as a surprise, given the limitations of the 4.7-inch handset's battery cell compared to its larger rivals (5.1-5.3 inches). Measured in milliampere hours, the iPhone 7 has a 1,960mAh battery, compared to the HTC 10's 3,000mAh cell, for instance, yet Which? describes this as a 'fault' of the phone.

The larger iPhone 7 Plus, on the other hand, features a 2,900 mAh battery, but wasn't mentioned in the test, perhaps because it was perceived as belonging in the 5.5-inch handset bracket populated by devices like the Galaxy S7 Edge (3600mAh) and the HTC 10 Desire (2700 mAh).

The test doesn't mention that Apple's own product specifications show that the iPhone 7 has a higher-capacity battery than the iPhone 6s (1,810mAh), and seems to continue a recent negative trend where media reports have criticized Apple's new flagship phone on the basis of its battery life. For example, last month, The Guardian ran an iPhone 7 story titled "How good can a phone be if the battery doesn't last even a day?" and claimed that its holding charge was worse than the iPhone 6s.

Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...

Top Rated Comments

WannaGoMac Avatar
121 months ago
Strange how Ars did a test and found iPhone 7 outlasted all these others... http://arstechnica.com/apple/2016/09/iphone-7-and-7-plus-review-great-annual-upgrades-with-one-major-catch/5/#h6
Score: 49 Votes (Like | Disagree)
bbeagle Avatar
121 months ago
Who makes phone calls any more? The iPhone 7 only loses badly on battery life while making phone calls. Using Wifi for internet use, it's neck and neck, and something people wouldn't notice.

It's an article with a misleading headline to get the anti-Apple people riled up and feeling superior. It means nothing in real life.
Score: 45 Votes (Like | Disagree)
Schwyz Avatar
121 months ago
you're testing it wrong.
Score: 25 Votes (Like | Disagree)
gingaman Avatar
121 months ago
Wow,people actually use their iPhone to make calls!;)
Score: 22 Votes (Like | Disagree)
xnu Avatar
121 months ago
A smaller battery in the iPhone 7, but it explodes less. Sooooo, feature, not 'fault'?
Score: 19 Votes (Like | Disagree)
radiology Avatar
121 months ago
Who makes phone calls any more? The iPhone 7 only loses badly on battery life while making phone calls. Using Wifi for internet use, it's neck and neck, and something people wouldn't notice.

It's an article with a misleading headline to get the anti-Apple people riled up and feeling superior. It means nothing in real life.
Who makes phone calls? Did you really asked that?
Score: 15 Votes (Like | Disagree)