As the iPhone 7 and Apple Watch Series 2 go on sale around the world today, Apple has begun collecting photos from Apple retail locations and shared them on its website. This morning, CEO Tim Cook tweeted the short blog post, depicting customers excitedly purchasing the new devices at Apple locations across the globe.
Thanks to time zone differences, a few customers in New Zealand began receiving their iPhone 7 and iPhone 7 Plus pre-orders yesterday, sharing a few unboxed images of the smartphones online. In the Sydney Apple location, a group of students who had been waiting in line for the iPhone 7 Plus in Jet Black -- which was confirmed to be sold out on Wednesday -- walked away with $100 gift cards and two iPhone 7 models each.
With hype surrounding the iPhone 7, the Apple Watch Series 2 hasn't received as much attention. Apple's wearable device has faced a few pre-order snafus of its own, however, with Best Buy informing early pre-order customers that their launch day shipments would be delayed nearly two weeks. The retailer did the same thing for a few unfortunate iPhone 7 customers, and in compensation offered gift cards to be put towards a future purchase at Best Buy: $50 for Apple Watch pre-orders and $100 for iPhone 7 pre-orders.
For plenty of customers who pre-ordered early last Friday, their shipments should be arriving as the day progresses. If you're waiting for your own device, be sure to check out the MacRumors forums to view iPhone 7 and Apple Watch Series 2 launch day posts from other members.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Tuesday August 26, 2025 4:17 pm PDT by Juli Clover
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to.
That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
Wednesday August 27, 2025 6:36 am PDT by Joe Rossignol
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system.
Of course, this is all just speculation for fun, as we count down the final days until the event.
New Colors
Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...
Monday August 25, 2025 4:22 am PDT by Tim Hardwick
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman.
Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color.
We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
Apple's cases for the iPhone 17 lineup will be accompanied by a new Crossbody Strap accessory with a unique magnetic design, according to the leaker known as "Majin Bu."
Apple's Crossbody Strap reportedly features an unusual magnetic design; it likely has a "flexible metal core" that makes it magnetic along its entire length. At the ends, "rings polarized oppositely to the strap close the...
Tuesday August 26, 2025 4:05 am PDT by Tim Hardwick
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. According to Bloomberg's Mark Gurman, Apple will launch AirPods Pro 3 later this year, and apart from new features like heart rate monitoring, we're also expecting a few design changes.
The fourth‑generation AirPods offer useful clues to Apple's design cues for ...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
