As the iPhone 7 and Apple Watch Series 2 go on sale around the world today, Apple has begun collecting photos from Apple retail locations and shared them on its website. This morning, CEO Tim Cook tweeted the short blog post, depicting customers excitedly purchasing the new devices at Apple locations across the globe.
Thanks to time zone differences, a few customers in New Zealand began receiving their iPhone 7 and iPhone 7 Plus pre-orders yesterday, sharing a few unboxed images of the smartphones online. In the Sydney Apple location, a group of students who had been waiting in line for the iPhone 7 Plus in Jet Black -- which was confirmed to be sold out on Wednesday -- walked away with $100 gift cards and two iPhone 7 models each.
With hype surrounding the iPhone 7, the Apple Watch Series 2 hasn't received as much attention. Apple's wearable device has faced a few pre-order snafus of its own, however, with Best Buy informing early pre-order customers that their launch day shipments would be delayed nearly two weeks. The retailer did the same thing for a few unfortunate iPhone 7 customers, and in compensation offered gift cards to be put towards a future purchase at Best Buy: $50 for Apple Watch pre-orders and $100 for iPhone 7 pre-orders.
For plenty of customers who pre-ordered early last Friday, their shipments should be arriving as the day progresses. If you're waiting for your own device, be sure to check out the MacRumors forums to view iPhone 7 and Apple Watch Series 2 launch day posts from other members.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Friday January 30, 2026 5:40 am PST by Joe Rossignol
Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year.
"As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of...
