Apple marketing chief Phil Schiller tweeted a link to an Outside article this morning titled "The Year's Best New Adventure Camera? The Apple iPhone 7 Plus", which features 17 images shot with the device in various rugged outdoor environments.
The new series of photos were taken by photo journalist and associate editor of Outside Magazine Jakob Schiller, during an outdoor adventure up rivers, down dusty bike trails, through woods, and into classic New Mexico burrito joints, leaving him particularly impressed by the versatility of the 5.5-inch handset's dual-lens setup.
Over four days of in-the-field testing, I’ve found it to be the best small, lightweight camera you can get for the money, ideal for shooting outdoor adventures when you don’t want to lug around pounds of heavy equipment.
I immediately noticed that the 7 does a much better job capturing details in the shadows and highlights than the 6s, and the color is much more accurate and vivid.
The 12-megapixel sensors that come in the iPhone 7 and 7 Plus aren’t the best for capturing billboard-size advertisements. But Apple does a nice job marrying the sensor to its proprietary software, which helps maximize the camera’s capabilities. The resolution will be plenty high enough for printing off 11-inch x14-inch pictures.
The photographer notes that the new iPhone 7 and 7 Plus can shoot in RAW using third-party apps like Lightroom. RAW files aren't compressed like JPEGs, so users get more detailed files that are easier to tone and crop. Check out the article for more pictures and commentary.
On Monday, Apple CEO Tim Cook followed up some iPhone 7 pictures taken at a Titans-Vikings game shared over the weekend, with a group of photos offering a few examples of low-light photography.
iPhone 7 pre-order customers have been receiving shipment notifications regarding their incoming orders, which should be landing this Friday, September 16.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Wednesday November 19, 2025 4:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Tuesday November 18, 2025 10:53 am PST by Joe Rossignol
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip.
The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Tuesday November 18, 2025 8:47 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
What hyperbole. Outdoors is literally the easiest place to get good photos, because of the buttloads of full-spectrum light available verses indoor artificial light.
My first digital camera was a free gift I got from Earthlink (yes, the dial-up provider). It had a whopping 2 MB of memory and only took VGA resolution pics. The best pictures I got from it were all the outdoor shots.
One you have ISO equivalence high enough to take fast action, and metering/fill flash smart enough that can deal with back-lighting, you're all set for outdoor pictures -- and iPhone reached that at the model 5? Maybe even before then. You sure the hell don't need a brand new iPhone 7 for that.
Forget these controlled pictures, bring on Friday when we get to see user pics . We will see some great feedback from the community and comparisons to the 6S
I love how apple apologists are always moving the bar.
The article says the iP7 is an ideal camera for shooting outdoors for its price because it's small and lightweight. There is nothing there about it being an ideal cell phone for shooting outdoors. So, the poster replied with a camera that is smaller, cheaper and has better image quality. And you turn around and add another requirement.
Well then I say the Galaxy Note 7 is a better camera than the iP7 because it has a 3.5mm audio pin. I'm not sure what that has to do with taking pictures, but if you seem to think a cell phone is a requirement even though there's nothing about it in the article, why not throw in all sorts of silly things.
