Apple marketing chief Phil Schiller tweeted a link to an Outside article this morning titled "The Year's Best New Adventure Camera? The Apple iPhone 7 Plus", which features 17 images shot with the device in various rugged outdoor environments.
The new series of photos were taken by photo journalist and associate editor of Outside Magazine Jakob Schiller, during an outdoor adventure up rivers, down dusty bike trails, through woods, and into classic New Mexico burrito joints, leaving him particularly impressed by the versatility of the 5.5-inch handset's dual-lens setup.
Over four days of in-the-field testing, I’ve found it to be the best small, lightweight camera you can get for the money, ideal for shooting outdoor adventures when you don’t want to lug around pounds of heavy equipment.
I immediately noticed that the 7 does a much better job capturing details in the shadows and highlights than the 6s, and the color is much more accurate and vivid.
The 12-megapixel sensors that come in the iPhone 7 and 7 Plus aren’t the best for capturing billboard-size advertisements. But Apple does a nice job marrying the sensor to its proprietary software, which helps maximize the camera’s capabilities. The resolution will be plenty high enough for printing off 11-inch x14-inch pictures.
The photographer notes that the new iPhone 7 and 7 Plus can shoot in RAW using third-party apps like Lightroom. RAW files aren't compressed like JPEGs, so users get more detailed files that are easier to tone and crop. Check out the article for more pictures and commentary.
On Monday, Apple CEO Tim Cook followed up some iPhone 7 pictures taken at a Titans-Vikings game shared over the weekend, with a group of photos offering a few examples of low-light photography.
iPhone 7 pre-order customers have been receiving shipment notifications regarding their incoming orders, which should be landing this Friday, September 16.
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
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Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 29, 2025 10:55 am PST by Juli Clover
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Tuesday December 30, 2025 10:39 am PST by Juli Clover
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
What hyperbole. Outdoors is literally the easiest place to get good photos, because of the buttloads of full-spectrum light available verses indoor artificial light.
My first digital camera was a free gift I got from Earthlink (yes, the dial-up provider). It had a whopping 2 MB of memory and only took VGA resolution pics. The best pictures I got from it were all the outdoor shots.
One you have ISO equivalence high enough to take fast action, and metering/fill flash smart enough that can deal with back-lighting, you're all set for outdoor pictures -- and iPhone reached that at the model 5? Maybe even before then. You sure the hell don't need a brand new iPhone 7 for that.
Forget these controlled pictures, bring on Friday when we get to see user pics . We will see some great feedback from the community and comparisons to the 6S
I love how apple apologists are always moving the bar.
The article says the iP7 is an ideal camera for shooting outdoors for its price because it's small and lightweight. There is nothing there about it being an ideal cell phone for shooting outdoors. So, the poster replied with a camera that is smaller, cheaper and has better image quality. And you turn around and add another requirement.
Well then I say the Galaxy Note 7 is a better camera than the iP7 because it has a 3.5mm audio pin. I'm not sure what that has to do with taking pictures, but if you seem to think a cell phone is a requirement even though there's nothing about it in the article, why not throw in all sorts of silly things.
