Apple marketing chief Phil Schiller tweeted a link to an Outside article this morning titled "The Year's Best New Adventure Camera? The Apple iPhone 7 Plus", which features 17 images shot with the device in various rugged outdoor environments.
The new series of photos were taken by photo journalist and associate editor of Outside Magazine Jakob Schiller, during an outdoor adventure up rivers, down dusty bike trails, through woods, and into classic New Mexico burrito joints, leaving him particularly impressed by the versatility of the 5.5-inch handset's dual-lens setup.
Over four days of in-the-field testing, I’ve found it to be the best small, lightweight camera you can get for the money, ideal for shooting outdoor adventures when you don’t want to lug around pounds of heavy equipment.
I immediately noticed that the 7 does a much better job capturing details in the shadows and highlights than the 6s, and the color is much more accurate and vivid.
The 12-megapixel sensors that come in the iPhone 7 and 7 Plus aren’t the best for capturing billboard-size advertisements. But Apple does a nice job marrying the sensor to its proprietary software, which helps maximize the camera’s capabilities. The resolution will be plenty high enough for printing off 11-inch x14-inch pictures.
The photographer notes that the new iPhone 7 and 7 Plus can shoot in RAW using third-party apps like Lightroom. RAW files aren't compressed like JPEGs, so users get more detailed files that are easier to tone and crop. Check out the article for more pictures and commentary.
On Monday, Apple CEO Tim Cook followed up some iPhone 7 pictures taken at a Titans-Vikings game shared over the weekend, with a group of photos offering a few examples of low-light photography.
iPhone 7 pre-order customers have been receiving shipment notifications regarding their incoming orders, which should be landing this Friday, September 16.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Tuesday February 3, 2026 8:55 am PST by Joe Rossignol
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Tuesday February 3, 2026 12:12 pm PST by Juli Clover
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller.
Subscribe to the MacRumors YouTube channel for more videos.
The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
What hyperbole. Outdoors is literally the easiest place to get good photos, because of the buttloads of full-spectrum light available verses indoor artificial light.
My first digital camera was a free gift I got from Earthlink (yes, the dial-up provider). It had a whopping 2 MB of memory and only took VGA resolution pics. The best pictures I got from it were all the outdoor shots.
One you have ISO equivalence high enough to take fast action, and metering/fill flash smart enough that can deal with back-lighting, you're all set for outdoor pictures -- and iPhone reached that at the model 5? Maybe even before then. You sure the hell don't need a brand new iPhone 7 for that.
Forget these controlled pictures, bring on Friday when we get to see user pics . We will see some great feedback from the community and comparisons to the 6S
I love how apple apologists are always moving the bar.
The article says the iP7 is an ideal camera for shooting outdoors for its price because it's small and lightweight. There is nothing there about it being an ideal cell phone for shooting outdoors. So, the poster replied with a camera that is smaller, cheaper and has better image quality. And you turn around and add another requirement.
Well then I say the Galaxy Note 7 is a better camera than the iP7 because it has a 3.5mm audio pin. I'm not sure what that has to do with taking pictures, but if you seem to think a cell phone is a requirement even though there's nothing about it in the article, why not throw in all sorts of silly things.
