United Kingdom mobile carrier EE today announced that it would begin offering free six-month Apple Music subscriptions to new and upgrading customers. The carrier says that the offer is "coming soon."
The offer is available for iPhone and Android customers starting a new monthly phone contract or SIM only plan. To take advantage of the offer, customers must add it to their account within 30 days. After the six months, customers will automatically be charged £9.99 a month unless they cancel the subscription prior to the conclusion of the free trial.
To celebrate the offer, EE also unveiled a new ad starring actor Kevin Bacon and singer Britney Spears. Bacon dances to music on the street in celebration of getting free Apple Music until Spears appears to scold him for stealing her wardrobe and listening to her older songs.
Some carriers often decide to offer customers free trials of music services like Apple Music or Spotify to attract new customers or entice current customers into switching to newer plans. Australia's Telstra was the first carrier to offer free Apple Music subscriptions last August, when it gifted free 12-month subscriptions. More recently, Telstra switched the free 12-month subscription to a free six-month subscription. Similarly, Germany's Deutsche Telekom is planning to offer its customers a free six-month subscription to Apple Music in September.