United Kingdom mobile carrier EE today announced that it would begin offering free six-month Apple Music subscriptions to new and upgrading customers. The carrier says that the offer is "coming soon."

The offer is available for iPhone and Android customers starting a new monthly phone contract or SIM only plan. To take advantage of the offer, customers must add it to their account within 30 days. After the six months, customers will automatically be charged £9.99 a month unless they cancel the subscription prior to the conclusion of the free trial.

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To celebrate the offer, EE also unveiled a new ad starring actor Kevin Bacon and singer Britney Spears. Bacon dances to music on the street in celebration of getting free Apple Music until Spears appears to scold him for stealing her wardrobe and listening to her older songs.

Some carriers often decide to offer customers free trials of music services like Apple Music or Spotify to attract new customers or entice current customers into switching to newer plans. Australia's Telstra was the first carrier to offer free Apple Music subscriptions last August, when it gifted free 12-month subscriptions. More recently, Telstra switched the free 12-month subscription to a free six-month subscription. Similarly, Germany's Deutsche Telekom is planning to offer its customers a free six-month subscription to Apple Music in September.

Top Rated Comments

fel10 Avatar
100 months ago
Before people start bashing Britney Spears and spelling her name wrong, even though it's all over this article. I've been a fan since day one. People might say she might not be able to sing or has no talent, but this girl has worked really hard her whole life, and has gone through some really rough ****, and one of the worst public breakdown in music history. Some people have no idea how close this girl came to death in 2007. The fact that she still here, doing what she loves really shows how strong she is. She might not be able to perform at the same level she used to, but let's give the girl a break. And even with all the fame, she still one of the sweetest and nicest people in the business. Mary J Blidge said it best, when she met Christina Aguilera who tends to be kind of a Diva. "Britney spears might not be able to sing like you, but she will go much further because she knows how to treat people".
Score: 4 Votes (Like | Disagree)
leon44 Avatar
100 months ago
Apple Music could be free forever and I'd still pay for Spotify. How about instead of giving us more free months you try improving the experience?
What happened to just making great products that sold themselves?
Score: 3 Votes (Like | Disagree)
RedOrchestra Avatar
100 months ago
Apple putting the death lock on every other streaming service out there and doing it through the Telcos.
Score: 3 Votes (Like | Disagree)
afd Avatar
100 months ago
I just switched to EE last week. I got 6 months of BT Sport. I hate sport.
Score: 2 Votes (Like | Disagree)
hello12 Avatar
100 months ago
Apple Music could be free forever and I'd still pay for Spotify. How about instead of giving us more free months you try improving the experience?
What happened to just making great products that sold themselves?
Weird, I love the Apple Music "experience"...
Score: 2 Votes (Like | Disagree)
devinthomas Avatar
100 months ago
This Britney x Apple partnership is the stuff of my dreams. Can't wait for the festival. I'm test driving Spotify right now but I don't mind keeping both services.
Score: 1 Votes (Like | Disagree)

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