United Kingdom mobile carrier EE today announced that it would begin offering free six-month Apple Music subscriptions to new and upgrading customers. The carrier says that the offer is "coming soon."

The offer is available for iPhone and Android customers starting a new monthly phone contract or SIM only plan. To take advantage of the offer, customers must add it to their account within 30 days. After the six months, customers will automatically be charged £9.99 a month unless they cancel the subscription prior to the conclusion of the free trial.

ee-apple-music
To celebrate the offer, EE also unveiled a new ad starring actor Kevin Bacon and singer Britney Spears. Bacon dances to music on the street in celebration of getting free Apple Music until Spears appears to scold him for stealing her wardrobe and listening to her older songs.

Some carriers often decide to offer customers free trials of music services like Apple Music or Spotify to attract new customers or entice current customers into switching to newer plans. Australia's Telstra was the first carrier to offer free Apple Music subscriptions last August, when it gifted free 12-month subscriptions. More recently, Telstra switched the free 12-month subscription to a free six-month subscription. Similarly, Germany's Deutsche Telekom is planning to offer its customers a free six-month subscription to Apple Music in September.

Top Rated Comments

fel10 Avatar
110 months ago
Before people start bashing Britney Spears and spelling her name wrong, even though it's all over this article. I've been a fan since day one. People might say she might not be able to sing or has no talent, but this girl has worked really hard her whole life, and has gone through some really rough ****, and one of the worst public breakdown in music history. Some people have no idea how close this girl came to death in 2007. The fact that she still here, doing what she loves really shows how strong she is. She might not be able to perform at the same level she used to, but let's give the girl a break. And even with all the fame, she still one of the sweetest and nicest people in the business. Mary J Blidge said it best, when she met Christina Aguilera who tends to be kind of a Diva. "Britney spears might not be able to sing like you, but she will go much further because she knows how to treat people".
Score: 4 Votes (Like | Disagree)
leon44 Avatar
110 months ago
Apple Music could be free forever and I'd still pay for Spotify. How about instead of giving us more free months you try improving the experience?
What happened to just making great products that sold themselves?
Score: 3 Votes (Like | Disagree)
RedOrchestra Avatar
110 months ago
Apple putting the death lock on every other streaming service out there and doing it through the Telcos.
Score: 3 Votes (Like | Disagree)
afd Avatar
110 months ago
I just switched to EE last week. I got 6 months of BT Sport. I hate sport.
Score: 2 Votes (Like | Disagree)
hello12 Avatar
110 months ago
Apple Music could be free forever and I'd still pay for Spotify. How about instead of giving us more free months you try improving the experience?
What happened to just making great products that sold themselves?
Weird, I love the Apple Music "experience"...
Score: 2 Votes (Like | Disagree)
devinthomas Avatar
110 months ago
This Britney x Apple partnership is the stuff of my dreams. Can't wait for the festival. I'm test driving Spotify right now but I don't mind keeping both services.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18

iOS 18.4 Will Include These New Features for Your iPhone

Wednesday February 5, 2025 7:15 am PST by
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond. Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far. Apple...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive an All-New Perk

Thursday February 6, 2025 11:21 am PST by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
maxresdefault

An Apple TV Refresh is Coming in 2025 - Here's What You Should Know

Wednesday February 5, 2025 10:17 am PST by
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming. Subscribe to the MacRumors YouTube channel for more videos. Updated A-Series Chip The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
iPhone SE 4 Single Camera Thumb

iPhone SE 4 Launching as Soon as Next Week

Thursday February 6, 2025 3:30 pm PST by
Apple's next-generation iPhone SE could debut as soon as next week with a launch to follow later in February, reports Bloomberg's Mark Gurman. Apple isn't expected to hold an event for the iPhone SE 4, and will instead unveil the device through a press release. The iPhone SE 4 is expected to have an iPhone 14-style design, with Apple eliminating the thick bezels and Touch ID Home button of...
iOS 18

iOS 18.3.1 Update Coming Soon for iPhones

Thursday February 6, 2025 7:31 am PST by
Apple is internally testing iOS 18.3.1 for iPhones, according to our website's analytics logs, which have been a consistently reliable indicator of upcoming iOS versions. The software update should be released within the next few weeks. iOS 18.3.1 should be a minor update that addresses software bugs and/or security vulnerabilities. Apple Intelligence notification summaries for news and...
iCloud General Feature Redux

Apple Ordered by UK to Create Global iCloud Encryption Backdoor

Friday February 7, 2025 2:37 am PST by
The British government has secretly demanded that Apple give it blanket access to all encrypted user content uploaded to the cloud, reports The Washington Post. The undisclosed order is said to have been issued last month, and requires that Apple creates a back door that allows UK security officials unencumbered access to encrypted user data worldwide – an unprecedented demand not before...
disney

Disney+ Loses 700,000 Subscribers Following Price Increase

Wednesday February 5, 2025 3:34 pm PST by
Disney+ lost 700,000 subscribers worldwide in recent months, according to Disney's earnings results for the first quarter of 2025. Disney said it now has 124.6 million Disney+ subscribers, a decrease of 0.7 million compared to its subscriber numbers in the fourth quarter of 2024. The drop in subscribers comes after Disney+ prices increased in the fall. Disney+ with Ads went from $7.99 to...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses to Expand to These 7 U.S. States

Wednesday February 5, 2025 6:27 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...