German carrier Deutsche Telekom is planning to lure new customers by offering six months of Apple Music service for free, reports iPhone-ticker.de [Google Translate]. Aimed at customers who have not yet tried Apple Music, the offer will be announced at IFA in Berlin, set to take place from September 2 to September 7.
According to the report, new Apple Music subscribers on Deutsche Telekom will get the standard three-month free trial and then an additional three months of service paid for by the carrier.
Following the conclusion of the six month trial period, customers will be able to continue their subscriptions and pay for them via their personal phone bill, making it easier to maintain a subscription. It is not known if Deutsche Telekom will only be covering individual subscriptions or if customers are also eligible for family plans.
For its Apple Music service, Apple offers extended three month free trial periods in an effort to get people accustomed to using the service, a longer trial period than the one month offered by most streaming services. Apple's strategy has been somewhat successful, and as of June 2016, Apple Music had more than 15 million paying subscribers.