Google Chrome 53 Browser to Block Flash Content By Default - MacRumors
Skip to Content

Google Chrome 53 Browser to Block Flash Content By Default

by

Google_Chrome_Material_Icon-450x450Google announced yesterday that it will "de-emphasize" Adobe Flash in its Chrome browser in favor of HTML5 from next month.

As of Chrome 53, whenever the web browser comes across a site that loads Flash "behind the scenes" it will block the offending content and switch to the faster HTML5 web standard whenever it is available.

Google notified users of the change to its browser's behavior ahead of time in a blog post:

Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You'll see an improvement in responsiveness and efficiency for many sites.

In December, Chrome 55 will make HTML5 the default experience, except for sites which only support Flash, in which case users will be prompted to enable it on initial visit.

The move is another nail in the coffin for Adobe's web standard, which used to serve the majority of online media content before former Apple CEO Steve Jobs decided not to support it on the iPhone.

In Safari 10, set to ship with macOS Sierra, Apple plans to disable Flash by default, along with Java, Silverlight, and QuickTime, in an effort to focus on HTML5 content and improve the overall web browsing experience.

The plug-in has long been problematic for Apple, requiring frequent security fixes and forced updates to patch a stream of vulnerabilities.

Chrome can be downloaded from Google's Chrome website or installed using the Chrome browser's built-in update functionality.

Top Rated Comments

133 months ago
This is still taking too long.
Score: 13 Votes (Like | Disagree)
RichTF Avatar
133 months ago
I remember how massively unpopular it was when Apple refused to support Flash on the iPhone, especially because Flash was still in wide use at that point, and the alternative (HTML5) wasn't yet capable of doing all the things that Flash did, or didn't do them so well. Lots of people (on this very website) declared that they would switch to Android if Apple didn't reverse course and support Flash. But of course, if Apple hadn't taken their unpopular and arguably "premature" stance on ditching Flash, then we'd still be stuck with it today.

On a completely unrelated note, I'm looking forward to getting the new iPhone. Y'know, that one without a headphone jack. ;)
Score: 11 Votes (Like | Disagree)
thisisnotmyname Avatar
133 months ago
Next, don't allow HTML5 video/audio to autoplay in ANY way without explicit authorization from the user.
Score: 7 Votes (Like | Disagree)
b0nd18t Avatar
133 months ago
Remember when androids big feature was supporting flash? Is this Google admitting it was wrong 9 years later?
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
133 months ago
Remember when androids big feature was supporting flash? Is this Google admitting it was wrong 9 years later?
Remember when the vast majority of sites were flash? Times have changed. Did you expect Google not to do so?
Score: 6 Votes (Like | Disagree)
MH01 Avatar
133 months ago
Thumbs up Google.
Score: 6 Votes (Like | Disagree)

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
iphone duo screen crack

Apple Responds to iPhone Duo Display Cracking Reports

Monday October 26, 2026 10:20 am PDT by
Shortly after the iPhone Duo launched, a few users reported hinge issues that were causing cracks in the inner display. Apple has now responded to the reports in a statement to MacRumors, saying a small number of units are affected. The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps...
iphone duo screen crack in store

Crackgate? iPhone Duo Owners Report Screens Breaking Along the Hinge

Friday October 23, 2026 11:05 am PDT by
Some iPhone Duos are already experiencing hinge issues that cause display cracks, based on photos shared on Reddit and the MacRumors forums. Almost all of the display faults are right along the hinge, and most result in a line of bright pixels across one side of the screen. An iPhone Duo owner in Australia said his device cracked after being opened fewer than 20 times, and there was no...
Latest Stories
New iMac and 14-Inch MacBook Pro With M6 Chip Expected Tomorrow
New iMac and 14-Inch MacBook Pro With M6 Chip Expected Tomorrow
5 hours ago
JAŸ-Z to Headline 2027 Apple Music Super Bowl LXI Halftime Show
JAŸ-Z to Headline 2027 Apple Music Super Bowl LXI Halftime Show
6 hours ago
Older Siri Remotes Now Show Up in Find My With iOS 27.2
Older Siri Remotes Now Show Up in Find My With iOS 27.2
8 hours ago
iOS 27.2 Features: Everything New in iOS 27.2
iOS 27.2 Features: Everything New in iOS 27.2
9 hours ago
Why Can't iPhone Duo Users Make Eye Contact on FaceTime?
Why Can't iPhone Duo Users Make Eye Contact on FaceTime?
9 hours ago
iOS 27.2 Fixes Over 160 Security Vulnerabilities
iOS 27.2 Fixes Over 160 Security Vulnerabilities
10 hours ago
iPhone AI Images and Edits Now Have a Hidden Watermark
iPhone AI Images and Edits Now Have a Hidden Watermark
11 hours ago
iOS 27.2 Lets You Watch Four Live Sports Streams on iPhone
iOS 27.2 Lets You Watch Four Live Sports Streams on iPhone
12 hours ago
iOS 27.2 Expands Dual Capture to Group FaceTime
iOS 27.2 Expands Dual Capture to Group FaceTime
12 hours ago
Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
12 hours ago
Apple Says Siri AI Will Support Even More Languages Later This Year
Apple Says Siri AI Will Support Even More Languages Later This Year
12 hours ago
Apple Releases iOS 27.2 With New Siri AI Languages
Apple Releases iOS 27.2 With New Siri AI Languages
13 hours ago
Apple Releases macOS Golden Gate 27.2
Apple Releases macOS Golden Gate 27.2
14 hours ago
Apple Releases watchOS 27.2 With Siri AI Enhancements
Apple Releases watchOS 27.2 With Siri AI Enhancements
14 hours ago
Apple Releases HomePod 27.2 Software With Sound Glow for Existing HomePods
Apple Releases HomePod 27.2 Software With Sound Glow for Existing HomePods
14 hours ago
Apple Releases tvOS 27.2 With HomePod Surround Sound Support
Apple Releases tvOS 27.2 With HomePod Surround Sound Support
14 hours ago
Apple Releases visionOS 27.2
Apple Releases visionOS 27.2
14 hours ago
iPad Mini 2024 vs. 2026 Buyer's Guide: Should You Upgrade?
iPad Mini 2024 vs. 2026 Buyer's Guide: Should You Upgrade?
14 hours ago
Apple Responds to iPhone Duo Display Cracking Reports
Apple Responds to iPhone Duo Display Cracking Reports
15 hours ago
iPhone Duo: Watch Video Above an App in Portrait Mode
iPhone Duo: Watch Video Above an App in Portrait Mode
15 hours ago
AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces
AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces
15 hours ago
New iPad Mini Announced Today Has More Than 12 New Features
New iPad Mini Announced Today Has More Than 12 New Features
16 hours ago
Apple Raises iPad and Mac Trade-In Values
Apple Raises iPad and Mac Trade-In Values
17 hours ago
New iPad Mini Gains Adaptive True Tone Flash
New iPad Mini Gains Adaptive True Tone Flash
17 hours ago
Quickly Silence iPhone Duo Without a Ring/Mute Switch
Quickly Silence iPhone Duo Without a Ring/Mute Switch
17 hours ago
Anker Launches Halloween Sale With Sitewide Discounts and Labubu Bundles
Anker Launches Halloween Sale With Sitewide Discounts and Labubu Bundles
17 hours ago
OLED iPad Mini Fast Charge Needs a 35W Adapter, Sold Separately
OLED iPad Mini Fast Charge Needs a 35W Adapter, Sold Separately
18 hours ago
Apple Brings TechWoven to iPad With All-New $79 iPad Mini Smart Folio
Apple Brings TechWoven to iPad With All-New $79 iPad Mini Smart Folio
18 hours ago
All Current iPads Now Feature a Landscape Front Camera
All Current iPads Now Feature a Landscape Front Camera
18 hours ago
OLED iPad Mini Starts at $699 After Second Price Hike This Year
OLED iPad Mini Starts at $699 After Second Price Hike This Year
18 hours ago