Google Chrome 53 Browser to Block Flash Content By Default - MacRumors
Skip to Content

Google Chrome 53 Browser to Block Flash Content By Default

by

Google_Chrome_Material_Icon-450x450Google announced yesterday that it will "de-emphasize" Adobe Flash in its Chrome browser in favor of HTML5 from next month.

As of Chrome 53, whenever the web browser comes across a site that loads Flash "behind the scenes" it will block the offending content and switch to the faster HTML5 web standard whenever it is available.

Google notified users of the change to its browser's behavior ahead of time in a blog post:

Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You'll see an improvement in responsiveness and efficiency for many sites.

In December, Chrome 55 will make HTML5 the default experience, except for sites which only support Flash, in which case users will be prompted to enable it on initial visit.

The move is another nail in the coffin for Adobe's web standard, which used to serve the majority of online media content before former Apple CEO Steve Jobs decided not to support it on the iPhone.

In Safari 10, set to ship with macOS Sierra, Apple plans to disable Flash by default, along with Java, Silverlight, and QuickTime, in an effort to focus on HTML5 content and improve the overall web browsing experience.

The plug-in has long been problematic for Apple, requiring frequent security fixes and forced updates to patch a stream of vulnerabilities.

Chrome can be downloaded from Google's Chrome website or installed using the Chrome browser's built-in update functionality.

Top Rated Comments

133 months ago
This is still taking too long.
Score: 13 Votes (Like | Disagree)
RichTF Avatar
133 months ago
I remember how massively unpopular it was when Apple refused to support Flash on the iPhone, especially because Flash was still in wide use at that point, and the alternative (HTML5) wasn't yet capable of doing all the things that Flash did, or didn't do them so well. Lots of people (on this very website) declared that they would switch to Android if Apple didn't reverse course and support Flash. But of course, if Apple hadn't taken their unpopular and arguably "premature" stance on ditching Flash, then we'd still be stuck with it today.

On a completely unrelated note, I'm looking forward to getting the new iPhone. Y'know, that one without a headphone jack. ;)
Score: 11 Votes (Like | Disagree)
thisisnotmyname Avatar
133 months ago
Next, don't allow HTML5 video/audio to autoplay in ANY way without explicit authorization from the user.
Score: 7 Votes (Like | Disagree)
b0nd18t Avatar
133 months ago
Remember when androids big feature was supporting flash? Is this Google admitting it was wrong 9 years later?
Score: 7 Votes (Like | Disagree)
69Mustang Avatar
133 months ago
Remember when androids big feature was supporting flash? Is this Google admitting it was wrong 9 years later?
Remember when the vast majority of sites were flash? Times have changed. Did you expect Google not to do so?
Score: 6 Votes (Like | Disagree)
MH01 Avatar
133 months ago
Thumbs up Google.
Score: 6 Votes (Like | Disagree)

Popular Stories

Switch to Safari

Apple Explains Why Chrome Users Should 'Switch to Safari'

Tuesday October 13, 2026 5:29 am PDT by
Apple has launched a new "Switch to Safari" marketing campaign that encourages Chrome users to switch to Safari as their web browser of choice on the Mac. "Safari is a more powerful and private browser than Chrome," says Apple. Apple has a new "Switch to Safari" page on its website that outlines more than 10 reasons that Chrome users should switch to Safari, including faster performance...
iphone duo screen crack

Apple Responds to iPhone Duo Display Cracking Reports

Monday October 26, 2026 10:20 am PDT by
Shortly after the iPhone Duo launched, a few users reported hinge issues that were causing cracks in the inner display. Apple has now responded to the reports in a statement to MacRumors, saying a small number of units are affected. The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps...
iPad mini OLED feature 1

Apple Announces New iPad Mini With 8.5-Inch OLED Display, A20 Pro Chip, and More

Monday October 26, 2026 6:05 am PDT by
Apple today announced a new iPad mini with a larger 8.5-inch OLED display, a nano-texture display option, a thinner and lighter design, an A20 Pro chip, a new Acoustic Display audio system that eliminates speaker holes, IP67-rated water and dust resistance, a landscape front camera, Apple's N1 chip with Wi-Fi 7 and Bluetooth 6 support, and more. Altogether, Apple says this amounts to the iPad...
Latest Stories
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
9 hours ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
9 hours ago
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
10 hours ago
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
10 hours ago
Apple Has 8 New Products Available for Pre-Order
Apple Has 8 New Products Available for Pre-Order
11 hours ago
iPhone Duo: Turn the Hinge Into an App Launcher
iPhone Duo: Turn the Hinge Into an App Launcher
12 hours ago
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
OLED MacBook Pro vs. Mini-LED MacBook Pro: Size and Weight Compared
13 hours ago
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
Best Buy Offering Up to $100 Gift Cards With iPad Mini 8 and M6 MacBook Pro Pre-Orders
13 hours ago
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
Adding Touch Didn't Cost the MacBook Pro Any Battery Life
13 hours ago
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
Apple Releases Redesigned Mac Chargers and 'World Travel Adapter Kit'
14 hours ago
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
Apple Executives Explain Why the MacBook Pro Finally Has a Touch Screen
14 hours ago
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
New MacBook Pro Features Deeper Bass and Improved Closed-Lid Audio
14 hours ago
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
New MacBook Pro Offers Up to 16TB of Storage, Double Previous Limit
14 hours ago
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
Apple's New Touchscreen MacBook Pro Costs Up to $14,549
14 hours ago
Apple Brings Dynamic Island to Mac for the First Time
Apple Brings Dynamic Island to Mac for the First Time
15 hours ago
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
Mac Studio With M5 Ultra Now Available With 512GB RAM for $22,299
15 hours ago
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
15 hours ago
Apple Announces OLED MacBook Pro With Touch Display
Apple Announces OLED MacBook Pro With Touch Display
15 hours ago
Apple Store Down Ahead of 'Pro and Tell' Launch Today
Apple Store Down Ahead of 'Pro and Tell' Launch Today
15 hours ago
South Korea Rules Against Apple Over App Store Payment Rules
South Korea Rules Against Apple Over App Store Payment Rules
16 hours ago
iOS 27.2 Adds Selfie-Based Age Verification
iOS 27.2 Adds Selfie-Based Age Verification
17 hours ago
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
18 hours ago
Apple Raises MacBook Neo's Starting Price to $649 on Education Store
Apple Raises MacBook Neo's Starting Price to $649 on Education Store
18 hours ago
MacBook Studio?
MacBook Studio?
18 hours ago
Apple CEO John Ternus Teases Touchscreen MacBook Pro: 12 Final Rumors
Apple CEO John Ternus Teases Touchscreen MacBook Pro: 12 Final Rumors
19 hours ago
Touchscreen MacBook Pro's New Hinge Linked to iPhone Duo 2
Touchscreen MacBook Pro's New Hinge Linked to iPhone Duo 2
20 hours ago
macOS 27 Assets Hint at Dynamic Island for MacBook Pro
macOS 27 Assets Hint at Dynamic Island for MacBook Pro
21 hours ago
Touchscreen MacBook Pro to Debut Today With These 5 Features
Touchscreen MacBook Pro to Debut Today With These 5 Features
22 hours ago
Apple to Open Pre-Orders for Five New Products Today
Apple to Open Pre-Orders for Five New Products Today
22 hours ago
MacPaw Launches 'Eney' AI Assistant for Mac and iPhone
MacPaw Launches 'Eney' AI Assistant for Mac and iPhone
1 day ago