Google_Chrome_Material_Icon-450x450Google announced yesterday that it will "de-emphasize" Adobe Flash in its Chrome browser in favor of HTML5 from next month.

As of Chrome 53, whenever the web browser comes across a site that loads Flash "behind the scenes" it will block the offending content and switch to the faster HTML5 web standard whenever it is available.

Google notified users of the change to its browser's behavior ahead of time in a blog post:

Today, more than 90% of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down, and starting this September, Chrome 53 will begin to block it. HTML5 is much lighter and faster, and publishers are switching over to speed up page loading and save you more battery life. You'll see an improvement in responsiveness and efficiency for many sites.

In December, Chrome 55 will make HTML5 the default experience, except for sites which only support Flash, in which case users will be prompted to enable it on initial visit.

The move is another nail in the coffin for Adobe's web standard, which used to serve the majority of online media content before former Apple CEO Steve Jobs decided not to support it on the iPhone.

In Safari 10, set to ship with macOS Sierra, Apple plans to disable Flash by default, along with Java, Silverlight, and QuickTime, in an effort to focus on HTML5 content and improve the overall web browsing experience.

The plug-in has long been problematic for Apple, requiring frequent security fixes and forced updates to patch a stream of vulnerabilities.

Chrome can be downloaded from Google's Chrome website or installed using the Chrome browser's built-in update functionality.

Top Rated Comments

Nozuka Avatar
123 months ago
This is still taking too long.
Score: 13 Votes (Like | Disagree)
RichTF Avatar
123 months ago
I remember how massively unpopular it was when Apple refused to support Flash on the iPhone, especially because Flash was still in wide use at that point, and the alternative (HTML5) wasn't yet capable of doing all the things that Flash did, or didn't do them so well. Lots of people (on this very website) declared that they would switch to Android if Apple didn't reverse course and support Flash. But of course, if Apple hadn't taken their unpopular and arguably "premature" stance on ditching Flash, then we'd still be stuck with it today.

On a completely unrelated note, I'm looking forward to getting the new iPhone. Y'know, that one without a headphone jack. ;)
Score: 11 Votes (Like | Disagree)
b0nd18t Avatar
123 months ago
Remember when androids big feature was supporting flash? Is this Google admitting it was wrong 9 years later?
Score: 7 Votes (Like | Disagree)
thisisnotmyname Avatar
123 months ago
Next, don't allow HTML5 video/audio to autoplay in ANY way without explicit authorization from the user.
Score: 7 Votes (Like | Disagree)
MH01 Avatar
123 months ago
Thumbs up Google.
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
123 months ago
Remember when androids big feature was supporting flash? Is this Google admitting it was wrong 9 years later?
Remember when the vast majority of sites were flash? Times have changed. Did you expect Google not to do so?
Score: 6 Votes (Like | Disagree)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
top stories 2025 12 27

Top Stories: iPhone Fold Mockup, Where's the New Apple TV?, and More

Saturday December 27, 2025 6:00 am PST by
Merry Christmas and Happy Holidays from MacRumors! News in the Apple world has unsurprisingly been relatively slow over the past week, but Apple's upcoming foldable iPhone managed to make its way back into the news, while we also shared updates on current and future Apple TV news. iOS 26.3 will be bringing some new features, particularly for users in the EU, so we'll look for additional...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
tesla red orange bg feature

Tesla Could Be Planning to Support Apple Car Keys

Sunday December 28, 2025 4:24 am PST by
Support for Apple Car Keys may now be more likely to come to Tesla vehicles, amid new evidence that the automaker is embracing native, system-level digital car keys. According to Not a Tesla App, 4.52.0 of Tesla's mobile app contains multiple code references to Harmony Wallet Key Cards. The discovery is notable because it represents a shift in how Tesla appears to be approaching mobile...