Apple Acquires Machine Learning and AI Startup Turi - MacRumors
Skip to Content

Apple Acquires Machine Learning and AI Startup Turi

Apple recently purchased Seattle-based machine learning and artificial intelligence startup Turi, reports GeekWire. Apple is said to have paid around $200 million to acquire the company, which was known as "Dato" until earlier this month.

Turi is designed to help developers build apps with artificial intelligence capabilities that automatically scale. It has developed the Turi Machine Learning Platform, GraphLab Create, and Turi Predictive Services, used for functions like recommendations, fraud detection, sentiment analysis, and more.

turi

Turi toolkits simplify development of machine learning models. Each incorporates automatic feature engineering, model selection, and machine learning visualizations specific to the application. There is no faster way to build performant models.

Citing people familiar with the acquisition, GeekWire says Turi employees will remain in the Seattle area, where Apple has been establishing a presence over the past few years.

Apple confirmed the acquisition with the standard purchase statement it gives to media outlets: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

It is not known what Apple will do with Turi's technology, but Apple has made several AI-related purchases in recent months including VocalIQ, Perceptio, and Emotient.

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....

Top Rated Comments

126 months ago
Wow so much negativity under each and every post, even this one (and I really don't know what there is to say about Apple buying startups that is negative...) I can't andre it anymore, macrumors really is a place for apple haters. There are better alternatives out there
Score: 9 Votes (Like | Disagree)
teamgibbs Avatar
126 months ago
TURI meets Siri. 90 milliseconds later they give birth to Skynet.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
126 months ago
No "where's the new MBP's Apple?!?" posts? Gosh people are slipping. :D
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
126 months ago
TURI meets Siri. 90 milliseconds later they give birth to Skynet.
Good thing it's not August 29th, 1997 :D
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
126 months ago
Artificial Intelligence... Wonder if this will make its way to help Siri become smarter. I just want to be able to order a pizza with her.
Well in which case, I hope you ordered the "I'm sorry, I can't take any requests right now" topping.
Score: 4 Votes (Like | Disagree)
126 months ago
Um, is there a TL;DR version?
Basically he's saying that human progress is exponential and always gets better. And that AI will cause human progress to shoot up almost in a vertical line if you're drawing it as a graph. He says that if you take a person from 1750 and show him the technology we have today, basically his head would explode (figuratively)

I think he's completely wrong though. If you take a person at the height of the Roman Empire and transport them into the future in the Dark Ages, they would be pretty horrified.

Everybody has their own definition of what AI is. Trying to create a humanoid robot that acts like a human I think is completely pointless.

I hope that the acquisition of Turi will finally allow Apple to improve auto-correct.
Score: 3 Votes (Like | Disagree)