Apple Watch Ranked Highest in Smartwatch Customer Satisfaction by J.D. Power

Market research company J.D. Power has published the results of its 2016 Smartwatch Device Satisfaction Report, and Apple ranked highest among smartwatch manufacturers in customer satisfaction. Samsung finished in second place, although it was first in the related fitness band category.

Apple-Watch-trio-JD
The report measured overall satisfaction among 2,696 customers who purchased a smartwatch within the past year, including these factors listed in order of importance: ease of use, comfort, battery life, phone features, price, strength/durability, display size, styling/appearance, reliability, apps available, and customer service.

Apple earned a satisfaction score of 852 out of 1000, and a five-out-of-five Power Circle rating, compared to runner-up Samsung's score of 842 and two-out-of-five Power Circle rating. Sony, Fitbit, and LG rounded off the top five smartwatch manufacturers with scores of 840, 839, and 827 respectively.

Apple-Watch-JD-Power-2016-cropped
In June 2015, research panel Wristly said overall customer satisfaction with the Apple Watch was 97%, a statistic that Apple CEO Tim Cook cited during the company's subsequent financial earnings call. Apple Watch's customer satisfaction has dropped slightly since then, but it has remained consistently high overall.

J.D. Power and Associates, a division of McGraw Hill Financial, has conducted highly-regarded customer satisfaction surveys for automakers, airlines, technology brands, and more since 1968. iPhones and iPads have consistently topped J.D. Power's smartphone and tablet customer satisfaction ratings in past years.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

jonnysods Avatar
94 months ago
I'm certainly enjoying mine!
Score: 29 Votes (Like | Disagree)
TurboPGT! Avatar
94 months ago
And considering watchOS 3 fixes literally everything wrong with the watchOS as it is...they are going to be even happier.
Score: 16 Votes (Like | Disagree)
MonkeySee.... Avatar
94 months ago
It really is the best one out there.

I had no interest in getting one but was given one by my boss and I hardly take it off. Really do enjoy it. WatchOS 3.0 is going to make it even better!
Score: 12 Votes (Like | Disagree)
Kaibelf Avatar
94 months ago
Fitness awareness, being much more in line with my work calendar, never missing a call if i'm in the other room, and in the future unlocking my laptop when I approach the desk. Yup, I'm satisfied, and it ended up costing me about a buck a day.
Score: 12 Votes (Like | Disagree)
printrenori Avatar
94 months ago
DID THEY FORGET ABOUT PEBBLE?
Score: 12 Votes (Like | Disagree)
doelcm82 Avatar
94 months ago
It's the most expensive. Owners can't afford embarrassing themselves by admitting dissatisfaction
Non-owners' dissatisfaction doesn't count at all.
Score: 9 Votes (Like | Disagree)

Popular Stories

iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
Apple Watch Ultra 2 double tap gesture 230912

watchOS 10.1 to Enable Apple Watch's New 'Double Tap' Gesture

Thursday September 21, 2023 12:52 pm PDT by
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...