Uber Debuts Safety-Focused Update, Citing Positive Impact on Drunk Driving

Ahead of the Fourth of July holiday in the United States, ride hailing app Uber today announced a suite of safety improvements for its driver app, aimed at "predicting, preventing and reducing the number of crashes on the road." The update comes in partnership with Mothers Against Drunk Driving and the Governor's Highway Safety Association, and focuses on parsing out more information to the company's drivers to ensure the safety of its customers.

As part of the update, Uber will send out daily reports to drivers with detailed statistics showing their driving patterns, as well as comparisons to other drivers in the city, "with suggestions on how to provide a smoother, safer ride." According to a more detailed report in the company's engineering blog, multiple readings taken from GPS and accelerometer data in the smartphone will fuel these statistics, and also provide a new "speed display" in the driver app to alert them of potentially passing the speed limit.

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Other basic features include reminders to take a break and safety messages to inform drivers about regulations from Uber, like mounting their smartphone to the dashboard instead of holding it in their hands while driving. The safety-focused update will begin as a rollout in 11 United States cities (the company left which cities unspecified) in the next couple of weeks, with more planned to be added after that.

In addition to the new features of its driver-focused Partner App, in today's blog post the company remarked on the overall positive impact that Uber has had on drunk driving accidents, specifically focusing on the city of Atlanta. Using a chart made available by the Atlanta Police Department, which shows every DUI made in the city from 2010-2016, a noticeable down tick in drunk driving arrests can be seen: dropping from 2,243 to 1,535, or a 32 percent decline, in that time period.

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Uber used the dataset to correlate that dive in DUI arrests to the implementation of the ride hailing service in Atlanta in 2012, along with a surge in use a few years later in 2015. As the company itself points out, however, "many factors" could be affecting drunk driving trends in Atlanta, so it's difficult to directly attribute the two statistics to one another.

Still, the company mentioned that "it's heartening to see that these incidents are declining over time." It also cited its own survey data, released today, wherein 90 percent of riders said Uber helped generally reduce drinking and driving, and 80 percent said it helped personally on the same issue. No specific ranking was given, but according to Uber the same survey revealed that the app is "riders' top choice for trips" when inebriated, coming on top of public transportation, taxis, and other ride hailing apps.

Previous Coverage: Uber Update Spotlights 'Upfront Fares' While Burying Surge Pricing Notifications

Tag: Uber

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Top Rated Comments

slammer0 Avatar
104 months ago
I love how the chart doesn't have values on the vertical axis.
Score: 11 Votes (Like | Disagree)
Stella Avatar
104 months ago
Sounds like your region needs more taxi regulation, not less. Uber does nothing to prevent the above.
Uber has forced the quality of cabbies up a little here due to the competition.

The OP reads like Toronto..

They ( Cabbies ) drive like tw@ts, smell, ask for directions ( when they have a GPS in front of them! ), talk on the phone ( not hands free ), cause congestion due to illegal and inappropriate u-turns and parking. Not to mention, the interior of the car, smelling and dirty. Payment machines "not working today", because they want cash only.

The last few times I've had to unfortunately use a cab, they've cleaned up the interior and doesn't smell like crap.. so Uber have raised the standards, just a little!

The taxi industry isn't doing well and quite frankly, have bought it on themselves by treating its customers like garbage.
Score: 10 Votes (Like | Disagree)
LordQ Avatar
104 months ago
I love Uber.

Score: 9 Votes (Like | Disagree)
jlc1978 Avatar
104 months ago
F**k Uber, their unbelievably sleazy corporate culture, and their self-serving BS. You have to be a real piece of crap for me to side with taxi drivers over you, and Uber has managed that. More cities should follow Austin's example.
Having ridden taxis in places where the driver has no clue where he is going and asks me for directions, drives a clapped out ex - cop car, and drives by without stopping or saying he doesn't go where I want to go because it's only a $8 fare (which is illegal but complaining is a pain in the ass), go the long way to get an extra few bucks assuming most non-locals won't know they're being cheated, (and drop the fare price to the real one when I ask, why did you go via X instead of the shorter Y to the airport?) I'll take a sleazy Uber over taxi's. They're getting what they deserve, and Uber just needs to clean up its act relative to taxi regulations for drivers, etc.
Score: 9 Votes (Like | Disagree)
ZeRoLiMiT Avatar
104 months ago
I've used uber several times and have never had a issue! works really good!
Score: 5 Votes (Like | Disagree)
barbu Avatar
104 months ago
F**k Uber, their unbelievably sleazy corporate culture, and their self-serving BS. You have to be a real piece of crap for me to side with taxi drivers over you, and Uber has managed that. More cities should follow Austin's example.
Score: 5 Votes (Like | Disagree)