Uber Debuts Safety-Focused Update, Citing Positive Impact on Drunk Driving

Ahead of the Fourth of July holiday in the United States, ride hailing app Uber today announced a suite of safety improvements for its driver app, aimed at "predicting, preventing and reducing the number of crashes on the road." The update comes in partnership with Mothers Against Drunk Driving and the Governor's Highway Safety Association, and focuses on parsing out more information to the company's drivers to ensure the safety of its customers.

As part of the update, Uber will send out daily reports to drivers with detailed statistics showing their driving patterns, as well as comparisons to other drivers in the city, "with suggestions on how to provide a smoother, safer ride." According to a more detailed report in the company's engineering blog, multiple readings taken from GPS and accelerometer data in the smartphone will fuel these statistics, and also provide a new "speed display" in the driver app to alert them of potentially passing the speed limit.

uber safety
Other basic features include reminders to take a break and safety messages to inform drivers about regulations from Uber, like mounting their smartphone to the dashboard instead of holding it in their hands while driving. The safety-focused update will begin as a rollout in 11 United States cities (the company left which cities unspecified) in the next couple of weeks, with more planned to be added after that.

In addition to the new features of its driver-focused Partner App, in today's blog post the company remarked on the overall positive impact that Uber has had on drunk driving accidents, specifically focusing on the city of Atlanta. Using a chart made available by the Atlanta Police Department, which shows every DUI made in the city from 2010-2016, a noticeable down tick in drunk driving arrests can be seen: dropping from 2,243 to 1,535, or a 32 percent decline, in that time period.

uber safety 2
Uber used the dataset to correlate that dive in DUI arrests to the implementation of the ride hailing service in Atlanta in 2012, along with a surge in use a few years later in 2015. As the company itself points out, however, "many factors" could be affecting drunk driving trends in Atlanta, so it's difficult to directly attribute the two statistics to one another.

Still, the company mentioned that "it's heartening to see that these incidents are declining over time." It also cited its own survey data, released today, wherein 90 percent of riders said Uber helped generally reduce drinking and driving, and 80 percent said it helped personally on the same issue. No specific ranking was given, but according to Uber the same survey revealed that the app is "riders' top choice for trips" when inebriated, coming on top of public transportation, taxis, and other ride hailing apps.

Previous Coverage: Uber Update Spotlights 'Upfront Fares' While Burying Surge Pricing Notifications

Tag: Uber

Top Rated Comments

slammer0 Avatar
86 months ago
I love how the chart doesn't have values on the vertical axis.
Score: 11 Votes (Like | Disagree)
Stella Avatar
86 months ago
Sounds like your region needs more taxi regulation, not less. Uber does nothing to prevent the above.
Uber has forced the quality of cabbies up a little here due to the competition.

The OP reads like Toronto..

They ( Cabbies ) drive like tw@ts, smell, ask for directions ( when they have a GPS in front of them! ), talk on the phone ( not hands free ), cause congestion due to illegal and inappropriate u-turns and parking. Not to mention, the interior of the car, smelling and dirty. Payment machines "not working today", because they want cash only.

The last few times I've had to unfortunately use a cab, they've cleaned up the interior and doesn't smell like crap.. so Uber have raised the standards, just a little!

The taxi industry isn't doing well and quite frankly, have bought it on themselves by treating its customers like garbage.
Score: 10 Votes (Like | Disagree)
LordQ Avatar
86 months ago
I love Uber.

Score: 9 Votes (Like | Disagree)
jlc1978 Avatar
86 months ago
F**k Uber, their unbelievably sleazy corporate culture, and their self-serving BS. You have to be a real piece of crap for me to side with taxi drivers over you, and Uber has managed that. More cities should follow Austin's example.
Having ridden taxis in places where the driver has no clue where he is going and asks me for directions, drives a clapped out ex - cop car, and drives by without stopping or saying he doesn't go where I want to go because it's only a $8 fare (which is illegal but complaining is a pain in the ass), go the long way to get an extra few bucks assuming most non-locals won't know they're being cheated, (and drop the fare price to the real one when I ask, why did you go via X instead of the shorter Y to the airport?) I'll take a sleazy Uber over taxi's. They're getting what they deserve, and Uber just needs to clean up its act relative to taxi regulations for drivers, etc.
Score: 9 Votes (Like | Disagree)
ZeRoLiMiT Avatar
86 months ago
I've used uber several times and have never had a issue! works really good!
Score: 5 Votes (Like | Disagree)
barbu Avatar
86 months ago
F**k Uber, their unbelievably sleazy corporate culture, and their self-serving BS. You have to be a real piece of crap for me to side with taxi drivers over you, and Uber has managed that. More cities should follow Austin's example.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off) [Updated]

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
mac studio pink

Apple May Not Launch Updated Mac Studio With M2 Ultra Chip Due to Similarity With Upcoming Mac Pro

Sunday February 5, 2023 6:06 am PST by
A new version of the Mac Studio with the "M2 Ultra" chip is unlikely to arrive in the near future, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that since the upcoming Apple silicon Mac Pro is "very similar in functionality to the Mac Studio," Apple may wait until the release of M3- or M4-series chips to update the machine, or...
HomePod 2 White and Midnight Feature Purple Orange

Apple Releases tvOS 16.3.1 and HomePod 16.3.1 Software Updates

Monday February 6, 2023 10:13 am PST by
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released. According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
iPhone 15 Pro Blue Feature

iPhone 15 Pro 'Buttonless Design' Rumors: Everything We Know

Monday February 6, 2023 7:44 am PST by
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far? Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
iphone ultra concept daehnert

'iPhone Ultra' Concept Envisions Apple's Rumored Future Top-Tier Smartphone

Tuesday February 7, 2023 5:38 am PST by
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like. German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...