Drake Announces Apple Music as a Sponsor of Upcoming 'Summer Sixteen' Tour

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Drake and Apple have been in a partnership since the launch of Apple Music last summer, with the artist contributing his own Beats 1 radio show to the streaming service and recently announcing that his upcoming album, Views From The 6, will be exclusive to Apple Music and iTunes for one week. In an Instagram post today, Drake confirmed his partnership with Apple will continue into live music as Apple Music will sponsor his "Summer Sixteen" tour (via The Verge).

drake future summer sixteen tour
The tour kicks off July 20 in Austin, Texas, and features the artist Future as a co-headliner with Drake. In the brief Instagram announcement, no specifics were given regarding the nature of Apple Music's sponsorship of the tour, besides the decorative inclusion of the Apple Music logo on the Summer Sixteen poster. The partnership could open the possibility for the streaming service to give fans some kind of exclusive glimpse into Drake's performances, akin to Taylor Swift's 1989 World Tour documentary released last December.

Those interested in tickets for the Sumer Sixteen tour will be able to purchase them beginning April 29. The tour will visit over thirty cities in the United States and Canada, ending on September 17 in Vancouver. One of Drake and Future's well-known songs, "Jumpman," was used by Apple in a recent Apple Music ad starring Taylor Swift.

Top Rated Comments

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59 months ago

Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?

Perhaps them boys up to something?
Score: 6 Votes (Like | Disagree)
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59 months ago
Here come all the people who care so little about Drake that they have to tell everyone how little they care about Drake.
Score: 3 Votes (Like | Disagree)
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59 months ago
Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?
Score: 2 Votes (Like | Disagree)
Avatar
59 months ago

Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?

Having paid what they paid, to move focus away would be almost to admit that they paid too much for something they didn't want/need.

It's like me deliberately storing all my data on my over spec'd MBPr, when I could have lived with a much smaller SSD...
Score: 1 Votes (Like | Disagree)
Avatar
59 months ago
I know the community here doesn't like this type of music (I'm not too fond of it myself), but the fact of the matter is, it's working for Apple. Hopefully, in the future, they can expand the focus to other genres, but for now, getting the type of community that likes this stuff is something that Apple's been trying to do for a while.

I remember reading in Steve Jobs' biography where Jobs talked to Enimen (I just KNOW I'm selling his name wrong), because Jobs knew that he needed that community for iTunes to succeed. Here, Apple is cranking it up to 11 this time around because it seems to be really popular (the MTV Music Awards is still hugely successful, much to our (or at least my) annoyance). Eventually, though, I do expect Apple to go into other areas (well, they're starting, like with Pop (Taylor Swift) and a little of country (with some people that I don't know (or care about))). Until then, at least the other genres aren't blocked out of Apple Music.

Maybe they'll go through with those plans of making more Beats radio stations. (I personally hope for one focused on Japanese music. (Yeah, I like that style of music. So sue me.))
Score: 1 Votes (Like | Disagree)
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59 months ago

Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?

Is it still mostly hip hop? Gave it a chance, gave up a few days after launch.
Score: 1 Votes (Like | Disagree)

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