Drake and Apple have been in a partnership since the launch of Apple Music last summer, with the artist contributing his own Beats 1 radio show to the streaming service and recently announcing that his upcoming album, Views From The 6, will be exclusive to Apple Music and iTunes for one week. In an Instagram post today, Drake confirmed his partnership with Apple will continue into live music as Apple Music will sponsor his "Summer Sixteen" tour (via The Verge).

drake future summer sixteen tour
The tour kicks off July 20 in Austin, Texas, and features the artist Future as a co-headliner with Drake. In the brief Instagram announcement, no specifics were given regarding the nature of Apple Music's sponsorship of the tour, besides the decorative inclusion of the Apple Music logo on the Summer Sixteen poster. The partnership could open the possibility for the streaming service to give fans some kind of exclusive glimpse into Drake's performances, akin to Taylor Swift's 1989 World Tour documentary released last December.

Those interested in tickets for the Sumer Sixteen tour will be able to purchase them beginning April 29. The tour will visit over thirty cities in the United States and Canada, ending on September 17 in Vancouver. One of Drake and Future's well-known songs, "Jumpman," was used by Apple in a recent Apple Music ad starring Taylor Swift.

Top Rated Comments

ck2875 Avatar
120 months ago
Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?
Perhaps them boys up to something?
Score: 6 Votes (Like | Disagree)
lunarworks Avatar
120 months ago
Here come all the people who care so little about Drake that they have to tell everyone how little they care about Drake.
Score: 3 Votes (Like | Disagree)
fabian9 Avatar
120 months ago
Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?
Score: 2 Votes (Like | Disagree)
CarpalMac Avatar
120 months ago
Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?
Having paid what they paid, to move focus away would be almost to admit that they paid too much for something they didn't want/need.

It's like me deliberately storing all my data on my over spec'd MBPr, when I could have lived with a much smaller SSD...
Score: 1 Votes (Like | Disagree)
Junior117 Avatar
120 months ago
I know the community here doesn't like this type of music (I'm not too fond of it myself), but the fact of the matter is, it's working for Apple. Hopefully, in the future, they can expand the focus to other genres, but for now, getting the type of community that likes this stuff is something that Apple's been trying to do for a while.

I remember reading in Steve Jobs' biography where Jobs talked to Enimen (I just KNOW I'm selling his name wrong), because Jobs knew that he needed that community for iTunes to succeed. Here, Apple is cranking it up to 11 this time around because it seems to be really popular (the MTV Music Awards is still hugely successful, much to our (or at least my) annoyance). Eventually, though, I do expect Apple to go into other areas (well, they're starting, like with Pop (Taylor Swift) and a little of country (with some people that I don't know (or care about))). Until then, at least the other genres aren't blocked out of Apple Music.

Maybe they'll go through with those plans of making more Beats radio stations. (I personally hope for one focused on Japanese music. (Yeah, I like that style of music. So sue me.))
Score: 1 Votes (Like | Disagree)
peterh988 Avatar
120 months ago
Anyone else think that Apple Music is a little too centered around Iovine, Dre, and Drake?
Is it still mostly hip hop? Gave it a chance, gave up a few days after launch.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...
iPhone 14 Pro Dynamic Island

iPhone 17 May See 'Significant' Dynamic Island Changes

Monday July 14, 2025 12:11 am PDT by
The iPhone's Dynamic Island experience is set to undergo "significant evolution" over the next few years, according to a new rumor. Earlier this month, a report suggested that the iPhone 17 lineup will feature a redesigned Dynamic Island user interface, but little else was explained about the software changes. Now, the leaker known as "Majin Bu" appears to have corroborated this, commenting ...