Apple TV Apps Can Now Be Previewed on the Web

Apple has begun rolling out iTunes web previews for Apple TV apps, allowing Apple TV users and developers alike to easily share links to Apple TV apps on the web. The change was first spotted by Slide to Play's Jeff Scott (via MacStories).

disneyappletvwebpreview
Previously, Apple only had iTunes web previews enabled for iOS and Mac OS X apps, making it very difficult for users of the fourth-generation Apple TV to share their favorite apps on the web as well as for developers to promote their apps on their websites and social media accounts.

Although the feature is still rolling out, it appears it's limited to tvOS-only apps thus far. Kevin MacLeod of AfterPad told MacStories "that while the iTunes API is now returning screenshot metadata for tvOS-only apps, that metadata is absent for iOS apps with tvOS support."

Two of the first apps to feature web previews are currently Disney Infinity 3.0 and Beergeek.com TV. While these previews offer users and developers a way to see what an Apple TV app looks like or what features it has, they do not include any way for users to take any action.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
iPhone Siri Glow

Apple Will Reportedly Let iPhone Users in the EU Switch Away From Siri

Sunday May 18, 2025 2:31 pm PDT by
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett. In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum. ...

Top Rated Comments

mxmgodin Avatar
119 months ago
I just want a full-on web App Store, so you can browse the entire store from any device, buy apps/games/music/movies/etc., and simply hit a "Send to iDevice" button to get your purchase automatically to the device of your choice. Just like how Sony allows you to buy games online, then queue it to download to your PS4, or like Amazon allows you to send books to your Kindle from the web store.
Score: 4 Votes (Like | Disagree)
IGI2 Avatar
118 months ago
I just want a full-on web App Store, so you can browse the entire store from any device, buy apps/games/music/movies/etc., and simply hit a "Send to iDevice" button to get your purchase automatically to the device of your choice. Just like how Sony allows you to buy games online, then queue it to download to your PS4, or like Amazon allows you to send books to your Kindle from the web store.
My God!

This is such a logical idea that you will never see it implemented because it's too logical for Apple!
Score: 2 Votes (Like | Disagree)
Junior117 Avatar
119 months ago
Huh. I thought they already allowed it (or at least, I was under the impression to do so).

Well, better late then never.
Score: 1 Votes (Like | Disagree)
Makosuke Avatar
119 months ago
Finally.

Seriously, it's such a pain to do any kind of deep search on the TV itself past basically browsing the first layer of the recommended apps that this is really going to help.

I honestly have no idea how anybody would find anything on AppleTV unless it was either recommended by Apple or they were told explicitly to search for it.
Score: 1 Votes (Like | Disagree)
ozaz Avatar
119 months ago
OK, preview pages for ATV apps on the web. That's nice I suppose. But...

- Can you search the ATV app store from the web?
- Can you browse app charts from the web that are category and country specific?

As a non-ATV4-owner these are the things I want to enable me to decide if and when to purchase the ATV4.
Score: 1 Votes (Like | Disagree)