A few weeks after starring in her first advertisement for Apple Music, singer Taylor Swift has partnered with Apple again on a second ad for its streaming music service. In the video, which Swift tweeted earlier this morning, the singer again showcases Apple Music's "Activity Playlists" feature by focusing on the "Getting Ready to Go Out" category this time around.

taylor swift apple music ad 2
At the beginning of the video, Swift navigates to a collection of songs under the "Jukebox Hits: 00s Alternative Rock" playlist and chooses Jimmy Eat World's song "The Middle" as her background music. She mentions that she "used to listen to this in middle school" and begins lip syncing the lyrics in front of a mirror.

After Swift's dance-filled jam session comes to a close, the ad ends with the tagline that Apple Music has "every song for every moment," and reminds those who have yet to sign up that the service has a three month free trial available to any new member.

Swift's partnership with Apple on its new Apple Music ads comes nearly a year after the much-publicized dispute between the two, which began when the singer penned an open letter to Apple about its policy of not paying artists during the three month free trial for the streaming service. After Apple reversed course, Swift's best-selling album 1989 appeared on the service, and she eventually even launched an exclusive tour documentary for Apple Music in December.

Update: Apple Music head of content Larry Jackson said in an interview that the company has a steady stream of Taylor Swift advertisements in the pipeline, and compares the campaign's rollout to that of a music record.

"Our strategy is to actually roll this campaign out like we would a record," he says. "You release one single, it's got a certain longevity, then the next single drops. What we're doing here, to avoid it all fading out too soon, is using the same cadence as an album—spot comes out, hype dies down two week later, then out comes another spot, same thing happens, then drop the next one. So we're using the same approach with spots as we would with singles."

If the same rhythm is kept, fans can expect a new ad in two week's time, but it is unclear how many will be created.

Top Rated Comments

rdlink Avatar
80 months ago
Annoying as hell...
Damned this is awkward to watch, she looks dumb, please Apple hire intelligent people like you used to
Ha! Strip away the air brushing in the photos, the filter effects in the video software, strip away the ton of makeup so you can the what she really looks like and you might think differently.
Hilarious to read the jealous/clueless/uninformed posts from those who are forced realize that a talented and smart 26-year-old self-made woman has more success in her short life than they ever will.
Score: 16 Votes (Like | Disagree)
chocolaterabbit Avatar
80 months ago
So one guy who's never seen Taylor Swift in concert theorises that she lipsyncs, and somehow another guy interprets that as she's faking it all the time? Guys, if you're going to hate, at least bring some facts.

Hilarious to read the jealous/clueless/uninformed posts from those who are forced realize that a talented and smart 26-year-old self-made woman has more success in her short life than they ever will.
It's not even necessarily about being successful, after all I don't have to be a fan of everyone that's successful. But if you're not a fan, at least lay down some rational points that you don't like. This irrational hatred is just strange behaviour.
Score: 11 Votes (Like | Disagree)
Keniutek Avatar
80 months ago
Annoying as hell...
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
80 months ago
I find that Taylor Swift is a person that males and females can appreciate.
Well, perhaps not from a musical standpoint ;)
Score: 7 Votes (Like | Disagree)
1applerules1 Avatar
80 months ago
Excuse me, I need you to stop talking smack about my future wife.
Score: 7 Votes (Like | Disagree)
ike1707 Avatar
80 months ago
What do you think everybody, maybe last year's letter was an inside job? /s
Score: 7 Votes (Like | Disagree)

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