'Apple Events' Launches on Apple TV App Store Ahead of Monday's 'Let Us Loop You In' Event

Apple today released a new "Apple Events" app on the tvOS App Store, which will be used to live stream its upcoming "Let Us Loop You In" media event set to take place on March 21 at 10:00 a.m. Pacific Time. This will be the first Apple Event live streamed since the fourth-generation Apple TV was released in October.

apple_events_tvos_store
Unlike on previous Apple TV models, the Apple Events app must be downloaded from the tvOS App Store on the fourth-generation Apple TV. As usual, second- and third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

The live stream will also be available on Macs and iOS devices through Apple's event website. iOS 7 or OS X 10.8.5 with Safari 6.0.5 or later is required.

apple_events_tvos
Apple's spring event is expected to see the debut of the 4-inch "iPhone SE," which is rumored to look nearly identical to the iPhone 5s. It will include an A9 processor, an improved camera, and NFC support for use with Apple Pay. The 4-inch iPhone will be Apple's first small screen iPhone since 2013.

Also expected is a new 9.7-inch iPad, which may be branded as an iPad Pro instead of an iPad Air. It is rumored to be adopting features from the 12.9-inch iPad Pro, including a four-speaker design, a Smart Connector for connecting accessories, and display improvements for Apple Pencil support. New Apple Watch bands will likely be introduced. Existing bands will be available in new colors and there may be new product lines, like a rumored nylon band and a Space Black Milanese Loop.

MacRumors will provide live coverage of the event, both on MacRumors.com and through the @MacRumorsLive Twitter account.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Second Generation AirTag Feature

Apple Unveils New AirTag With Longer Range, Louder Speaker, and More

Monday January 26, 2026 6:07 am PST by
Apple today introduced the second-generation AirTag, with key features including longer range for tracking items and a louder speaker. For those who are not familiar, the AirTag is a small accessory that you can attach to your backpack, keys, or other items. Then, you can track the location of those items in the Find My app on the iPhone, iPad, Mac, Apple Watch, and iCloud.com. The new...

Top Rated Comments

Mr Fusion Avatar
129 months ago
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Score: 9 Votes (Like | Disagree)
nicovh Avatar
129 months ago
They'd better say something about the retina MacBook Pro's or I'm gonna freak the f out.
Score: 5 Votes (Like | Disagree)
MacRazySwe Avatar
129 months ago
Downloading on my brand new ATV4.. :)
Score: 5 Votes (Like | Disagree)
bushido Avatar
129 months ago
first time i keep forgetting theres a keynote coming up.
Score: 5 Votes (Like | Disagree)
Steve121178 Avatar
129 months ago
I'm only interested in some MacBook news. The rest I couldn't give two hoots about.
Score: 4 Votes (Like | Disagree)
Dave245 Avatar
129 months ago
They usually do laptops and desktops at a latter date, like october.
Yes but don't forget that Apple didn't hold a October event last year, the March event seems to be replacing the October events.
[doublepost=1458214818][/doublepost]
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Apple my update the 12" Macbook, it was last year at a March event that they announced the Macbook, so updates on processors are due. Plus they could update the Macbook Air and or the Macbook Pro if they are small spec bumps.
Score: 3 Votes (Like | Disagree)