Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Inks Deal to Use Google Cloud Platform for Some iCloud Services
According to the sources, Google executives have told partners that Apple is spending between $400 million and $600 million on Google Cloud Platform, although this couldn't be independently confirmed. Also unclear is whether this range refers to an annual spending rate or a set amount of capacity.While the money Apple is now paying Google was previously spent on AWS, Apple has not stopped using Amazon's cloud computing services entirely. Apple has never confirmed the cloud services that power iCloud, but past rumors have pointed towards AWS and Microsoft Azure, suggesting Apple will continue using multiple services to meet its needs.
According to The Information's Amir Efrati, who has confirmed Apple's plans, it will take a year for Apple to transition to using Google Cloud Platform.
In the future, Apple may scale back on the money it spends on third-party cloud computing platforms, based on its data center plans. Apple is building new data centers in Ireland, Denmark, Reno, and Arizona, plus it is expanding its existing data center in Prineville, Oregon.
In Arizona, Apple's data center will be located at the former GT Advanced sapphire plant and has been described as a "command center" for Apple's global data network. Apple says the Arizona location is "one of the largest investments" the company has made.