DJI's New Phantom 4 Available Exclusively From Apple Through March 23

by

Drone manufacturer DJI has inked a deal with Apple that will see its latest drone, the Phantom 4, available exclusively through Apple retail locations and DJI flagship stores through March 23, reports Re/code. Pre-orders are available beginning today, and brick and mortar locations are expected to have the drone in stock starting on March 15.

Apple has long sold DJI products in its retail stores, currently offering the DJI Phantom 3. The next-generation Phantom 4, priced at $1,399, includes an Obstacle Sensing System that allows the drone to detect and avoid objects in its path.

phantom4
It has a magnesium core to improve rigidity without increasing weight and it has better battery life. The Phantom 4 is able to fly for 28 minutes, 25 percent longer than the Phantom 3 Professional, and it has a new TapFly mode that lets users tap on their smartphones or tablets to send the drone flying in a specific direction.


With a revamped Vision Positioning System, the Phantom 4's max effective altitude has been increased by 300 percent, and it performs better indoors. An ActiveTrack feature also allows it to stay locked on a moving target for tracking purposes, and the redesigned lens is said to "dramatically" increase sharpness.

The Phantom 4 will be available for pre-order from Apple or the DJI website starting today. Pre-orders have gone live on the DJI site but are not yet available via the Apple online store. The Phantom 4 will be in Apple retail stores on March 15, expanding to other retailers on March 23.

Tag: DJI

Top Rated Comments

(View all)
Avatar
58 months ago

It would be nice to have a car designed to launch it. For example, when you get stuck in traffic due to an accident, just have it scout ahead and show you on your smart phone the accident ahead of you and allow you to start changing to a free lane. In fact, it would be nice if everyone had a drone in their car for that purpose. It would be hilarious.

Yeah. Then we'd have drones crashing into each other, and raining down on the traffic jam. More accidents would happen and more drones would be launched.
Score: 6 Votes (Like | Disagree)
Avatar
58 months ago
I'm sure someone in the Bay Area will buy this thing from an Apple Store and promptly take it over to Campus 2 to test it out.
Score: 4 Votes (Like | Disagree)
Avatar
58 months ago



It has a magnesium core to improve rigidity without increasing weight and it has better battery life.

Better battery life? That's not the Apple way. Don't tell Apple about this or they'll insist the Phantom 5 is thinner and lighter!
Score: 3 Votes (Like | Disagree)
Avatar
58 months ago
This is one of those toys I would love to have. Yet, I don't need one, don't have a use case. Even if I did, I would be scared to use it -- if it breaks that will be expensive to fix; and I could easily see me messing it up in spite of the safety features they have built in.
Score: 3 Votes (Like | Disagree)
Avatar
58 months ago

I hate to say this but in this day and age of terrorism, I am afraid these will become the next autonomous terrorist weapons of mass destruction. Some things should not just be sold as is without thinking about the security risks and potential harm it can do to the public.

I don't' see why any terrorist can't use this strap on some sort of explosive device set targeting to a subject, scare that subject into running into a crowd and then detonate.

I saw the verge video on this drone and it's just too easy to set tracking on a human subject and the fact you now don't even need a human to control it for it to track/follow you is amazing and at the same time frightening because there is no safety features for these drones. Anyone can buy them and do harm if they wanted to. They'd have to improvise on how to produce mass destruction but the fact they can do this without being seen in public is alarming.

Unlikely due to the limited lift capacity of these drones - a few ounces at most. Hard to pack enough power do do much. If terrorists run out of suicide bombers and have to go stealth then it might be helpful but a person with a long coat and backpack can carry 100x the explosive power.
Score: 2 Votes (Like | Disagree)
Avatar
58 months ago
$2,029.95 in the Canadian store.. **** me sideways!
Score: 2 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...

Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...

Parallels Desktop 16 Brings macOS Big Sur Support, Multi-Touch Gestures, 20% Faster DirectX, and More

Tuesday August 11, 2020 2:17 am PDT by
Parallels Desktop 16 released today, bringing some notable new features and performance enhancements to the virtualization software, including full support for macOS Big Sur. When Apple introduced macOS Big Sur, it ended support for the third-party kernel extensions that previous versions of Parallels were built on. That forced the developers to re-engineer the virtualization software from the ...