Drone manufacturer DJI has inked a deal with Apple that will see its latest drone, the Phantom 4, available exclusively through Apple retail locations and DJI flagship stores through March 23, reports Re/code. Pre-orders are available beginning today, and brick and mortar locations are expected to have the drone in stock starting on March 15.

Apple has long sold DJI products in its retail stores, currently offering the DJI Phantom 3. The next-generation Phantom 4, priced at $1,399, includes an Obstacle Sensing System that allows the drone to detect and avoid objects in its path.

phantom4
It has a magnesium core to improve rigidity without increasing weight and it has better battery life. The Phantom 4 is able to fly for 28 minutes, 25 percent longer than the Phantom 3 Professional, and it has a new TapFly mode that lets users tap on their smartphones or tablets to send the drone flying in a specific direction.


With a revamped Vision Positioning System, the Phantom 4's max effective altitude has been increased by 300 percent, and it performs better indoors. An ActiveTrack feature also allows it to stay locked on a moving target for tracking purposes, and the redesigned lens is said to "dramatically" increase sharpness.

The Phantom 4 will be available for pre-order from Apple or the DJI website starting today. Pre-orders have gone live on the DJI site but are not yet available via the Apple online store. The Phantom 4 will be in Apple retail stores on March 15, expanding to other retailers on March 23.

Tag: DJI

Top Rated Comments

rdlink Avatar
77 months ago
It would be nice to have a car designed to launch it. For example, when you get stuck in traffic due to an accident, just have it scout ahead and show you on your smart phone the accident ahead of you and allow you to start changing to a free lane. In fact, it would be nice if everyone had a drone in their car for that purpose. It would be hilarious.
Yeah. Then we'd have drones crashing into each other, and raining down on the traffic jam. More accidents would happen and more drones would be launched.
Score: 6 Votes (Like | Disagree)
avanpelt Avatar
77 months ago
I'm sure someone in the Bay Area will buy this thing from an Apple Store and promptly take it over to Campus 2 to test it out.
Score: 4 Votes (Like | Disagree)
matt3526 Avatar
77 months ago


It has a magnesium core to improve rigidity without increasing weight and it has better battery life.
Better battery life? That's not the Apple way. Don't tell Apple about this or they'll insist the Phantom 5 is thinner and lighter!
Score: 3 Votes (Like | Disagree)
2457282 Avatar
77 months ago
This is one of those toys I would love to have. Yet, I don't need one, don't have a use case. Even if I did, I would be scared to use it -- if it breaks that will be expensive to fix; and I could easily see me messing it up in spite of the safety features they have built in.
Score: 3 Votes (Like | Disagree)
glenthompson Avatar
77 months ago
I hate to say this but in this day and age of terrorism, I am afraid these will become the next autonomous terrorist weapons of mass destruction. Some things should not just be sold as is without thinking about the security risks and potential harm it can do to the public.

I don't' see why any terrorist can't use this strap on some sort of explosive device set targeting to a subject, scare that subject into running into a crowd and then detonate.

I saw the verge video on this drone and it's just too easy to set tracking on a human subject and the fact you now don't even need a human to control it for it to track/follow you is amazing and at the same time frightening because there is no safety features for these drones. Anyone can buy them and do harm if they wanted to. They'd have to improvise on how to produce mass destruction but the fact they can do this without being seen in public is alarming.
Unlikely due to the limited lift capacity of these drones - a few ounces at most. Hard to pack enough power do do much. If terrorists run out of suicide bombers and have to go stealth then it might be helpful but a person with a long coat and backpack can carry 100x the explosive power.
Score: 2 Votes (Like | Disagree)
xero9 Avatar
77 months ago
$2,029.95 in the Canadian store.. **** me sideways!
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...