Athletic apparel company ASICS today acquired popular running app Runkeeper for an undisclosed amount of money. Runkeeper founder Jason Jacobs announced the news in a blog post on Medium, in which he promised that the merger of a "digital fitness platform and world class physical products" will be one that should benefit fans of both companies.

runkeeper asics

Partnering with ASICS to fulfill this vision together makes a ton of sense. We both have deep roots in and focus on running as a core component of the fitness experience. There is strong alignment between our brands and core values. And from people using our Shoe Tracker feature in the app, we know that ASICS shoes are by far the ones that Runkeeper users run in the most!

Jacobs promised that Runkeeper users won't see many changes to the core app experience due to the acquisition, but thanks to ASICS' resources, the app should be able to expand and grow at a faster rate. The specifics of the integration into physical products for the two companies has not yet been disclosed, but an automatic run-tracking shoe seems to be in the cards with Runkeeper's mentioning of the popularity of ASICS shoes among its users.

Runkeeper offers a free experience, but power users can spend $9.95 on a more premium version of the service. Last summer, Runkeeper announced that it cut 30 percent of its staff to shift focus "from purely attracting lots of users to wringing more revenue from those users," which ASICS' acquisition should help contribute to as well.

Fitness clothing companies have been making acquisitions in the digital space for a while now, in the last year alone Under Armour purchased MyFitnessPal and Adidas purchased Runtastic. One of the first technical integrations of digital fitness into a wearable was the Nike+ step counter, which you could insert into a tennis shoe to sync with the company's running app.

Runkeeper is available to download from the App Store for free. [Direct Link]

Top Rated Comments

T5BRICK Avatar
108 months ago
ASICS makes my favorite running shoes. Last year I bought a pair of GT-2000 and ended up liking them so much that I bought a second pair for when the first wears out.

I'll keep using RunKeeper, it's a pretty great app. Hopefully with the extra resources ASICS can bring, some of the paid features become free.
Score: 3 Votes (Like | Disagree)
ep2002 Avatar
108 months ago
Funny I've been a long time user of Runkeeper (since the beginning of 2011). Tried other apps and love this one the best. I'm also guilty of running with ASICS.
BTW, the features on the  Watch are improving. Still got some minor bugs to work out syncing in real time with the phone, but over all a wonderful experience.
Congrats to Jason and his team!
Score: 2 Votes (Like | Disagree)
itguy06 Avatar
108 months ago
Great to see a quality brand buying a quality app. Unlike Under Armour, the junk company buying up the rest. Love my Asics shoes.
Score: 2 Votes (Like | Disagree)
logicstudiouser Avatar
108 months ago
Nike + is still my preference.
Score: 2 Votes (Like | Disagree)
Sandstorm Avatar
108 months ago
I love and use RunKeeper, and ASICS is a decent sports brand. I'm fairly optimistic only good will come out of this!
Score: 1 Votes (Like | Disagree)
Xenomorph Avatar
108 months ago
I like ASICS (which I found out was a Japanese company).

I switched to them from New Balance. I had been getting New Balance 1123... until they discontinued it. The "replacement" shoe New Balance introduced just didn't feel the same, so I looked elsewhere.

I found an equivalent with ASICS (Gel-Venture 5), and it was just half the price of New Balance 1123.

It's good that they are branching out like this.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...