Popular Fitness App Runkeeper Acquired by Sportswear Maker ASICS

by

Athletic apparel company ASICS today acquired popular running app Runkeeper for an undisclosed amount of money. Runkeeper founder Jason Jacobs announced the news in a blog post on Medium, in which he promised that the merger of a "digital fitness platform and world class physical products" will be one that should benefit fans of both companies.

runkeeper asics

Partnering with ASICS to fulfill this vision together makes a ton of sense. We both have deep roots in and focus on running as a core component of the fitness experience. There is strong alignment between our brands and core values. And from people using our Shoe Tracker feature in the app, we know that ASICS shoes are by far the ones that Runkeeper users run in the most!

Jacobs promised that Runkeeper users won't see many changes to the core app experience due to the acquisition, but thanks to ASICS' resources, the app should be able to expand and grow at a faster rate. The specifics of the integration into physical products for the two companies has not yet been disclosed, but an automatic run-tracking shoe seems to be in the cards with Runkeeper's mentioning of the popularity of ASICS shoes among its users.

Runkeeper offers a free experience, but power users can spend $9.95 on a more premium version of the service. Last summer, Runkeeper announced that it cut 30 percent of its staff to shift focus "from purely attracting lots of users to wringing more revenue from those users," which ASICS' acquisition should help contribute to as well.

Fitness clothing companies have been making acquisitions in the digital space for a while now, in the last year alone Under Armour purchased MyFitnessPal and Adidas purchased Runtastic. One of the first technical integrations of digital fitness into a wearable was the Nike+ step counter, which you could insert into a tennis shoe to sync with the company's running app.

Runkeeper is available to download from the App Store for free. [Direct Link]

Top Rated Comments

T5BRICK Avatar
64 months ago
ASICS makes my favorite running shoes. Last year I bought a pair of GT-2000 and ended up liking them so much that I bought a second pair for when the first wears out.

I'll keep using RunKeeper, it's a pretty great app. Hopefully with the extra resources ASICS can bring, some of the paid features become free.
Score: 3 Votes (Like | Disagree)
ep2002 Avatar
64 months ago
Funny I've been a long time user of Runkeeper (since the beginning of 2011). Tried other apps and love this one the best. I'm also guilty of running with ASICS.
BTW, the features on the  Watch are improving. Still got some minor bugs to work out syncing in real time with the phone, but over all a wonderful experience.
Congrats to Jason and his team!
Score: 2 Votes (Like | Disagree)
itguy06 Avatar
64 months ago
Great to see a quality brand buying a quality app. Unlike Under Armour, the junk company buying up the rest. Love my Asics shoes.
Score: 2 Votes (Like | Disagree)
logicstudiouser Avatar
64 months ago
Nike + is still my preference.
Score: 2 Votes (Like | Disagree)
Sandstorm Avatar
64 months ago
I love and use RunKeeper, and ASICS is a decent sports brand. I'm fairly optimistic only good will come out of this!
Score: 1 Votes (Like | Disagree)
Xenomorph Avatar
64 months ago
I like ASICS (which I found out was a Japanese company).

I switched to them from New Balance. I had been getting New Balance 1123... until they discontinued it. The "replacement" shoe New Balance introduced just didn't feel the same, so I looked elsewhere.

I found an equivalent with ASICS (Gel-Venture 5), and it was just half the price of New Balance 1123.

It's good that they are branching out like this.
Score: 1 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
pat gelsinger intel

Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

Friday January 15, 2021 6:17 am PST by
Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian). Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology: ...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...