Apple Stores Now Offering Belkin Screen Protector Application

As of today, Apple Stores across the United States and around the world are offering a new system that allows Apple Store employees to apply Belkin-branded screen protectors for iPhone 6, 6s, 6 Plus, and 6s Plus customers. Many stores across the world began rolling out the Belkin ScreenCare+ Application System last week, but the system is officially available in retail stores starting this morning.

Belkin's ScreenCare+ Application System lets Apple Store employees accurately and precisely apply screen protectors using a ScreenCare+ machine. When a customer purchases either a Belkin TrueClear Invisiglass Screen Protector or a Belkin TrueClear Anti-Glare Screen Protector, an Apple retail employee who has been trained in the application method will bring the ScreenCare+ machine from the back of the store.


Using the machine, the employee will clean a customer's iPhone display and then apply the screen protector directly in front of the customer. Should a mistake be made during the application process, a new screen protector will be applied at no cost to the customer.

The Belkin screen protector application service should greatly cut down on the hassle involved with applying a screen protector at home. With Belkin's machine, there's less room for error as alignment is automatic and there's little chance of dust or debris accidentally getting stuck under the screen protector.

ScreenCare+ is available at Apple Stores worldwide, but screen protector application is limited to Apple's latest iPhones – the iPhone 6, 6s, 6 Plus, and 6s Plus. Belkin's Invisiglass screen protector is made from an ultra-thin, flexible glass that absorbs shock and is shatterproof while preserving the natural feel of the iPhone. The Anti-Glare screen protector reduces glare to improve visibility in bright light while also protecting the iPhone display from damage.

Screen protectors can be purchased from Apple retail stores and applied by Apple Store employees starting immediately.

Top Rated Comments

macintologist Avatar
68 months ago
I hate ugly screen protectors and SJ would never have allowed this.
Score: 37 Votes (Like | Disagree)
wilhelmer Avatar
68 months ago
That's an odd move in my opinion. Gives the (false) impression that iPhones necessarily need screen protection ...
Score: 24 Votes (Like | Disagree)
japanime Avatar
68 months ago
With this screen protector, Safari feels shinier.
Score: 16 Votes (Like | Disagree)
campingsk8er Avatar
68 months ago
I legitimately think this is cool, and as long as the consumer doesn't have to spend any additional money (besides the cost of the screen protector) this is a nice addition to the store.
Score: 13 Votes (Like | Disagree)
pika2000 Avatar
68 months ago
I'm on the side of no screen protector. Had iPhones since the 3GS, and had Android phones since the Nexus one, never put a screen protector, and they all have pristine screens. I mean that's the point of gorilla glass, to prevent scratches.

Now I can understand those that use their phones for work and need more ruggedness, especially if the phone is exposed to sands and dust. But normal use? Save the money.
Score: 13 Votes (Like | Disagree)
Oblivious.Robot Avatar
68 months ago
Personally never felt the need for a screen protector.. from 4S to 6.. the screens still as good as new! *touchwood*
Score: 10 Votes (Like | Disagree)

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