Apple Announces Record $1.1 Billion App Store Sales During Holiday Season

Appstore-HolidaysApple today announced the 2015 holiday season was the "biggest ever" for the App Store, with customers spending a record-breaking $1.1 billion on apps and in-app purchases over a two-week period ending January 3, 2016.

Christmas Day and New Year's Day both set single-day records, with customers spending over $144 million on January 1, 2016. Apple has now paid out nearly $40 billion to developers worldwide since the App Store launched in 2008.

Apple marketing chief Phil Schiller said App Store sales topped $20 billion in 2015:

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016.”

Apple said it has now created 1.9 million jobs in the U.S., with over 1.4 million of those jobs attributable to app development and non-IT jobs supported by the app ecosystem. Apple's spend and investment with US-based suppliers also supports 361,000 jobs, and the company directly employs more than 76,000 people in the U.S., representing nearly two‑thirds of its worldwide team.

Apple created two new app ecosystems this year with the new Apple TV and Apple Watch, building upon its iOS and Mac storefronts. The company keeps 30% of App Store revenue, meaning it earned over $6 billion in 2015 after paying developers. There are now over 1.6 million apps on the App Store, according to MacRumors sister website AppShopper.

Top Rated Comments

extricated Avatar
73 months ago
hmmm. Would I want to be an iOS developer, or an Android developer?
Score: 10 Votes (Like | Disagree)
Coder0101 Avatar
73 months ago
A surprisingly large group of iOS developers reached the top by skills alone. If you have a good idea and can implement it, then luck and marketing budget do not need to be factors.
Well, i know over 100 iOS developers and only 1 or 2 of them have been (relatively) successful. Let's revise that to: You either need luck OR marketing money. A good idea is a must, of course. But this alone does not make your app successful.
And - it helps to have Apple on your side to get a worldwide promo.
In addition, competition is tough... for every good idea there are 3-4 remakes quickly. It's not guaranteed that YOUR app is the one to win ;-)
Score: 7 Votes (Like | Disagree)
Mac Fly (film) Avatar
73 months ago
$1.1B: same as Star Wars
Score: 6 Votes (Like | Disagree)
Tymmz Avatar
73 months ago
That's a ludicrous amount of money!
Score: 6 Votes (Like | Disagree)
Coder0101 Avatar
73 months ago
Over 90% of this money is made by only 1% of all apps. So - being an iOS developer is NOT the solution if you want to make money. You have to be ONE of the 1% (or even less)... and you need a ton of luck and marketing money!
Score: 5 Votes (Like | Disagree)
ozziegn Avatar
73 months ago
Over $1B in app sales over two weeks? I wonder if Android can (or could ever) make that same claim? lol
Score: 4 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...