Founded by former Apple retail chief Ron Johnson, the company seeks to make the purchasing of new technology easy and hassle-free for those maybe not as familiar with certain functionalities of products like the new Apple TV.
In terms of Apple merchandise, the company now sells the iPad Pro, iPad Air 2, iPad mini 4, AirPort, and fourth-generation Apple TV. Enjoy noted that the setup process of the Apple TV includes:
Hand delivery and unboxing: We’ll will plug it in and connect to your wifi. We’ll even bring an extra HDMI cable (just in case).Once a user orders something off of Enjoy's online store, they can receive the delivery in "as fast as four hours," with up to an hour of personalized installation and instruction on how the product works courtesy of an Enjoy Expert. Shipping and home support are all free, but the Enjoy service is currently only available in New York City and the San Francisco Bay Area.
Connect all your devices: We’ll get all of your accounts and Apple devices talking to each other. You can now think of the TV as the hub for all of your family entertainment.
Meet the new Siri remote: We’ll introduce you to the new Touch Surface remote and walk you through all of the gestures and voice commands. We know that you and Siri will get along just fine.
Explore the App Store: Apps are the future of TV. We’ll set you up with the ones you love, and introduce you to some great new ones.
Enjoy also allows customers to purchase a hand-delivered iPhone 6s or iPhone 6s Plus to their home in a partnership with AT&T. Other than the newly-introduced Apple products, the company offers at-home delivery and tutorials on products like the DJI Phantom 3 drone, Xbox One, and even fitness devices like the Specialized Turbo bicycle.