Apple Hires Engineer From Digital License Plate Company for Car Project

One of Apple's recent hires is Rónán Ó Braonáin, who previously served as Director of Engineering at Reviver, a company that makes digital license plates. Braonáin joined the company in August, and as seen on his LinkedIn page, he's working on Apple Special Projects as a "Secret Agent." Presumably that means he's part of the team working on Project Titan, the codename for the Apple Car.

The profile, discovered by Electrek.co, says Braonáin led the Reviver engineering team for five months. Before that, he worked at Vision Fleet, building fleet management software to read data from electric vehicles, and prior to that, he was a software engineer at BMW working on connected car apps.

applesecretprojectsronan
Reviver has produced Slate, a product dubbed "The World's First Digital License Plate." The Slate is a connected plate that's able to do things like monitor vehicle location and maintenance records and digitally send payments for tolls and parking fees. It also alleviates the need for physical stickers and manual registration processes.

Given Braonáin's short time at Reviver, it's not clear if Apple hired him for the work he did on digital license plate technology, but it's possible it's something Apple is considering for the Apple Car.

Braonáin is just one of dozens of hires with car-related expertise Apple has made in recent months. Apple has been hiring employees from companies like Chrysler, Tesla, NVIDIA, Volkswagen, and Ford, along with researchers who have expertise in autonomous vehicles and connected car systems.

Development on the Apple Car has sped up as of September of 2015, when the project reportedly received a "committed" label. Apple is said to be targeting a 2019 completion date for the project and will make additional hires in the coming months and years as work on the car continues.

Popular Stories

apple wallet drivers license feature iPhone 15 pro teal 1

Apple Says iPhone Driver's Licenses Coming to These 8 U.S. States, But Rollout Remains Slow

Wednesday March 19, 2025 6:55 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
iOS 19 visionOS UI Elements

iOS 19 to Have Some of the 'Biggest' Design Changes in iPhone's History

Sunday March 16, 2025 10:35 am PDT by
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
iphone 16 pro ghost hand

Next Year's iPhone 18 Pro Already Rumored to Have Five New Features

Tuesday March 18, 2025 1:00 pm PDT by
While the iPhone 18 Pro models are still around a year and a half away from launching, there are already some early rumors about the devices. Below, we recap some key iPhone 18 Pro rumors so far. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a roadmap showing that iPhone 17 Pro models would feature under-display Face ID. In May 2024, however, Young said ...
iphone 16 pro models 1

Apple's First Foldable iPhone Estimated to Cost Nearly Twice as Much as iPhone 16 Pro Max

Monday March 17, 2025 6:42 am PDT by
In an investor research note today with British bank Barclays, analyst Tim Long said Apple's first foldable iPhone could have a starting price in the $2,300 range in the United States, which would make it by far the most expensive iPhone model ever. If the first foldable iPhone starts at $2,299, that means it would cost nearly twice as much as the iPhone 16 Pro Max, which starts at $1,199. ...
Bent iPhone Air Feature

Apple Canned Larger iPhone 17 Air Model Over Fears of Bendgate 2.0

Monday March 17, 2025 4:07 am PDT by
Apple prototyped a larger ultra-slim iPhone 17 Air with a 6.9-inch display, but ultimately decided not to go ahead with the device because of fears that it could be susceptible to bending, according to a new report. Bloomberg reporter Mark Gurman, writing in his latest Power On newsletter: When it first started work on the phone, it prototyped a device with a 6.9-inch screen — matching...
iphone 16 pro models 1

All Four iPhone 17 Models Rumored to Feature Upgraded 24-Megapixel Front Camera and More

Monday March 17, 2025 7:50 pm PDT by
All four iPhone 17 models launching later this year will feature an upgraded 24-megapixel front-facing camera, according to analyst Jeff Pu. In a research note today with investment firm GF Securities, Pu shared a chart in which he reiterated that the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will each be equipped with a 24-megapixel front camera. By comparison, all four ...
General iOS Mail Feature

iOS 18.3.2 Broke iCloud Mail Delivery

Monday March 17, 2025 3:31 pm PDT by
The iOS 18.3.2 update that Apple released last week appears to have broken iCloud Mail for some users. There are multiple complaints on Reddit and the MacRumors forums from users who say that iCloud Mail is not able to push new iCloud emails to their iPhones after the iOS 18.3.2 update. Affected users say that despite having the correct settings enabled, new iCloud emails are not showing up...
iphone 17 pro asherdipps

iPhone 17 Pro Max Rumors Allegedly Refer to 'iPhone 17 Ultra' Model

Friday March 14, 2025 7:56 am PDT by
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...

Top Rated Comments

Thunderhawks Avatar
122 months ago
"Secret agent" ROFL.
N
"Secret agent" ROFL.
Móiré liké :

Sécrét áigént

RÓFL
Score: 21 Votes (Like | Disagree)
dylanwho Avatar
122 months ago
Cónán O'Brién
Score: 20 Votes (Like | Disagree)
Simplicated Avatar
122 months ago
The Apple Car will have Apple Watch-level success.

#TimMustGO
No. YOU must go.
Score: 11 Votes (Like | Disagree)
joueboy Avatar
122 months ago
I bet Californians hate the idea of digital license plate. Every traffic violations you get notification on your iPhone. Don't worry Apple Pay is just touch away to pay your dues. Haha!
Score: 10 Votes (Like | Disagree)
Art Mark Avatar
122 months ago
It's almost like Apple is building a car or something...of course it could just be a really big Macbook.
Score: 10 Votes (Like | Disagree)
Jsameds Avatar
122 months ago
Thátś á lót óf áććéńtś fór óńé ńámé.
Score: 10 Votes (Like | Disagree)