Apple's Eddy Cue Talks Enterprise, iPad Pro at Dropbox Conference
Apple's SVP of software and services Eddy Cue today spoke at the Dropbox Open conference, where he talked about Apple's enterprise efforts and the upcoming 12.9-inch iPad Pro in an interview with Dropbox CEO Drew Houston. Several conference attendees covered Cue's remarks in a series of tweets with the hashtag DropboxOpen, giving some insight into the topics he covered.
According to Cue, Apple's success in the enterprise segment is a natural evolution of its success in the consumer space, as it's bridged the gap between devices used at home and devices used at work. Things "important to the consumer," he says, are "important to the enterprise."
We've always been a consumer company. We've been trying to create products for individuals and part of that was creating a product that had tools that allowed people to do things with them that we could never even imagine. And what's happened is if you look at the world today you work 24 by 7.
You're awake, you take it home with you, you take it everywhere. There's no longer the "enterprise" in the sense of the products you use there that you don't use somewhere else. Now you get to use the products everywhere.
Apple is hoping the iPad Pro will further boost its enterprise sales, with Cue saying there's still a "huge opportunity" for growth. Cue also said he believes enterprise has a long way to go to catch up on new mobile technologies the way consumers have. During the interview, Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath.
At the start the interview, Houston said he couldn't wait to get his hands on an iPad Pro, to which Cue
responded "Only a few more days," potentially suggesting the iPad Pro's launch will happen soon. Current rumors
have indicated the iPad Pro will be available in stores on November 11, but it's possible Apple could accept pre-orders before that date.
Popular Stories
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month.
In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works.
Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document.
Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be.
Subscrib ...
Thursday September 29, 2022 9:08 am PDT by
Sami FathiOne of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
While we had been expecting a follow-up October Apple event focused on Mac and iPad announcements, it sounds like we might not be getting another event after all. Instead, the pending updates in those product segments could be considered minor enough that they may be announced via press releases.
It wasn't all bad news, however, with Apple announcing that it will be expanding an on-device...
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes.
Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past.
There are several...
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed.
During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...
Top Rated Comments
Eddy Cue is responsible for Apple Music and is the worst thing that has happened to the great company in the past four years. Once, he was great, but times change, people change, and he has sadly not kept his side of things up.
His talking about everyone working 24 7 and being on call the whole time is the most depressing thing I've heard for a long time. It's the last thing I want to hear from an Apple exec and speaks of wholly the wrong direction and ethos for Apple to be moving towards. It was this stifling total immersion philosophy that led to the information overload Apple Watch, and is symptomatic of a disease at the heart of Apple. Cook bears some responsibility for that, too, but to hear these words from Cue suggest that he is culpable to a large extent.
Sift the chaff, Apple. You desperately need a reduction in your commitments and a complete overhaul of your core products, both in hardware and especially software and services. There is so, so much that needs improving, that you must let these peripheral products go—both released and unannounced—unless you wish to inflict long-term damage on your brand.
Please keep saying no and keep the media restless and cranky. Ignore your shareholders. Nothing matters but the product.
Trolling would have involved android, how its better, how apple sucks.... etc.
I rather agree. Steve Jobs was not an inventor, despite how people try to pass him off, he was a whip cracker and a visionary. A perfectionist, and someone who instilled the fear of God in his people to not #%)# up things. He pushed people beyond their limits, and it brought great products (save Mobile Me and I will always love Steve Jobs famed fury to that team for their failure... it's re-enactment could be performed on the death star and not out of place.... "What is mobile me supposed to do?" Jobs asks. Employee answers. Jobs says, "Great, so why the F#%#) doesn't it do that? You have failed Apple, you have failed our customers, and you should hate yourselves for what you have done.")
It's not that apple is taking a down turn because Job's isn't there inventing (he never did that), they don't have someone like him ferociously hammering out ever fine detail.... Apple has made major missteps in quality in just about every area they do business. Not trolling. Fact. These are just the things Jobs would have never allowed.... Cook is more comfortable to ship then fix.... but people are noticing. Add that to a lack of real innovation or any really new products in ages, it's going to catch up and bite them if they don't return to form soon.
"Cue brought out an iPad Pro to show off on stage, and teased the audience, asking them to look under their chairs to find nothing underneath. "