Apple TV App Store Gains Categories Section for Better App Discovery

Apple appears to have updated the tvOS App Store to add a new Categories section, which should make it easier for new Apple TV owners to discover apps on their devices. Like the iOS App Store, the new Categories section arranges apps into different sections based on purpose, like Games and Entertainment.

First noted by iDownloadBlog on an Apple TV running the new 9.1 tvOS beta, the new Categories section appears to be rolling out to Apple TV users now. We were able to get the Categories feature to show up on an Apple TV running tvOS 9.0 following several device restarts.

apple_tv_categories_720
Shortly after the Apple TV was released, there were multiple complaints about the state of the tvOS App Store. At launch, the App Store displayed only a list of featured apps, leaving the rest to be discovered through searches. Apple has been improving the tvOS App Store over the past few days, with the Categories section joining a Top Charts section that was added to the App Store on Monday.

apple_tv_entertainment_720

Apps that are displayed when selecting the "Entertainment" category

Game and app developers were previously concerned with app discovery on tvOS when the App Store was limited to featured apps, but the inclusion of the Top Charts and the Categories section will go a long way towards bolstering the discovery process.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...

Top Rated Comments

OldSchoolMacGuy Avatar
131 months ago
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.

People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Score: 23 Votes (Like | Disagree)
Kaibelf Avatar
131 months ago
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Score: 20 Votes (Like | Disagree)
macfoxpro Avatar
131 months ago
It is very frustrating! I too don't have either of the new options found the in the Apple TV App Store, and I have just restart the entire machine too. This sucks!
It sounds as if all is lost.
Then again, it could change later tonight or tomorrow.
Your pain must be immense and the struggle seems overwhelming.
Good luck, and remember to always hold your head high, as you will get through this someday soon.
We're all here for you.
Score: 13 Votes (Like | Disagree)
HoosBruce Avatar
131 months ago
Knew it wouldn't take long. More additions coming, and the product will continue to get better and better
Score: 10 Votes (Like | Disagree)
SteveJobs2.0 Avatar
131 months ago
Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Actually, it's the complaints that often keeps companies improving and innovating. If the people don't care about enjoying a better experience, then why should the companies care? :/
Score: 8 Votes (Like | Disagree)
69Mustang Avatar
131 months ago
Just as I said, categories will come as soon as there are enough apps to fill them out and not make them look empty.

People need to learn to be a little patient and not cry like little girls at the drop of a hat.
Isn't the app number still relatively the same? Was there a huge influx in the past couple of days? Serious question b/c I have no idea.

Took all of 6 days. Now will people still complain about how it's "unacceptable" that Apple didn't set up a series of empty shelves and therefore made it a little harder for them to cash in with their fireplace app? Or maybe we can listen to more complaints about how devs were forced to take time away from their families for their noble cause, and how Apple should think of the children? Oh and AS PREDICTED, it's done on their side, so those same people should maybe apologize for LYING and claiming that Apple was "screwing them" by making them wait for a tvOS update.
Couldn't Apple have easily avoided the entire problem by having the app store fully fleshed out when the ATV went on sale? The number of apps hasn't increased exponentially. A bit disingenuous of you to claim "empty shelves". The app store had over 1000 apps. Hardly empty. It's pretty obvious the UI omissions should have been there when the ATV was released. A big part of the reason people like Apple is their attention to detail. That app store at release lacked detail.

To me it seems like Apple could have followed the old adage "An ounce of prevention is worth a pound of cure."
Then we would have had to find something else to b***ch about.;) But at least it wouldn't have been about an unfinished app store UI.
Score: 8 Votes (Like | Disagree)