One of the novel new features coming in the iPhone 6s is the new Live Photos feature which captures an additional 3 seconds of video surrounding photos on the new iPhones. The new feature is on by default and allows you to take photos as usual. Apple describes it:
A still photo captures an instant frozen in time. With Live Photos, you can turn those instants into unforgettable living memories. At the heart of a Live Photo is a beautiful 12‑megapixel photo. But together with that photo are the moments just before and after it was taken, captured with movement and sound
Live Photos will be viewable on existing iPhones, iPads, Macs and Apple Watch devices with the latest operating systems. Apple is also opening up the API for developers to support the new format in their own apps. Facebook has already committed to supporting Live Photos in their iOS app later this year.
While few details about the new image format has been released, TechCrunch's Matthew Panzarino reveals in a video that the new format will take up approximate twice the space of a normal 12MP photo. Panzarino describes that even the current iPhones start taking photos the moment the Camera app is launched, and that traditionally, only the last photo the moment the shutter is pressed is stored. The new system will simply take the surrounding photos and compress them into this new format.
Meanwhile, @DanMatte reveals that the new Live Photos format is a bundle of images based on the JPEG file format, allowing them to be easily sent as a still image to devices that don't support Live Photo. Apple's developer documents indicate that you can share the image as a regular JPEG if desired.
More details should come out as the new iPhones begin shipping on September 25th.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Apple just keeps milking their followers. 16GB entry storage and yet they've added Live Photos and 4k video recording? Sigh. At least I plan to go for the 128GB but I feel bad for those on a budget or who don't know what 16GB really means.
