Hulu today revealed a new plan option that will grant subscribers immunity from the service's embedded advertisements by paying $11.99 each month instead of the traditional $7.99 (via Re/code). Available for new and existing users, Hulu's CEO Mike Hopkins notes that it took months for the various companies and providers available on the service to support the new subscription tier, but he still expects a "solid majority" of people to stick with the $7.99 option.

hulu new plan

Hopkins says getting the various rights owners for the Hulu catalog — which includes TV shows from NBC, ABC and Fox, as well as stuff from other networks, plus movies (note the Epix deal it just signed), plus stuff Hulu is creating on its own — to agree to the ad-free option took months.

Hulu is jointly owned by Disney, 21st Century Fox and Comcast’s NBCUniversal, and those companies are heavily invested in the business of selling TV ads. Hulu won’t come out and say this out loud, but the 50 percent price jump between the two versions is meant to give most of Hulu’s 9 million subscribers a reason to keep the version they have, and not hasten the erosion of the ad model.

A slight negative for some will come in the new tier's "exception shows," which will present users with bookended ads even when a subscriber is paying $12 per month. From ABC, NBC, and FOX, the seven exception shows are: New Girl, Scandal, How to Get Away with Murder, Grey’s Anatomy, Once Upon a Time, Marvel's Agents of Shield, and Grimm. Perhaps a minor silver lining: the exception shows won't include the timed ads in the middle of a video and will only include a 15-second pre-show and 30-second post-show commercial.

Users interested in signing up for Hulu Plus, or changing their current subscription to the new option, can do so over on Hulu's official website. The Hulu app is also available to download free from the App Store [Direct Link].

Tag: Hulu

Top Rated Comments

cmChimera Avatar
88 months ago
Wow, even the ad-free tier has ads. Brilliant.
Score: 18 Votes (Like | Disagree)
ArtOfWarfare Avatar
88 months ago
Pay $8 and you get ads?
Pay $12 and you still get ads?

This is as bad a deal as cable TV. It makes no freaking sense. Either give it to me for free with ads, or name your price and give it to me ad-free. Paying and still being subjected to ads is beyond ridiculous.
Score: 18 Votes (Like | Disagree)
TelegraphRoad Avatar
88 months ago
"exception shows"? All set to pay more until I read that phrase.
Score: 9 Votes (Like | Disagree)
2010mini Avatar
88 months ago
$4 more for no ads? Yes please!
Score: 9 Votes (Like | Disagree)
aloshka Avatar
88 months ago
Wait so no ads, except there are ads? Those are fairly popular shows
Score: 6 Votes (Like | Disagree)
nepalisherpa Avatar
88 months ago
"No commercials" should mean no commercials. There can't be any exception if users are willing to pay higher price. I'm just glad Netflix has not caught up to this yet and I hope it never does.

Count me in. Only 1 of the 7 shows (with before and after commercials) is on my watch list so not a big deal. But hope this is temporary. I am surprised that they feel a small percent will jump on the no commercial price. The main reason I have DVR's is because I can skip commercials. Now I just need CBS All Access with a no commercial option and 90% of what I record will be covered.
That is just for now. In the future, they could add more "exclusive" shows and you may want to watch those shows.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...