MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.
Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.
When searching for the Apple Watch on the Currys website, a banner informs customers that the device is "currently not available at Currys and PC World" and advertises a range of smartwatches from Sony, Motorola, LG, Pebble and others.
Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Thursday February 19, 2026 7:38 am PST by Tim Hardwick
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook.
Bounce Between Two Apps
On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Wednesday February 18, 2026 5:12 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
Sorry for this comment, but being sold at Curry's and PC World doesn't have the "elite" feeling that I thought was the intention when the Apple Watch was only to be sold at Apple Stores and select retailers (like Selfridges).
Ha-Ha, Ha-Ha, If anyone buys any Apple device from PC-World then I really feel sorry for them. PC-W do not know the meaning of support (And guidance). They are the last place in the world to buy any electronic kit let alone something a sophisticated as an Apple Watch. For those on the R-H side of the Pond, PC-W is worse than Best-Buy. The previous comments about warranty are only the tip of the iceberg.
