MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.
Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.
When searching for the Apple Watch on the Currys website, a banner informs customers that the device is "currently not available at Currys and PC World" and advertises a range of smartwatches from Sony, Motorola, LG, Pebble and others.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Saturday April 11, 2026 9:07 am PDT by Joe Rossignol
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Apple's Irish subsidiary has been fined £390,000 ($516,110) by the UK government for making payments to a sanctioned Russian streaming platform in 2022.
The Office of Financial Sanctions Implementation (OFSI) said that Apple Distribution International Ltd. (ADI), the Republic of Ireland-based entity Apple uses to pay App Store developers, made two payments totaling £635,618 to Okko LLC, a...
Thursday March 26, 2026 3:41 pm PDT by Juli Clover
App Store product pages will now display whether an app is a regulated medical device, Apple said today. The designation will be shown in the App Store in the European Economic Area (EEA), United Kingdom, and United States.
According to Apple, regulated medical device apps may function on their own or as part of a system for medical purposes like diagnosis, prevention, monitoring, and...
Thursday March 26, 2026 11:12 am PDT by Joe Rossignol
In addition to indicating that a new full-sized HomePod is in the works, and that the foldable iPhone will likely ship later than the iPhone 18 Pro models this year, Bloomberg's Mark Gurman today said he does not expect any major design changes for the next-generation Apple Watch models coming later this year.
Gurman revealed all of this information in a live Q&A call today on the Bloomberg...
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
Ha-Ha, Ha-Ha, If anyone buys any Apple device from PC-World then I really feel sorry for them. PC-W do not know the meaning of support (And guidance). They are the last place in the world to buy any electronic kit let alone something a sophisticated as an Apple Watch. For those on the R-H side of the Pond, PC-W is worse than Best-Buy. The previous comments about warranty are only the tip of the iceberg.
Sorry for this comment, but being sold at Curry's and PC World doesn't have the "elite" feeling that I thought was the intention when the Apple Watch was only to be sold at Apple Stores and select retailers (like Selfridges).
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
You have been warned...
"Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? .................."
I literally handed back the £100 purchase I was about to make because the assistant followed me across the floor pestering me about extended warranties, and wouldn't leave me alone even though I'd firmly explained I wasn't interested the first time she mentioned it.
I also walked out leaving a cable at the till because I'd casually mentioned it was a business purchase and they insisted their business team sign me up before selling it to me. Shocking customer service.
It's this sort of thing that made us despair at the appointment of Browett at Apple.
