Apple today announced a brand new application called "News," that aims to provide curated lists of personalized news for each iOS user. Taking news from some of the most popular websites and newspapers, the app provides content in a unique, custom layout with rich typography. The app, launching first in the United States, United Kingdom, and Australia, allows users to pick favorite publications, genres, and topics in order for Apple to begin pushing new and interesting stories to them in the "For You" section.
“News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.”
The more users read and browse News, the more personalized the experience becomes as it tailors to each individual's likes and dislikes. With Apple News Format, the company's new digital publishing format used to power the app, each publisher can create unique looks for their stories and take advantage of the full power of iOS. With content that can include audio, video, maps, photos, and more, Apple hopes to create more involving stories and articles with News.