Apple Introduces 'News' App to Bring Personalized Stories to iOS 9

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Apple today announced a brand new application called "News," that aims to provide curated lists of personalized news for each iOS user. Taking news from some of the most popular websites and newspapers, the app provides content in a unique, custom layout with rich typography. The app, launching first in the United States, United Kingdom, and Australia, allows users to pick favorite publications, genres, and topics in order for Apple to begin pushing new and interesting stories to them in the "For You" section.

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“News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.”

The more users read and browse News, the more personalized the experience becomes as it tailors to each individual's likes and dislikes. With Apple News Format, the company's new digital publishing format used to power the app, each publisher can create unique looks for their stories and take advantage of the full power of iOS. With content that can include audio, video, maps, photos, and more, Apple hopes to create more involving stories and articles with News.

Top Rated Comments

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70 months ago
I want to be excited to use a new stock app, but when you already can't delete the ones you don't want to use it's just stupid to keep adding more.

Let us delete them already, and just make them available via the app store for re-download if people decide they need them again.
Score: 7 Votes (Like | Disagree)
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70 months ago
Great, another app I won't ever use and will just end up hiding cause you can't delete it. :rolleyes:
Score: 5 Votes (Like | Disagree)
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70 months ago
Yet another dangerous trend to limit your worldview by filtering out things that you should get exposed to, even if your interest appears limited at first. Content-curated apps may be good for shopping, entertainment, or sports, but not for world events and general culture knowledge. In such app, I probably would skip financial news based on my level of interest, yet I end up reading some quite often in NYTimes, simply because I get exposed to them.
Score: 4 Votes (Like | Disagree)
Avatar
70 months ago

I want to be excited to use a new stock app, but when you already can't delete the ones you don't want to use it's just stupid to keep adding more.

Let us delete them already, and just make them available via the app store for re-download if people decide they need them again.

Given the way folders and everything else work still complaining about not being able to delete native apps is silly.
Score: 4 Votes (Like | Disagree)
Avatar
70 months ago
Good to know that Apple respects privacy by not sharing information on articles you read to third parties for targeted advertising... but how will the publications make any money off their work?

No targeted adds = lower add revenue stream and I didn't hear anything about subscription services.

I heard something about the NYT offering 'up to 30 free articles' - what happens at article #31? How will the publishers be paid for their work?

Google can only offer its 'free' services by selling your info to third parties for advertising revenue. Take that leg of the tri-pod and be whole thing falls over.

I think a lot more detail is needed on the business model before adoption increases with the publishers. They aren't going to spend their time and money curating and creating great looking news content if they can't make money off it. Period. Creating news content is what they do. Their jobs and incomes depend on it.
Score: 4 Votes (Like | Disagree)
Avatar
70 months ago
Only three countries? :/
Score: 3 Votes (Like | Disagree)

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