Spotify Announces Major Update Focused on Entertainment and Curated Content

Three weeks ahead of the rumored debut of Apple's new streaming music service, Spotify has announced some feature additions to its own streaming service, with a major focus on curated content and original tracks, plus an expansion into entertainment with video and news clips.

Spotify is introducing a new "Now" start page that offers mood-based music playlists to users, much like Beats Music's "The Sentence," which provides users with curated music options to fit different moods and scenarios. Spotify's "Now" music feature will include curated song selections and its recommendations adapt over time to fit an individual user's tastes.

Another new feature, Spotify Running, focuses on original music. It combines "running compositions written by the world's foremost DJs and composers" with song recommendations based on user listening history and multiple-genre playlists. It matches tempo when running and will be integrated into the Nike+ and Runkeeper apps.

Other original (and exclusive) content will include radio shows presented by various artists like Icona Pop and Jungle, and "Dance Move of the Day" from Amy Poehler's Smart Girls brand.


The biggest addition to Spotify comes in the form of video and news clips, letting users watch videos, listen to podcasts, and get news updates. This entertainment content will come from ABC, BBC, Comedy Central, Condé Nast, ESPN, Fusion, Maker Studios, NBC, TED, and Vice Media.

Spotify's push for more original content and its renewed focus on curated content mirrors some of what Apple is rumored to be doing with its upcoming Beats Music revamp. Beats Music is well-known for its human-curated content, which Apple will keep in the new service, and Apple may be introducing its own radio shows as well, possibly in a simultaneous iTunes Radio revamp.

Apple is also rumored to be pushing for exclusive content from artists for its new music service, to set it apart from competing services. Some of this may come in the form of artist social networking pages built into the new music service, which will allow artists to share clips, videos, concert updates, and more.

Spotify's new "Now" experience will begin rolling out to iPhone users today in the U.S., U.K., Germany, and Sweden. Spotify Running is also rolling out to iPhone users globally as of today.

Tag: Spotify

Top Rated Comments

LillieDesigns Avatar
74 months ago
[insert michael jackson popcorn gif here]
Score: 10 Votes (Like | Disagree)
sampaul Avatar
74 months ago
To be honest, the new features aren't that big of a deal, but I am still sticking with you, Spotify! :cool:
Score: 9 Votes (Like | Disagree)
TMRJIJ Avatar
74 months ago

[insert michael jackson popcorn gif here]


Score: 7 Votes (Like | Disagree)
TwoBytes Avatar
74 months ago
Saw this posted on 9to5mac earlier...

Unless it's cheaper or offers more, Apple will have a hard time to sell their streaming version.
Score: 6 Votes (Like | Disagree)
freediverx Avatar
74 months ago

Saw this posted on 9to5mac earlier...

Unless it's cheaper or offers more, Apple will have a hard time to sell their streaming version.


On the contrary, unless Apple's revamped music service is total crap, they will have home field advantage as many users will default to what comes with their device.
Score: 4 Votes (Like | Disagree)
dpace32 Avatar
74 months ago
I just want Apple Watch support :) I wish we could sync playlists for offline use on the Watch.
Score: 4 Votes (Like | Disagree)

Top Stories

16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
macbook pro 16 inch thunderbolt

Bloomberg: Next-Generation MacBook Pro to Offer Improved Displays, Faster Charging Over MagSafe

Thursday January 14, 2021 11:36 pm PST by
Following today's report from analyst Ming-Chi Kuo outlining major changes for the next-generation MacBook Pro models coming in the third quarter of this year, Bloomberg's Mark Gurman has weighed in with his own report corroborating some of the details but seemingly differing a bit on others. First, Gurman shares more details on the return of MagSafe charging to the MacBook Pro, indicating...
cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
iOS 14

Apple Seeds Second Betas of iOS 14.4 and iPadOS 14.4 to Developers [Update: Public Beta Available]

Wednesday January 13, 2021 10:03 am PST by
Apple today seeded the second betas of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a month after Apple released the first betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
caldigit thunderbolt 4 dock featured

CalDigit Introduces USB-C Dock With 10 Ports and Up to 94W Charging for Macs [Updated]

Wednesday January 13, 2021 9:16 am PST by
CalDigit today unveiled a new Thunderbolt 4 dock with a wide selection of connectivity options, including three USB-A ports, one USB-C port, two HDMI 2.0 ports, a Gigabit Ethernet port, an SD card slot, and a 3.5mm headphone jack. The dock also has a Thunderbolt 4 port that allows it to be connected to a Mac with a single cable, with up to 94W of pass-through charging for the latest MacBook...