Longtime iTunes partner Starbucks today announced a brand new music partnership with music streaming service Spotify. Starbucks members will have access to in-store music within the Starbucks app powered by Spotify, and Spotify users will have opportunities to gain Starbucks rewards points.

starbucksspotify

“We plan on building one of the most robust digital ecosystems of any retailer in the world. Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music,” added Kevin Johnson, president and coo of Starbucks.

The coffee company's 150,000 U.S.-based employees will receive a free Spotify Premium subscription and will be able to use Spotify to influence in-store playlists. Those playlists will then be available to stream within the Starbucks app. Spotify users will also be able to gain rewards points for the Starbucks app and will be able to listen to the in-store playlists within the Spotify apps.

It's unclear whether Starbucks will continue its music partnership with Apple's iTunes. The two companies first established a partnership in 2007, allowing iPod users to figure out what was playing in Starbucks stores. Later, the coffee company began giving away free iTunes songs, which can still be accessed within the Starbucks mobile app. In 2011, Starbucks and Apple extended their partnership to the App Store. More recently, the two companies began teaming up for (Product) Red iTunes / Starbucks gift card combinations.

The new partnership will roll out to the U.S. later this year, with Canada and the United Kingdom to follow thereafter.

Top Rated Comments

cn1dlm Avatar
93 months ago
I'm okay with the iTunes/Starbucks Partnership going away. I honestly can't think of a time when I actually enjoyed the little free iTunes songs or apps they provide and give away at Starbucks. Usually from some unknown artist or developer. After trying it, it would often delete it after upon discovering it was just bloatware or junk.
Score: 5 Votes (Like | Disagree)
Michael Scrip Avatar
93 months ago


Spotify is such a force right now.

Are they really?

Spotify has 60 million users (including 15 million who pay for the service)

Yet there are potentially billions of people who listen to music.

Streaming is supposed to be the future... but it doesn't look like many people are doing it.
Score: 5 Votes (Like | Disagree)
Mums Avatar
93 months ago
When is Starbucks going to have its "Supersize Me" moment? Time for Morgan Spurlock to go up against Starbucks. Does anybody else think Starbucks STINKS of the foulest old coffee and vomitous dairy smells?
Score: 2 Votes (Like | Disagree)
Jimrod Avatar
93 months ago
"A way to engage with their music"... No Starbucks, I don't engage with my music, I listen to it.
Score: 2 Votes (Like | Disagree)
whsbuss Avatar
93 months ago
And in a few years Starbucks will partner with someone else...... show me the $$$
Score: 1 Votes (Like | Disagree)
Narrator Jack Avatar
93 months ago
Streaming coffee, how did they do it?
Score: 1 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....