Tim Cook Visits Palo Alto Apple Store, Says Apple Watch Orders Have Been 'Great'

Apple CEO Tim Cook visited the Palo Alto Apple Store in Palo Alto, California this morning as it opened its doors to let customers get their first look at the new Apple Watch. Cook was spotted chatting with potential customers and having a conversation with The Loop's Jim Dalrymple and iMore's Rene Ritchie.

cook_palo_alto_watch

Image courtesy of CNET's Shara Tibken

Several members of the media were on hand at the Palo Alto Store opening, as it's one of the flagship Bay Area stores that often sees visits from Apple executives. Tim Cook spoke to CNBC, telling the news site that pre-orders for the Apple Watch have been "great."

It has been incredible. You know this morning, I got reports from all the way around the world, from Japan to Australia to China to Germany to France to the U.K. to Canada and now the U.S. It is extraordinary. Customers are giving us great feedback and orders are great as well.

Cook also commented on the Apple Watch that he's wearing himself, telling CNBC's Josh Lipton that he wears the stainless steel Apple Watch with the White fluoroelastomer band most of the time, as that's what he works out in. Cook also said that he has a few other bands on hand, because he likes to change them out on occasion. "I am wearing this one the most," he said. "So I would highly recommend it to all of the listeners."


The Apple Watch became available for pre-order at 12:01 a.m. Pacific Time earlier today, and initial pre-orders sold out very quickly. In less than an hour, shipping estimates for many Apple Watch models had slipped to 4 to 6 weeks or beyond, and within six hours, there were no longer any models available for an estimated delivery date of April 24 to May 8, the shipping estimate the earliest orderers received. Many customers who order today and beyond won't be able to obtain devices until May or June, and later in some cases.

As of today, Apple Stores around the world are allowing customers to try on the Apple Watch to get a feel for the device ahead of its official launch.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

Onimusha370 Avatar
131 months ago
its a shame they only made 5 of each watch :p
Score: 49 Votes (Like | Disagree)
Tankmaze Avatar
131 months ago
Steve showed up at stores wearing a tee shirt?

This is the first iphone launch.

Score: 38 Votes (Like | Disagree)
mrgraff Avatar
131 months ago
Have I stepped into a parallel universe where the word "great" is a negative term?
Score: 26 Votes (Like | Disagree)
D28Z98 Avatar
131 months ago
"Sales have been great! And our customers are going to love Apple Watch when they get to actually put the thing on their wrists in several, several - several months"...
Score: 25 Votes (Like | Disagree)
mrtravel123 Avatar
131 months ago
Samsung "sold" 800,000 of their first watch in the first 2 months.

I would imagine that Apple sold that many within 2 minutes.

As with other product categories, Apple hasn't always been the first to get something to market. But, what they usually get out is better than what has been available previously.
Score: 23 Votes (Like | Disagree)
verniesgarden Avatar
131 months ago
Was Steve ever this visible?

when he was healthy.
Score: 17 Votes (Like | Disagree)