Tim Cook Visits Palo Alto Apple Store, Says Apple Watch Orders Have Been 'Great'

Apple CEO Tim Cook visited the Palo Alto Apple Store in Palo Alto, California this morning as it opened its doors to let customers get their first look at the new Apple Watch. Cook was spotted chatting with potential customers and having a conversation with The Loop's Jim Dalrymple and iMore's Rene Ritchie.

cook_palo_alto_watch

Image courtesy of CNET's Shara Tibken

Several members of the media were on hand at the Palo Alto Store opening, as it's one of the flagship Bay Area stores that often sees visits from Apple executives. Tim Cook spoke to CNBC, telling the news site that pre-orders for the Apple Watch have been "great."

It has been incredible. You know this morning, I got reports from all the way around the world, from Japan to Australia to China to Germany to France to the U.K. to Canada and now the U.S. It is extraordinary. Customers are giving us great feedback and orders are great as well.

Cook also commented on the Apple Watch that he's wearing himself, telling CNBC's Josh Lipton that he wears the stainless steel Apple Watch with the White fluoroelastomer band most of the time, as that's what he works out in. Cook also said that he has a few other bands on hand, because he likes to change them out on occasion. "I am wearing this one the most," he said. "So I would highly recommend it to all of the listeners."


The Apple Watch became available for pre-order at 12:01 a.m. Pacific Time earlier today, and initial pre-orders sold out very quickly. In less than an hour, shipping estimates for many Apple Watch models had slipped to 4 to 6 weeks or beyond, and within six hours, there were no longer any models available for an estimated delivery date of April 24 to May 8, the shipping estimate the earliest orderers received. Many customers who order today and beyond won't be able to obtain devices until May or June, and later in some cases.

As of today, Apple Stores around the world are allowing customers to try on the Apple Watch to get a feel for the device ahead of its official launch.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...

Top Rated Comments

Onimusha370 Avatar
139 months ago
its a shame they only made 5 of each watch :p
Score: 49 Votes (Like | Disagree)
Tankmaze Avatar
139 months ago
Steve showed up at stores wearing a tee shirt?

This is the first iphone launch.

Score: 38 Votes (Like | Disagree)
mrgraff Avatar
139 months ago
Have I stepped into a parallel universe where the word "great" is a negative term?
Score: 26 Votes (Like | Disagree)
D28Z98 Avatar
139 months ago
"Sales have been great! And our customers are going to love Apple Watch when they get to actually put the thing on their wrists in several, several - several months"...
Score: 25 Votes (Like | Disagree)
mrtravel123 Avatar
139 months ago
Samsung "sold" 800,000 of their first watch in the first 2 months.

I would imagine that Apple sold that many within 2 minutes.

As with other product categories, Apple hasn't always been the first to get something to market. But, what they usually get out is better than what has been available previously.
Score: 23 Votes (Like | Disagree)
verniesgarden Avatar
139 months ago
Was Steve ever this visible?

when he was healthy.
Score: 17 Votes (Like | Disagree)