Official Retail Box for Apple Watch Edition Revealed

Apple started accepting Apple Watch pre-orders at 12:01 AM Pacific today, and official retail packaging for the 18-karat gold Edition model is now beginning to appear on social media. Instagram user Iris Decreus shared the picture below of an Apple Watch Edition next to its suede box, which has a premium look compared to the regular packaging for the Apple Watch Sport and stainless steel Apple Watch.

Twitter user Fabien W. also shared multiple photos that provide a closer look at the Apple Watch Edition packaging earlier today. The outside of the box has an embossed Apple logo, while the inside appears to have a soft lining to keep the Edition free of scratches. The bottom of the box is embossed with the Apple Watch Edition logo, and official product documentation is included inside the box.

Apple Watch pre-orders and try-on appointments began today ahead of the wrist-worn device's release on April 24 in the United States, Australia, Canada, China, Germany, France, United Kingdom, Hong Kong, Japan and China. Apple Watch shipping times quickly slipped to 4-6 weeks or later after pre-orders became available, and the Apple Watch Edition and certain other models are not available to ship until at least June based on current estimates.