No 4K Video Streaming Support for Upcoming Apple TV Set-Top Box

Following up on last month's claim that Apple is planning to show off a revamped Apple TV set-top box with App Store and Siri support at the company's Worldwide Developers Conference in June, BuzzFeed now reports that the new box will not include support for 4K video streaming even though several services like Netflix, Amazon, and YouTube offer content in the high-resolution format.

“4K is great, but it’s still in its infancy,” said one source familiar with Apple’s thinking.

Enabling 4K video support in Apple’s first major overhaul of Apple TV in three years might seem like a smart bit of future-proofing — particularly given reports that the A8 chip in the guts of the iPhone 6 and 6 Plus is 4K-capable. But it’s arguably an unnecessary one at this point.

The report points out that 4K streaming is expensive for content providers given the bandwidth required, and the vast majority of Americans do not even have Internet connectivity at fast enough speeds to support such streaming. Still, those who do currently stream 4K content or hope to in the relatively near future are likely to be disappointed by Apple's decision to forgo support in the next Apple TV.

apple_tv_lego_movie
Beyond existing Apple TV services and new third-party apps, the revamped Apple TV is also expected to support a package of streaming television channels if Apple can manage to reach agreements with the necessary content providers. Apple is reportedly in talks with ABC, Fox, and Disney, as well as Discovery and Viacom, to try to put together a "skinny" TV package of select channels that would reportedly cost consumers somewhere in the range of $25 to $40 per month. Apple is said to be aiming to announce the service at WWDC in June and launch it in the September timeframe.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...

Top Rated Comments

Sonmi451 Avatar
120 months ago
There is no reason to have 4K support on the current generation Apple TV as most content is not yet available in 4K. By the time mainstream 4K content becomes available, Apple will be prepared.

There is some content but Apple is going to be late to the 4k party it seems.

----------

To get the best out of 4K streaming, you need a 4K tv....which I am not willing to pay $6000+ for a freaking tv

Do some research instead of throwing out wrong numbers.
Score: 40 Votes (Like | Disagree)
chirpie Avatar
120 months ago
Forget 4K for 4K TVs, 4K would look better on a 1080p set just because of the chroma resolution upgrade.

It's always odd how Apple is so purposeful in dragging their feet for some technologies, but goes balls to wall for adopting certain features/interfaces for the latest and greatest.
Score: 35 Votes (Like | Disagree)
DavidTheExpert Avatar
120 months ago
There is no reason to have 4K support on the current generation Apple TV as most content is not yet available in 4K. By the time mainstream 4K content becomes available, Apple will be prepared.
Score: 29 Votes (Like | Disagree)
jglonek Avatar
120 months ago
To get the best out of 4K streaming, you need a 4K tv....which I am not willing to pay $6000+ for a freaking tv

Not even close, not anymore. 2015 4K TV's are coming in at 2014 1080p TV pricing.
Score: 15 Votes (Like | Disagree)
Ballis Avatar
120 months ago
As long as it has an AppStore, Im getting it. 4K can wait. I cant even tell the difference from 1080p videos anyways.
Score: 15 Votes (Like | Disagree)
gmanist1000 Avatar
120 months ago
To get the best out of 4K streaming, you need a 4K tv....which I am not willing to pay $6000+ for a freaking tv
50" 4K for $899 http://www.amazon.com/VIZIO-P502ui-B1-50-Inch-Effective-Refresh/dp/B00MK39H68/ref=sr_1_3?s=electronics&ie=UTF8&qid=1428270288&sr=1-3&keywords=50+inch+4k
Score: 14 Votes (Like | Disagree)