IBM Expands MobileFirst for iOS Portfolio With Three New Apps - MacRumors
Skip to Content

IBM Expands MobileFirst for iOS Portfolio With Three New Apps

by

IBM on Monday announced the expansion of its MobileFirst for iOS portfolio with three new enterprise apps for the banking and financial services, airline and retail industries. The new made-for-business apps available for customization and deployment in the enterprise today include Passenger Care for travel agents, Dynamic Buy for retail buyers and Advisor Alerts for financial professionals.
iPad MobileFirst

“Apple and IBM are the only companies that could partner to develop a new category of made-for-business apps that is truly transforming how works gets done,” said Fred Balboni, IBM General Manager, IBM and Apple partnership. “We set out to transform how millions of workers consume, process and use information when they are outside the four walls of the office. Our goal is to boost the performance of every enterprise by making all its data and processes available to any employee with an iOS device – anytime, anywhere.”

Apple and IBM announced an enterprise partnership last summer and released the first ten apps in the MobileFirst for iOS suite in December. MobileFirst for iOS apps are designed specifically for iPhone and iPad in a secure environment, and can easily be deployed, managed and upgraded through IBM cloud services. The other apps cover insurance, telecommunications, energy and utilities for governments and airlines.

Top Rated Comments

Saucesome2000 Avatar
150 months ago
I'm hoping this endeavor is a success. It could revolutionize so many more industries than the iPad already has. I wish there were more coverage, stories, etc.

MacRumors - I hope you run a story where you interview some enterprise users of the IBM apps and ask them what kind of experiences they've had.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
150 months ago
I wonder how well this program is going. Since it's enterprise, there's less coverage than consumer programs.
Score: 1 Votes (Like | Disagree)
150 months ago
I know that with Enterprises, there is a lot of lead time for deployment. There is testing, integration, and customization that goes on before deploying. Given these factors, I assume that the number of deployments since the first announcement in December is still low. However, I am curious if there are any stats on adoption and deployments. Can anyone out there provide some insight?
Score: 1 Votes (Like | Disagree)

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
apple camera airpods

Apple's Camera-Equipped AirPods Confirmed: See Them in Action

Monday August 17, 2026 6:21 pm PDT by
Apple is working on camera-equipped AirPods that appear to be nearly ready to launch, based on a video MacRumors found in the macOS Tahoe 26.7 release candidate. In a short demo, a man holds a book up so the camera in the AirPods can see the title. "With Visual Intelligence, your world becomes savable. See something you like? Just ask me to save it for later," says the voiceover text. Here ...
imac video apple feature

September 1 to Mark the End of an Era at Apple

Tuesday August 18, 2026 9:14 am PDT by
Apple in April announced that Tim Cook will be stepping down as CEO at the end of this month, after 15 years of leading the company. Cook has been Apple's CEO since 2011 Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist...