Apple Quietly Ends Free iTunes 'Single of the Week' Promotion After 11 Years

Apple has seemingly ended its weekly iTunes "Single of the Week" promotion that gave out a free music single download each week on the iTunes storefront. As noted by Business Insider, a member of the Apple discussion forums claims an Apple support employee informed him the company decided to drop the weekly promotion.

Screenshot (109)

I contacted iTunes Support and they told me the decision was made to drop the free Single of the Week. Seems they don't want people browsing the Store anymore. I told them that the free single each week got me to the Store and I usually bought a few songs. Now, there's less reason to go. They've stopped the free single in other countries too.

The "Single of the Week" promotion began in 2004, and in a similar vein to Apple's "App of the Week" promotion on the App Store, it gave out free singles every week from artists and bands of varying genres and popularity. Though forum user Bob Foss' confirmation of the promotion's end remains unverified, Apple also recently decided to end its annual "12 Days of Christmas" iTunes Store giveaway.

Volunteers in our forums have tracked the free iTunes Store content in several countries for a number of years, but the 2015 music thread remains empty as evidence of Apple's apparent decision to cancel the promotions.

Top Rated Comments

ELMI0001 Avatar
82 months ago
Apple is so damn greedy. It would be nice if they appreciated their customers.

Non-hardware examples;

No 12 days of Christmas. Not a huge deal but no real explanation behind it.

iTunes prices are ridiculous. Yes, they do sales occasionally. But I don't need all the Harry Potter movies for $55. I would like to see some older movies for less than $14.99 occasionally. Perhaps a price more competitive with Blu-Rays or Amazon.

$3.99 and $4.99 to rent a movie? For 24 hours? C'mon. That's ridiculous when there is a Redbox in every McDonalds in the US.

I really wanted to own a copy of The Prestige. I figured iTunes was an easy choice. Until the movie was $17.99. It's $9.99 on Blu-Ray.

I understand there is no need to push product since these files are not taking up any real estate but a sale or competitive prices would be nice.

We're all in the ecosystem, just throw us a bone with some incentives and real sales.

This is coming on the heals of an unfortunate incident last night in which I was unable to stream Capt America on my Apple TV (a movie I purchased on iTunes), but the Netflix app on my Apple TV worked fine. I just remember when it felt like Apple cared about their few customers instead of ripping off all of their customers.

/end rant
Score: 50 Votes (Like | Disagree)
lars666 Avatar
82 months ago
They are probably sick of having to be insulted for giving out some little things for free.
Score: 37 Votes (Like | Disagree)
MartinAppleGuy Avatar
82 months ago
With no "12 days of Christmas" and now this, they must be saving up to be making the 12" Macbook Air real affordable ;)
Score: 23 Votes (Like | Disagree)
al256 Avatar
82 months ago
Tim must still be upset about the whole U2 Songs of Innocence pushback...
Score: 22 Votes (Like | Disagree)
Crosscreek Avatar
82 months ago
Well hey.....times are tough.
Score: 16 Votes (Like | Disagree)
2457282 Avatar
82 months ago
I used to download the free songs, but after a while realized that I almost never liked the songs, rated them as 1 star and lost them in my library. It's been a year or so since I even thought of the free song. I wonder if this is also true for many other users rendering the freebie no longer essential. I also wonder how Apple was compensating the artist and if there is some issue in the contracts. My final wonder of this morning is how the streaming has affected the need for a free song as a way to discover new music/artists.

I wonder a lot.
Score: 15 Votes (Like | Disagree)

Top Stories

apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone12cameras

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...
parallels windows 10 arm mac

Parallels 16.5 Can Virtualize ARM Windows Natively on M1 Macs With Up to 30% Faster Performance

Wednesday April 14, 2021 7:00 am PDT by
Parallels today announced the release of Parallels Desktop 16.5 for Mac with full support for M1 Macs, allowing for the Windows 10 ARM Insider Preview and ARM-based Linux distributions to be run in a virtual machine at native speeds on M1 Macs. Parallels says running a Windows 10 ARM Insider Preview virtual machine natively on an M1 Mac results in up to 30 percent better performance compared ...
iphone 13 pro render rear

iPhone 13 Pro Rumored to Be Thicker and Feature Larger Rear Camera System

Wednesday April 14, 2021 7:07 am PDT by
Tech blog 91Mobiles has obtained 3D renders of what it claims will be the iPhone 13 Pro, revealing a largely familiar design with a few notable changes, including a smaller notch and a significantly larger rear camera system. Following renders of the standard iPhone 13 model from MySmartPrice yesterday, which showed a new diagonal rear camera layout, these renders of the 6.1-inch iPhone 13...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...